More Industry News articles

Mobile phone text messages are set to break last New Years Eve’s record of 11 million, according to research done by the Mobile Data Association (MDA). The MDA forecasts that in 2005 30 billion text messages will be sent, with an average of 82 million messages being sent a day. To date the highest monthly… Continue reading Record Mobile Usage Set To Continue Next Year

American TV distributor Liberty Media has held talks with competitor News Corp about selling the stake it built up in the television and newspaper company this November. Robert Bennett, chief executive of Liberty told investors at a recent conference in New York that “there have been some conversations” between his company and News Corp. Analysts… Continue reading News Corp to Buy Liberty Media Shares

Emap’s flagship men’s magazine FHM has announced the creation of an online style channel, providing the 2 million daily visitors to its website with the latest fashion and grooming advice to comprise what it claims is the “ultimate style guide to life.”The new section creates a bespoke editorial strand, featuring recommendations and expert advice on… Continue reading FHM Boosts Style Content With Dedicated Online Channel

Commercial radio broadcasters will soon be competing for a new broadcasting licence in the city of Norwich, as media-regulator Ofcom advertised the rights to transmit to the south eastern city and the surrounding area.Ofcom estimates that the winning bid could provide the licence holder with a potential adult audience of 240,000, however, exact coverage will… Continue reading Ofcom Puts Norwich Radio Licence Up For Grabs

The growing proportion of ethnic minorities in Britain’s populace requires the attention of advertisers if they are to create effective campaigns and deliver brand messages to an increasingly powerful demographic, according to Starcom Motive.According to the agency, advertisers should turn to ethnic minorities to stave off the economic effects of an ageing population, tapping into… Continue reading Starcom Calls For Attention on Ethnic Minority TV Viewing

Direct mail and promotional agency Red Cell Response have launched a new set of awards to commemorate the best advertising executions the creative world has to offer.The selected ads are from the UK and overseas and are a mixture of classic direct mail and new media work.Among the top 20 is the controversial Artery campaign… Continue reading Red Cell Launches New Advertising Awards

Preliminary results released by specialist magazine publisher Future Publishing yesterday appeared to spark interest from city investors, with the company adding 9.06% to its stock price to close at 69źp.The company’s reported strong performance in the year to to 30 September saw it succeed in a number of acquisitions, as well as a strengthening of… Continue reading Sharewatch: Future Results Spark Price Rise

Emap Elan has been rapped by the Advertising Standards Association following a complaint from rival IPC over a claim that men’s weekly title Zoo is “The Biggest Men’s Weekly”.IPC’s complaint was that the title’s claim related to circulation and was factually incorrect, as its weekly men’s offering, Nuts, has a weekly circulation 90,000 higher than… Continue reading Emap Finds Size Does Matter In Nuts Contest

Associated Newspapers’ highly anticipated free-sheet is due to hit the streets next week, entitled Evening Standard Lite, the newspaper will target upmarket females aged 18 to 35 within central London.Agency sources described the title as a ‘hybrid’ edition, which will have a maximum of 48 pages, much fewer than its parent title, and will carry… Continue reading Evening Standard Lite To Launch Next Week

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008