Mobile TV is looming ever larger on the horizon but industry figures say that it is content that will make or break the platform. Speaking at the Broadcast Live conference, Graeme Ferguson, director of global content development at Vodafone Group, said that consumers had made it clear that content is everything when it comes to… Continue reading Mobile TV Will Rely On Content
More Industry News articles
Albert Read has been appointed general manager of Condé Nast Publications, and will take up the role on September 4 this year. Read was previously deputy planning director at Condé Nast International, and also business director of Condé Nast Asia-Pacific, where he was greatly involved in the company’s expansion into China. Read’s promotion to the… Continue reading New General Manager For Condé Nast Publications
The Evening Standard has appointed Rosemary Gorman as its new advertising sales director following the departure of Alan Brydon. Gorman, head of client sales at the Daily Mail since 1999, began her career on the agency side, becoming head of planning and managing partner at Zenith Media prior to her taking up the position at… Continue reading Evening Standard Appoints New Ad Director
M:Metrics, the mobile marketing authority, has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the UK and US.M:Metrics is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users, who… Continue reading New Measurement System For Mobiles
Newly launched Channel 4 Radio is understood to have had preliminary conversations with industry body the Radio Advertising Bureau with a view to taking up membership.If Channel 4 does take up membership, it would join other RAB members including GCap Media, Emap Radio and Chrysalis Radio.Channel 4 Radio would be the most recent addition to… Continue reading Channel 4 Radio In Talks To Join RAB
BBC director general Mark Thompson is considering proposals to restructure and “streamline” the BBC, which could lead to the end of the controversial broadcast/production split.According to reports in the Guardian, Thompson is following on from the Corporation’s ‘Creative Future’ strategy launched earlier this year (see BBC Plans On-Demand Drive To Catch ‘Lost Generation’BBC Plans On-Demand… Continue reading BBC Could Face Further Upheaval
The Advertising Standards Authority is launching an investigation into the Big Brother ‘golden ticket’ competition amid claims that the draw was a fix.The watchdog is launching the investigation after receiving complaints from viewers and newspapers claiming that the competition’s eventual winner, Suzie Verrico, knew she would be entering the house before she was selected “at… Continue reading ASA To Investigate BB Golden Ticket ‘Fix’
Rosemary Gorman has replaced Alan Brydon as display ad director at the Evening Standard, following his departure from the newspaper yesterday.Gorman comes from sister newspaper the Daily Mail where she is currently head of client sales. She was formerly managing partner of Zenith Media, which she left in July 1999 to join the Daily Mail.Further… Continue reading Brydon’s Replacement Announced
M:Metrics, the mobile marketing authority has announced the deployment of its M:Meter, the first commercially-available mobile device meter designed to measure the behaviour of mobile content consumers in the United Kingdom and US.M:Metrics, is the only research firm to measure the audience for mobile media and it has recruited more than 1,000 mobile phone users,… Continue reading New Measurement System For Mobiles
Channel 4 will be the first major UK broadcaster to simulcast its television output online, according to chief executive Andy Duncan.The new broadband simulcast will be available to PC users from 27 June via the channel4.com website. Registered users will be able to access a streamed live version of the Channel 4 schedule, allowing them… Continue reading C4 First To Simulcast TV Content Online
