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The Asia-Pacific region still claims by far the biggest share of all broadband lines, accounting for 40% of the world’s 229m broadband lines in Q1 2006, according to Point Topic’s World Broadband Statistics for Q1 2006. However, despite impressive growth rates in China, India and Vietnam, Asia-Pacific’s share is under threat from markets in Eastern… Continue reading Asia-Pacific Still Ahead In Broadband Boom

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School.The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group.The aim of… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

FilmFour will become free-to-air on 23 July, supported by Channel 4’s biggest marketing campaign ever, with ads directed by actor Kevin Spacey breaking on 1 July.4creative in conjunction with RSA Films have created the campaign, which features stars such as Dame Judy Dench, Ewan McGregor and Christian Slater in the television ads.There will be one… Continue reading FilmFour To Be Free-To-Air From 23 July

Profits at BBC Worldwide, the commercial arm of the BBC, more than doubled within two years and grew 62% in the year to the end of March, reaching £89 million. 2005-6 is the second consecutive year of record profitability for BBC Worldwide. In 2003-4 the company produced a profit of £37 million and in 2004-5… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

By far the biggest audience last night was for ITV1’s Spain v France World Cup coverage, with a peak of 9.6 million adult viewers watching a great game of football where the French eventually emerged as 3-1 winners.An average audience of 7.2 million adults (a 36% audience share) watched as Spain tried their hardest to… Continue reading France Score For ITV1

Television audiences have been booming at the World Cup and advertisers have beenImpacts have been consistently high for each of the knock out games and evening matches in the second round Cup have been attracting consistently large audiences, with even the dull match between Ukraine and Switzerland peaking at more than 8 million viewers.Meanwhile, Vauxhall… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Profits at BBC Worldwide, the commercial arm of the BBC, more than doubled within two years and grew 62% in the year to the end of March, reaching £89 million.2005-6 is the second consecutive year of record profitability for BBC Worldwide. In 2003-4 the company produced a profit of £37 million and in 2004-5 this… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Emap Advertising in Scotland will get a further boost with the appointment of Jenny Clarke to the new role of head of sponsorship, promotions and client sales.Clarke, who was previously client development group head at GWR Radio, will take up the role at the beginning of next month, reporting to commercial director Barry Wood, who… Continue reading New Appointment To Enhance Emap Advertising In Scotland

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005.According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year, with… Continue reading Global Consumer Magazine Sales Booming

ITV has signed a three-year deal, starting next season, to show the final stages of the UEFA Cup in an agreement believed to be worth £25 million.The deal covers the 2006-7 to 2008-9 seasons and will give ITV exclusive broadcast rights for the quarter-finals, semi-finals and final of the tournament. In addition, the broadcaster gains… Continue reading ITV Gets UEFA Cup Rights