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Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17. Just one in five or 19.6% say they are spending less than an hour online outside of… Continue reading Third Of US Teens Online For Over Three Hours A Day

Wanadoo’s rebranding as Orange Broadband will be boosted by the launch of the first campaign to announce its free broadband offer.The campaign, created by Fallon London, will begin tonight in the UK with a television spot, followed by Outdoor and national press.It is the first work that features product proof points that support the brand’s… Continue reading Orange Broadband Boosted By New Ad Campaign

Vincent Bolloré has failed in his bid to win two seats on Aegis’ board, with 58.3% of shareholders voting against his nominations. Resolutions 14 and 15, which would have seen Bolloré’s nominees, Philippe Germond (ex-president of French mobile firm Alcatel) and Roger Hatchuel (former owner of the Cannes Lions International Advertising Festival) become directors of… Continue reading Bollore Fails In Board Bid

US PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009, according to new research from Parks Associates (see US In-Game Adspend To Reach $1.8 Billion By 2010). Most in-game ads are currently from the automotive, food and beverage, apparel and lifestyle industries, aimed squarely at “core gamers”,… Continue reading In-Game Advertising To Increase To More Than $400 Million In 2009

Yesterday’s World Cup triple bill was a major winner for BBC1, with a peak of more than nine million adults tuning in to see Brazil beat Croatia 1-0.Despite the Cup holders not showcasing their full footballing prowess, the match drew 36.5% of the adult viewing public, an average of over seven-and-a-half million, compared to Channel… Continue reading Brazil Lure Nine Million Adults To BBC1

Sony Ericsson, in conjunction with Emap², is to start one of its biggest UK branding campaigns to date in support of its Walkman phone.The campaign (put together by Sony Ericsson, Mediaedge:cia and Emap²) will run across a wide range of Emap’s media platforms in an exclusive deal designed to promote the Sony Ericsson Walkman phone… Continue reading Sony Ericsson To Launch Campaign In Support Of Walkman Phone

ABC Electronic could have a podcasting measurement system in place by the end of the year, provided the Joint Committee for Web Standards in the UK and Ireland (JICWEBS) approves the plans.The Internet Technical Group (ITG) is working with ABC Electronic to define what constitutes a “podcast” and what could be the medium’s most effective… Continue reading Podcasting To Have Measurement System Soon

Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17.Just one in five or 19.6% say they are spending less than an hour online outside of school.… Continue reading Third Of US Teens Online For Over Three Hours A Day

BBC Magazines will undertake its most ambitious initiative yet with the launch of a weekly news-based magazine later this year or early in 2007.The project, code named Project Phoenix, sees the resurrection of long-held plans for a news magazine. BBC Magazines managing director Peter Phippen is known to have been keen to launch a news-based… Continue reading BBC To Launch Weekly News Magazine

Thanks to the growth in usage of video game consoles online and the continued boom in broadband take-up, the online game market is expected to grow from $3.4 billion in 2005 to $13 billion in 2011. A new study from DFC Intelligence, entitled The Online Game Market, places massively Multiplayer Online Games (MMOG’s) at the… Continue reading Online Games Could Hit $13 Billion By 2011