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The latest analysis of the worldwide digital subscriber line (DSL) market by broadband market research company Point Topic indicates that digital subscriber DSL subscriptions have risen by 85.3 million by September 2004, and are forecasted to reach 100 million lines by early 2005. This is a 56% increase from the 54.6 million lines in the… Continue reading Digital Subscriber Lines Continue Upward Trend

The summer Olympics and presidential election has resulted in a significant expansion in ad demand in the US in 2004 and the upward trend is expected to continue in 2005, says global advertising agency Universal McCann. Bob Coen, director of forecasting says he now can predict that US and overseas companies will experience a slightly… Continue reading Universal McCann Predicts Positive Outlook For 2005

Newspaper publisher Trinity Mirror suffered a dip in share prices yesterday, losing 1.37% to close at 613.5p despite a positive trading statement issued yesterday telling investors that the company had achieved a strong performance throughout 2004,According to the company group circulation revenues for the five months to November 2004 on a like for like basis,… Continue reading Sharewatch: Trinity Down Ahead Despite Optimistic Update

The Institute of Practitioners in Advertising council has nominated David Pattison, worldwide chief executive of PHD Network to succeed Stephen Woodford of WCRS as president of the IPA.Pattison is the first media agency chief to be nominated for the position, expected to undertake the two year tenure from April 2005 if elected. The announcement comes… Continue reading Pattison Nominated As New IPA President

The recent restructuring of the BBC’s magazine operations has already seen women’s glossy Eve put up for sale, but the next titles to face the auctioneers gavel are likely to come from the Origin Publishing stable, a BBC spokesman has confirmed.Director general Mark Thompson’s plans for BBC magazines, set out last week, stated that those… Continue reading Origin Titles Next On List For BBC Magazine Sale

TV ratings body BARB has announced the first results of its much anticipated lifestyle survey, with data for July, August and September 2004 now available.Results from the survey included findings that 19% of 25-34 year olds spend over £100 on CD’s and tapes and that around 25% of adults shop online, with 25-44 year olds… Continue reading First Results From BARB’s Lifestyle Survey Published

Direct mail and promotional agency Red Cell Response have launched a new set of awards to commemorate the best advertising executions the creative world has to offer.The selected ads are from the UK and overseas and are a mixture of classic direct mail and new media work.Among the top 20 is the controversial Artery campaign… Continue reading Red Cell Launches New Advertising Awards

A recent study by British Telecom (BT) has forecast that by 2025 40% of the UK’s population will be without Internet access. Currently 52% (12.5 million) Britons have access to the Internet, but the report predicts that 23 million people in Britain will be digitally excluded by 2025 and that they risk losing access to… Continue reading BT Warns Of Increasing Digital Divide

Mobile phone text messages are set to break last New Years Eve’s record of 11 million, according to research done by the Mobile Data Association (MDA). The MDA forecasts that in 2005 30 billion text messages will be sent, with an average of 82 million messages being sent a day. To date the highest monthly… Continue reading Record Mobile Usage Set To Continue Next Year

Newspaper publisher Trinity Mirror has today issued a trading update of their expected results, outlining a strong performance throughout 2004 in line with expectations. Group advertising revenues, excluding titles in Ireland disposed in January 2004,have increased by 4.2%, for the five months to November 2004 year on year. The Regionals division has achieved advertising growth… Continue reading Trinity Mirror Delivers Positive Trading Update