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Effectiveness of online advertising creative will be able to be measured with the launch of a new online ad copy-testing tool in the UK, developed by Millward Brown and Dynamic Logic.Millward Brown, a global leader and recognised authority on advertising, marketing communications and brand equity research, and leading online research company Dynamic Logic are to… Continue reading Online Ad Copy Testing Tool Launched

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers

Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London. Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on… Continue reading Bright Future For Strong Newspaper Brands

Discussing the issues surrounding the rapidly evolving print industry, the majority of panellists at yesterday morning’s MediaTel Group seminar expressed high levels of optimism over the press’ prospects. Journalist and media analyst, Ray Snoddy, expressed concerns for the industry but said things weren’t as bad as they had been reported to be. “There is a… Continue reading Threat To National Press Is Exaggerated

Red-tops are forecast to be hit worst by declining circulations over the next few years, with freesheets and online taking over from traditional print media, according to the results of a new survey on the future of the UK national newspaper industry, conducted by MediaTel INSIGHT. The survey, of fifteen of the top thirty media… Continue reading MediaTel INSIGHT Survey Looks At Future Of The Press

The Sportsman newspaper, which launched just four months ago, has gone into administration, according to reports in the Guardian.The gambling and betting title will continue to be published while its directors attempt to secure extra funding.The Guardian says that the directors of its publisher, Sports Betting Media, have appointed Andrew Andronikou and Peter Kubik of… Continue reading The Sportsman Goes Into Administration

During 2006 another 16 million homes will be added to the 18 million which adopted the service in 2005, according to a new report from Strategy Analytics. The report says that if this does occur then the total base of European residential subscribers will be brought up to 73.2 million. Strategy Analytics also forecasts that… Continue reading 16 Million European Homes To Adopt Broadband In 2006

Google reported revenues of $2.46 billion for the quarter ended June 30, representing a 77% increase over second quarter 2005 revenues of $1.38 billion and a 9% increase over first quarter 2006 revenues of $2.25 billion. The Q2 figures put its net income at $721m (£389m) a jump from the $342m recorded for the same… Continue reading Google Q2 Results Show Continued Growth

Red-tops are forecast to be hit worst by declining circulations over the next few years, with freesheets and online taking over from traditional print media, according to the results of a new survey on the future of the UK national newspaper industry, conducted by MediaTel INSIGHT.The survey, of 15 of the top 30 media agencies,… Continue reading MediaTel INSIGHT Survey Looks At Future Of The Press