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The MediaTel Group Sports Quiz has reached the halfway stage and Russell Budden of BMRB International – TGI is the current leader.The most recent question asked ‘who would win the Carling Cup?’ and Chelsea did just that on Sunday. 55% of entrants predicted the correct answer, including the top 12 placed entrants. This was a… Continue reading MediaTel Group Sports Quiz Reaches Halfway Mark

ITV Sales has joined forces with BBC Broadcast and interactive media research company iBurbia to promote interactive TV commercials, offering to demonstrate ways to make the medium more effective and convey its business benefits to creative agencies.The three companies have already approached London’s top ten agencies with offers of help and demonstrations on making their… Continue reading ITV Joins BBC To Boost Interactive Ad Effectiveness

Magazine publisher IPC has intensified its competition against rival Highbury House with a redesign of its top-selling home interest title, Homes & Gardens, coinciding exactly with Highbury’s overhaul of its home interest portfolio.IPC’s title will be given what the company claims is a “fresh, vibrant new look” along with a new format from its April… Continue reading IPC Challenges Highbury On Home Front

Broadband penetration in the US will reach nearly 70 billion households by 2008, with analysts eMarketer predicting that broadband households will grow at a compound annual rate of 19.4% between 2004 and 2008. eMarketer’s North American Broadband report, estimates that broadband penetration in US homes will grow from 23.1% in 2003 to 56.3% in 2008,… Continue reading US Broadband Penetration To Reach 70 Billion By 2008

January 2005 has seen 2.5 billion texts sent across the UK, overtaking December’s total and makeing a new record, according to figures released this morning by the Mobile Data Association (MDM). Person to person texts sent across the UK GSM network operators last month show an increase of 15.7% on the total sent during the… Continue reading January 2005 Breaks Text Message Record

The UK’s broadband networks have failed to deliver the Governments promise to beat other G7 countries to become the most competitive provider of high speed internet connections by this year.A new report from telecoms research specialist Ovum, commissioned by the Department for Trade and Industry, states that British Telecom’s dominance of the nation’s phone networks… Continue reading UK Misses Government Broadband Targets

Magazine publisher, Highbury House Communications has relaunched all three of its home interest titles, with Real Homes, Inspirations and Home receiving a face lift in their April issues.Commenting on the relaunch, Mark Simpson, Highbury House chief executive said: “We are currently No.3 in the home interest market and plan to become an even bigger player… Continue reading Highbury Revamps Home Interest Titles

Today marks the first day of the new “dream team” tenure at the Telegraph, as Jim Freeman starts in his role as head of trading, reporting to executive director Dave King, former EMAP Advertising MD and Carat broadcast director.When Freeman’s hiring was made public in January, King said: “I am delighted to announce such a… Continue reading Telegraph Appointments To Usher In Sales Overhaul

Newspaper publisher, Pearson, has announced the departure of its chairman, Lord Dennis Stevenson, who is set to retire after nearly 20 years heading the company.The company’s adjusted pre-tax profits fell from £410 million in 2003 to £386 million in 2004, with the company citing a decline at its book publishing arm, Penguin, as the main… Continue reading Pearson Papers In The Pink As Stevenson Steps Down

Text messaging performed strongly in January 2005, with 2.5 billion sent during the month, overtaking December’s total and making a new record, according to figures released today by the Mobile Data Association (MDA).Person to person texts sent across the UK GSM network operators last month rose by 15.7% on the same period last year, with… Continue reading January Breaks Record For Texts Sent