More Industry News articles

Digital and direct marketing agency Zed Media has secured a deal that will see United International Pictures take-over the Wanadoo homepage to promote the release of Bridget Jones 2: The Edge of Reason.The campaign, which follows on from similar take-over activity on Yahoo and MSN earlier this year, will see an overlay presented to every… Continue reading Bridget Jones To Take Over Wanadoo Homepage

Sue Elms, managing director of Carat Insight, has unveiled research outlining consumers’ decision making processes at this year’s MRG conference in Madrid, potentially enabling advertisers to capitalise on personality traits in their marketing strategies.Delivering a speech to delegates at the conference, Elms expressed frustration with the advertising industry’s typical marketing strategies, explaining that consumers have… Continue reading Research Demystifies Decision Making For Advertisers

The Daily Telegraph is gearing up for the pre-Christmas shopping rush with a special luxury goods supplement showcasing everything from precious jewels to the sleekest gadgets.The 48-page Luxury that Lasts supplement will wrap the Daily Telegraph magazine this Saturday and will feature double page ads for a number of top-end brands including Louis Vuitton, Patek… Continue reading Telegraph To Publish Special Luxury Goods Supplement

Although many countries have experienced impressive growth in the popularity of digital television, no country is expected to have 100% digital penetration until 2014, says a new report from Informa Media Group. The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital… Continue reading Full Digital TV Penetration Expected To Begin In 2014

MindShare has won Unilver’s £700 million European media account following a lengthy pitch against Carat and incumbent Initiative.The decision by the FMCG giant, which owns the Marmite, Persil and Flora brands, will come as a blow to Initiative, which has held the lucrative Unilever account in a number of European advertising markets including the UK,… Continue reading MindShare Wins £700 Million Unilever Account

Advertising giants, WPP, announced this morning that it has purchased Connondale Associates, a US sales and marketing consultancy and software solutions firm. The acquisition, will sit under WPP’s insight, information and consultancy business, Kantar Group. Founded in 1992, Cannondale has unaudited revenues of $8.6 million for the year ending 31 December 2003 and net assets… Continue reading WPP Acquires US Marketing Consultancy Group

MegaPoster has erected its first giant banner on the contested Fulham Broadway site at, which it won on appeal to the Planning Inspectorate after an initial council ban.The MegaPoster site is one of three giant banners being used to spearhead the launch of a nation-wide campaign promoting the new Sony Ericsson S700 mobile phone. Two… Continue reading MegaPoster Site To Spearhead Sony Ericsson Push

Paris based advertising group, Havas, has built on the success it achieved during the first half of this year, as third quarter organic revenue outstripped previous quarters to grow by 2.1%.The period from July to September has been the strongest for the group so far this year, as revenues grew to €338 million, providing further… Continue reading Havas Organic Revenue Spurred On By Europe

A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey

Channel 4 is planning to broadcast the decomposition of a human body as part of a controversial documentary that will form the cornerstone of its winter schedule.The broadcaster is currently looking for a donor to take part in the programme, provisionally titled Dust to Dust, which is being produced in association with the Science Museum… Continue reading Channel 4 To Screen Decomposing Human Body