More Industry News articles

MSN UK has announced a one-off promotional partnership with EasyJet that will see the budget airline take over the internet portal’s homepage with a new advertising format.Brokered by OMD Digital, the deal will enable EasyJet to reach MSN’s massive online audience and extend the reach of it’s ‘Come On, Let’s Fly’ campaign. The promotion takes… Continue reading MSN Signs One-Day Take-Over Deal With EasyJet

The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association. The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption… Continue reading Internet Accounts For 20% Of European Media Consumption

ITV has secured Co-Operative Bank and Co-Operative Insurance Society as the joint sponsors of The Bill, one of the cornerstones of its prime-time schedule.The twelve month deal includes full broadcast sponsorship of the long-running police drama on ITV1, as well as midweek repeats and a Saturday evening omnibus on the recently launched ITV3. There will… Continue reading ITV Sales Collars Joint Sponsor For The Bill

The Independent has announced a management reshuffle designed to boost its creative advertising solutions department and increase the range of offerings available to clients.The newspaper’s latest round of management musical chairs sees Keith Yonish, currently head of Independent Solutions, promoted to the newly created role of creative director. Yonish’s team will be strengthened by Suzan… Continue reading Independent Reshuffles To Strengthen Solutions

The Financial Times is believed to be considering plans to close its weekly Creative Business media supplement, as part of an extensive £7 million cost cutting drive.Reports suggest that closing the supplement would save around £400,000 a year for the paper, which posted a loss of £32 million last year as advertising revenues slumped and… Continue reading Financial Times Could Close Creative Business

Carat has announced plans to invest in a long-term research project designed to provide advertisers with a complete picture of the UK consumer landscape.Over the next few years the agency plans to invest a six-figure sum in the Project Britain initiative, which aims to provide clients with a composite understanding of modern British life via… Continue reading Carat Launches Project Britain Research Study

A survey of 17 respondents, shut in a room, awaiting the opportunity to participate in some TV programme research with a camera attached to their heads and a copy of the Sun and Times in front of them. It doesn’t seem on the face of it to be the most standard (or likely) way to… Continue reading News International Outlines Readership Study

Carat has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the national speech-based station promote the launch of new and improved Guinness Draught from a can during its drive-time show.The six-figure booking will see talkSPORT’s drivetime duo, Patrick Kinghorn and Tony Cascarino, present a specially created guide to the best in home entertainment.… Continue reading Carat Puts Together Guinness Deal For talkSPORT

Rupert Murdoch’s News Corporation yesterday unveiled plans for keeping potential take-over bidders at bay, following a move by Liberty Media last week which saw it raising its stake in the group from 9% to 17%. According to today’s Financial Times, the plans, which were approved at last weekends board meeting, would see News Corp’s shareholders… Continue reading News Corp Puts Plans In Place To Stop Potential Take-Over Bids