class=”article”>The rules of marketing are starting to be re-written, claims Jean-Paul Edwards, head of media future at Manning Gottlieb OMD, with marketers now needing to move away from a one-size-fits-all approach and communicate with consumers in a much more bespoke way…In 1959 the Physicist Richard P Feynman gave a speech entitled ‘There’s plenty of room… Continue reading NewsLine Column: There’s Plenty Of Room At The Bottom
New predictions from the BBC claim that sales of DAB digital radios are set to reach, and exceed, one million units by January 2005, following an anticipated boost from Christmas sales.The new predictions update those made earlier this year by the Corporation that sales of digital radios could reach a million by 2005. However, sales… Continue reading DAB Radio Sales Expected To Reach 1 Million By January
Media research specialist Nielsen Entertainment has announced a partnership with video game advertising network Massive Incorporated to provide accountability and measurement for campaigns run within computer games via Massive’s network to game fans around the world.Nielsen claims the agreement is a critical advance in the validation of video games as an “effective and viable advertising… Continue reading Nielsen Launches In-Game Ad Measurement System
Reports over the weekend suggest that the London Evening Standard could drop its cover price and merge with sister publication Metro.Publisher Associated Press has officially denied the rumours, but speculation has continued that the company could be looking at introducing a cover price of 10p and 20p for certain editions of the paper, which has… Continue reading Evening Standard May Drop Price To Boost Circulation
The US looks set to spend $7.6 billion on online advertising by the end of 2004, with Europe on target to hit $2.8 billion, says research analyst Jupiter Research. With growth rates outperforming all other advertising channels, 2004 has been a extremely positive year for the online media industry, with investment in online advertising and… Continue reading Strong 2004 For Online Advertising
Confirmation that the worldwide advertising market is in recovery has come from the latest Ad Barometer report from Interdeco, although the research group cautions that there will be ‘no going back to the 90s frenzy’. According to the report, 2004 will finish up with a growth of 5.3%, a figure that has been revised up… Continue reading Global Advertising Recovery Confirmed
UK magazine publisher Highbury House Communications has today issued a trading update of their expected results, outlining a weak performance in the second half of the year that did not live up to expectations published in its interim statement in September. As a result, the Group’s share price dropped by 1.13% to 6.62p. The Group… Continue reading Highbury House Has Disappointing Second Half Of Year
American television distributor, Liberty Media International (LMI) has sold its stakes in Belgium cable company Telenet and Irish cable company Chorus Communications to its UnitedGlobalCom Inc subsidiary. Telenet, Belgium’s largest cable operator with about 2.5 million subscribers, was sold for approximately $143 million, of which $121 million was paid to LMI. UnitedGlobalCom Newco now owns… Continue reading Liberty Media Sells Cable Stocks
The recent rumoured takeover bid of newspaper publisher Trinity Mirror PLC by private equity group CVC Capital Partners, looks unlikely because of Trinity’s strong share price. Recently Trinity Mirror has seen its share price take a tumble, leaving them down 3.89% week on week. However, since whispers of a takeover by CVC investors started last… Continue reading Trinity High Share Price Thwarts Takeover
Finnish mobile phone company, Nokia, has defended its November forecast that the mobile phone market will grow by up to 10% in 2005, to 693 million handsets. Nokia’s predictions last month claimed the market would increase from the 630-650 million units it expects in 2004 and this growth could be stronger if the sales of… Continue reading Nokia Defends Positive Mobile Phone Forecast
