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The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery

Competition in the already highly competitive teenage magazine market looks set to hot up later this month with the launch of two new titles from Egmont Magazines targeting younger readers.Egmont, which is one of the biggest players in children’s publishing, is launching Hot Wheels for boys aged six to ten and My Scene for girls… Continue reading Competition Hots Up With New Teen Magazine Launches

The BBC’s director of radio and music, Jenny Abramsky, has defended the Corporation’s radio operations in a keynote speech to this year’s Radio Festival in Birmingham.Addressing the audience, the radio boss described the past year as turbulent, declaring that the Hutton inquiry and its aftermath had “plunged the BBC into crisis” and that the difficulties… Continue reading Abramsky Defends BBC Radio Ahead Of Charter Renewal

Media regulator Ofcom has pledged to relax the rules governing television and radio sponsorship in a move that will allow broadcasters greater freedom to mix commercial messages into programme breaks and shows.The watchdog has today published its draft Broadcasting Code cutting the number of rules that relate to the burgeoning sponsorship market. The move will… Continue reading Ofcom To Relax Broadcast Sponsorship Regulations

Global advertising giant, Publicis, yesterday confirmed it was unlikely to bid for control of Grey Global, the world’s seventh largest advertising agency, clearing the way for rivals WPP. Maurice Levy, chairman of the Paris based group told a French newspaper: “It was not necessarily in the best interest” for his company “to make a possible… Continue reading Publicis Pull Out Of Grey Bids

ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

Ofcom’s head of market intelligence, Peter Davies, has revealed a challenge to digital radio from Apple’s Ipod personal music player and the teenage listeners taking it to their hearts.In a presentation to the Radio Festival in Birmingham, the regulator unveiled research into the opinions of 18 to 20 year-olds towards DAB radio, indicating a number… Continue reading DAB Broadcasters Face Threat From Ipod Generation

The BBC’s board of governors have ordered a wide-ranging investigation into BBC One’s peak time schedules amid growing public concern about programme quality and criticism over its increasingly populist approach to scheduling.The BBC’s annual report has today revealed that the Corporation is planning to commission an independent study to see whether its flagship entertainment channel… Continue reading Governors Order Investigation Into BBC One Programming

The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden.Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success of… Continue reading Television Will Lead Switch To Digital Radio

IPC Media has announced plans to celebrate the five hundredth issue of its weekly teen magazine Mizz with the publication of a bumper, party-themed edition.The special edition, which goes on sale later this week with the usual £1.60 cover price, includes an interview with Jamelia, a pop souvenir poster of Peter Andre and a 16-page… Continue reading Mizz Celebrates Nearly Twenty Years With Bumper Edition