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TV ratings body BARB has announced the first results of its much anticipated lifestyle survey, with data for July, August and September 2004 now available.Results from the survey included findings that 19% of 25-34 year olds spend over £100 on CD’s and tapes and that around 25% of adults shop online, with 25-44 year olds… Continue reading First Results From BARB’s Lifestyle Survey Published

The National Magazine Company’s decision to release monthly circulation figures for its portfolio of consumer magazine titles has been given a warm welcome by advertisers, with both ISBA and the IPA praising the publisher’s move.In a joint statement by the two advertiser bodies, Jeremy Found, head of media at COI said: “I really welcome the… Continue reading Monthly Magazine Figures Welcomed By Advertisers

ZenithOptimedia’s commercial director, Greg Grimmer, has been appointed as managing director of Zed Media, the group’s digital and direct agency, filling the shoes of Jeff Hyams and predicting strong growth over the next year.The move will see Grimmer head Zed’s operations as it moves to become more powerful with an increased client focus and increased… Continue reading New Zed Media Boss Aims For Double Digit Growth Next Year

Consumer magazine publisher IPC Media has announced a dramatic restructuring of its advertising department, gearing up towards a more unique advertising programme and greater use of tailored ad packages.While IPC Advertising will remain a unified brand entity, four main changes will be made within its management team. These will see IPC SouthBank group ad director… Continue reading IPC Restructures Ad Management For Greater Creativity

The latest analysis of the worldwide digital subscriber line (DSL) market by broadband market research company Point Topic indicates that digital subscriber DSL subscriptions have risen by 85.3 million by September 2004, and are forecasted to reach 100 million lines by early 2005. This is a 56% increase from the 54.6 million lines in the… Continue reading Digital Subscriber Lines Continue Upward Trend

The summer Olympics and presidential election has resulted in a significant expansion in ad demand in the US in 2004 and the upward trend is expected to continue in 2005, says global advertising agency Universal McCann. Bob Coen, director of forecasting says he now can predict that US and overseas companies will experience a slightly… Continue reading Universal McCann Predicts Positive Outlook For 2005

A recent study by British Telecom (BT) has forecast that by 2025 40% of the UK’s population will be without Internet access. Currently 52% (12.5 million) Britons have access to the Internet, but the report predicts that 23 million people in Britain will be digitally excluded by 2025 and that they risk losing access to… Continue reading BT Warns Of Increasing Digital Divide

Mobile phone text messages are set to break last New Years Eve’s record of 11 million, according to research done by the Mobile Data Association (MDA). The MDA forecasts that in 2005 30 billion text messages will be sent, with an average of 82 million messages being sent a day. To date the highest monthly… Continue reading Record Mobile Usage Set To Continue Next Year

Newspaper giant Trinity Mirror suffered a dip in share price yesterday, losing 0.56% to close at 622p ahead of a trading update issued this morning reassuring investors that the company is performing in line with expectations to deliver revenue increases across the board.According to the company, group advertising revenues for the 5 months to November… Continue reading Sharewatch: Trinity Down Ahead Of Optimistic Update

New research from British Telecom indicates that the digital divide in Britain will continue to exclude millions of computer illiterate adults well into the next decade and beyond.According to BT, the number of digitally excluded people will fall from 27 million to 23 million by 2025, with those being excluded risking disadvantage by losing access… Continue reading BT Claims Digital Divide Will Exist For Decades