More Industry News articles

Associated Newspapers’ highly anticipated free-sheet is due to hit the streets next week, entitled Evening Standard Lite, the newspaper will target upmarket females aged 18 to 35 within central London.Agency sources described the title as a ‘hybrid’ edition, which will have a maximum of 48 pages, much fewer than its parent title, and will carry… Continue reading Evening Standard Lite To Launch Next Week

American investors expect cable operators NTL and Telewest to merge in early 2005,creating a combined front in the increasingly competitive digital TV market. Both of Britain’s leading cable companies are in large amounts of debt after the installation of the cable network in the UK and faced with bankruptcy they were forced to restructure. The… Continue reading NTL and Telewest Set To Merge

Interactive billboards first used by Viacom Outdoor on the London Underground have been given a boost by technology firm Hypertag, equipping them with bluetooth technology to deliver music, games and video to the mobile phones of passers by.The new technology improves on the posters’ previous infra-red technology and enables much richer content to be delivered… Continue reading Interactive Billboards To Deliver Video To Mobiles

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag

Outdoor advertising contractor Adshel has announced the appointment of Rob Atkinson as sales director, taking charge of national and regional sales at the nation’s largest 6-sheet advertising firm.The move will see Atkinson move from Ireland, where he has been the company’s commercial director since 2003. The new director’s commercial sales experience includes 13 years at… Continue reading Adshel Promotes Irish Commercial Director As Sales Head

Channel 4 has confirmed that it is to launch a documentaries and factual entertainment channel as an online-only offering early next year, intended to boost the broadcaster’s public service output and meet Government requirements.The move will expand upon the broadcaster’s existing Channel 4 Broadband activities, which enable subscribers to access high-quality programme content via their… Continue reading Channel 4 Plans Online Documentary Channel

Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009

class=”article”>With the first global online ad impression measurement guidelines now in place, IAB Chief Executive Danny Meadows-Klue explains why creating a single standard in counting is the key to growing the medium…The online industry is a treasure-chest for marketers with a glittering array of tools, services and products that have transformed the way companies sell… Continue reading NewsLine Column: Setting The Global Standard

More than half of the active internet audience in Europe is making a high speed connection, up from just one-third a year ago, says new research from Nielsen//NetRatings. The internet research group claims the number of people in Europe surfing the internet at high speed from home increased from 34.1 million to 54.5 million, an… Continue reading Broadband On The Rise In Europe

The BBC is to create annual savings of around £320m within three years, which will be redirected into programme making, by cutting 2,900 jobs, and moving 1,800 staff to Manchester.Staff affected will be given three-month redundancy notices today.BBC director general Mark Thompson laid out his three-part vision for the corporation:“A bold new programme and content… Continue reading Thompson Spells Out His BBC Vision