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ITV has signed up Pedigree, the Masterfoods petfood brand, to sponsor its flagship daytime magazine show, This Morning, in a deal that includes an extensive interactive element.As well as broadcast sponsorship on ITV1, the fully integrated package will see This Morning‘s red button application feature branded banners and a specially designed Pedigree section with an… Continue reading ITV Sales Bags Flagship Sponsor For This Morning

Merrill Lynch has lowered its US and global advertising forecast as a result of increased pressures and competition faced by the US radio industry. US advertising is now expected to grow by 6.3% in 2004 and 5.1% in 2005, down from 6.5% and 5.2% previously. The global advertising forecast has also been lowered, this is… Continue reading Merrill Lynch Lowers US And Global Ad Forecasts

The Daily Mirror turned its pages green today with a special supplement designed to promote the launch of animated comedy Shrek 2 on DVD.The 12-page newspaper-within-a-newspaper will be printed with a green wash throughout. It will feature Mirror regulars such as the 3am column and Homes & Holidays, each with their own specially created Shrek… Continue reading Daily Mirror Goes Green For Shrek 2 DVD Launch

Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers.Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search and… Continue reading Online Adspend To Overtake Radio By Christmas

ITV has announced the purchase of Sky Ventures’ 49.5% share in multi-channel operation Granada Sky Broadcasting for £10 million, a move which brings ITV3 to Sky in place of GSB’s Plus.ITV’s third entertainment channel made its debut on digital terrestrial television, digital cable and digital satellite last night at 9pm, broadcasting to around 13 million… Continue reading ITV3 Launches On Sky Following GSB Acquisition

The Daily Telegraph has more readers on Saturday than any other day of the week, according to new research designed to be used as a planning tool by advertisers and their agencies.The latest Telegraph Sections study shows that after the main news, the Telegraph magazine is the most popular part of Saturday’s edition, attracting 88%… Continue reading Saturday Revealed As Top Day For Telegraph

Hachette Filipacchi has announced the appointment of Tony Long, former publisher of Natmags’ Good Housekeeping magazine, as the company’s new director of sales, with responsibility for advertising sales across the company’s magazine portfolio.The move brings Long to Hachette from rival magazine giant, the National Magazine Company as the French business celebrates its second year of… Continue reading Hachette Raids NatMags For New Sales Director

Giant poster contractor BlowUp Media has announced the purchase of rival banner specialist MegaPoster in a deal which gives the company a majority share of the giant poster market in the UK.The move makes BlowUp the only large-format contractor with national coverage of the UK, enabling it to cater for clients with large advertising requirements… Continue reading BlowUP Inflates Portfolio With MegaPoster Purchase

ITV2 has secured Northern Rock to sponsor its coverage of Newcastle United’s UEFA Cup games, beginning with the team’s first home outing against Dinamo Tibilisi on 4 November.The finance brand will also sponsor Newcastle United’s away game against Sochaux on 25 November and the home game against Sporting Lisbon on 16 December.The deal, which includes… Continue reading ITV2 Secures Sponsor For Toon Army’s UEFA Matches

Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers. Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search… Continue reading Online Adspend To Overtake Radio By Christmas