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BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers. Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures

Trinity Mirror has announced the appointment of Georgina Crace as managing director of its regional newspaper business, following the departure of Stephen Parker earlier this year.Crace is currently managing director of IPC Advertising and managing director of the Wallpaper* Group and will take up her appointment with Trinity on 2 February 2005.The new role will… Continue reading Trinity Mirror Appoints New MD For Regional Newspapers

Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising

Associated Newspapers is attempting to corner the the secretarial recruitment market with the launch of new women’s weekly magazine with Metro branding to be distributed free to readers from January.The new magazine will launch with an initial print run of 50,000 and will hit the streets on Monday mornings. The title is understood to be… Continue reading Metro Plans Recruitment Magazine For Women

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers.Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on advertising… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures

Capital Radio put in a strong performance last week, rising by 3.89% to close at 427p on Friday despite worries that the broadcaster’s merger with rival GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.The concerns were raised on Monday,… Continue reading Sharewatch: Capital Rises Despite Possible Merger Delays

Channel 4 has revealed its Christmas schedule with a heavy focus on comedy shows, which the broadcaster clearly hopes will prove attractive over the festive period.An alternative Christmas message from the newly acquired Simpsons will prove one of the highlights of Channel 4’s schedule, as will a festive edition of Shameless and The Unseen Eric… Continue reading Channel 4 Bets On Comedy For Christmas Schedule

A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey

Advertising giants, WPP, announced this morning that it has purchased Connondale Associates, a US sales and marketing consultancy and software solutions firm. The acquisition, will sit under WPP’s insight, information and consultancy business, Kantar Group. Founded in 1992, Cannondale has unaudited revenues of $8.6 million for the year ending 31 December 2003 and net assets… Continue reading WPP Acquires US Marketing Consultancy Group