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Multimedia group, Emap, has said it is ‘on track’ for the financial year as it today posted a 7% increase in total group profits for the first six months of this year.This morning’s results for the period ending 30 September 2004, which were in line with analysts expectations show that as group profits climbed to… Continue reading Emap ‘On Track’ To Deliver Revenue Expectations This Year

Carat has created a new customer communications planning team, claiming to be the first agency to help clients understand existing customers and better target their campaigns.The new division has been created in response to client demand and will be lead by Shona Forster, previously head of planning at Proximity London, during its launch phase, a… Continue reading Carat Creates New Team For Increased Customer Focus

A consortium of online advertisers, agencies and researchers has unveiled a global definition and standard for the measurement of online advertising.The IAB has showcased the new audience measurement system, which marks the first time any medium has launched a global measurement standard in agreement with all the key industry stakeholder organisations. Where other media, such… Continue reading IAB Sets Out Definition For Online Ad Measurement

BSkyB has announced a radical facelift for its interactive services portal, Sky Active, designed to deliver more televisual and video content through a magazine-style channel with on-demand entertainment and information.The new format will be introduced to the Sky platform on 18 November, making it available to the broadcaster’s 7.4 million customers nation-wide. Sky claims the… Continue reading Sky Revamps Interactive Services To Engage Viewers

The Advertising Association’s latest ‘Long Term Advertising Expenditure Forecast’ suggests significant growth for the UK advertising market over the next decade. In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’,… Continue reading Advertising Spend Up 33% By 2014

The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise By 33% In Ten Years

Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way… Continue reading Big Brand Investment Boosts Commercial Radio Revenue

The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise 33% By 2014

UK Online has launched a broadband service that is 16 times faster than the average high-speed package, which will allow services such as video-on-demand and broadband television to become a reality in many homes. The 8 megabyte broadband connection will be available to 4.4 million UK households and will bring ‘groundbreaking speed at a groundbreaking… Continue reading UK Gets Broadband 16 Times Faster Than Standard Packages

ITV’s Contract Rights Renewal system is continuing to work well, with the broadcaster giving full co-operation to advertisers and bringing improved relations and a smooth working relationship, according to a report from the system’s independent adjudicator.The adjudicator reported that no disputes were submitted in the period since the last report, and while this is not… Continue reading Contract Rights Renewal Working Well Says Adjudicator