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Financial analyst Merrill Lynch has predicted a hopeful 2005 in advertising revenue and audience trends for ITV1. Despite disappointing results throughout most of 2004, advertising looks strong for January 2005. Overall audience share figures were down by 4.0% for the year to date, despite a couple of strong months in the latter part of the… Continue reading Disappointing Year For ITV1 Says Merrill Lynch

Publishing group Highbury House Communications saw a strong performance last week, gaining 3.33% to close at 7žp on Friday, making them the leaders of last week’s market.The group’s strong performance came despite a pessimistic trading statement earlier this year saying that the company would fail to meet financial expectations, resulting in them not paying an… Continue reading Sharewatch: Highbury Up Despite Negative Statement

Telecoms giant British Telecom has announced a staggering increase in the uptake of its broadband internet services, with the company now signing up a new high-speed customer every ten seconds.BT today claimed to have passed the four million wholesale broadband customer milestone, notching up the last one million connections in just four months, adding an… Continue reading BT Claims Broadband Takeup Accelerating

The Chartered Institute of Marketing has announced several new additions to its board of trustees, claiming it will put the institute at the “heart of marketing” and calling for an increased focus on the skills of marketers with the introduction of a licence to practice the profession.Addressing members at the annual meeting Paul Gostick, international… Continue reading CIM Calls For Licence To Practice Marketing

Several of the BBC’s online operations will face the axe next year as the Corporation seeks to reduce costs and appease commercial competitors in the run up to charter renewal.The Corporation claims it will save around £6 million through the cuts, which will be made by the end of the financial year 2005/06. The resulting… Continue reading BBC Plans To Save £6 Million Through Website Closures

A recent trial which saw BBC Radio content made available for download has been hailed as a success by the Corporation, with more than 70,000 downloads of Radio 4’s In Our Time during November, as tech-savvy listeners welcomed the latest ‘podcasting’ service.The new service’s trial run involved In Our Time, featuring Melvyn Bragg and guests… Continue reading BBC Claims Success For Radio Download Service

Local newspaper and internet publisher Johnson Press saw a jump in share price, gaining 1.51% to close at 538p yesterday. This comes after a positive pre close trading statement was released by the company earlier this week saying that profits for the year to 31 December 2004 would be above current market expectations.Radio owners The… Continue reading Sharewatch: Johnson Press Ahead After Trading Statement

ITV has joined forces with interactive television specialists, pushbutton TV to step up the amount of interactive advertising offered on their channels.The recent success of interactive ads on The X Factor, Hells Kitchen and I’m A Celebrity…Get Me Out Of Here! has helped advertisers to see the power that interactive broadcasting can offer.ITV started to… Continue reading ITV To Boost Interactive Advertising Quota

UBC Media has secured the contract to provide 23 Capital Radio stations with traffic and travel information based on data from its provider, Trafficlink, building the company’s profile and adding significantly to its travel client portfolio.The move will see UBC handle traffic updates on a range of Capital-owned stations, including Capital FM, XFM, BRMB and… Continue reading UBC Bags Capital Traffic And Travel Contract

Sky has secured a major advertising deal with film distributor Buena Vista International which will see the company take out a full commercial break on the broadcaster’s dedicated pub sports channel, creating an innovative big-screen promotion for its forthcoming release, National Treasure.The initiative takes advantage of the screens installed in tens of thousands of pubs… Continue reading Sky Secures Buena Vista For Pub Advert Takeover