More Industry News articles

Nine out of ten click-throughs to pop-up adverts on websites occur by accident, in a move that causes mistrust and confusion amongst users, according to the latest research from from Bunnyfoot Universality.A new paper released by the online consultancy surveyed more than 60 web users across the UK to find that around that 90% of… Continue reading Majority Of Internet Users Click On Pop-Ups By Mistake

Future Network was the best performer in last week’s media market with shares rising by 19.03% to close at 72˝p after announcing that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States (see UK Lags Behind Europe And US Growth For Future).Kelvin MacKenzie’s… Continue reading Sharewatch: Future Network Boosted By Positive Trading Update

BT Group is preparing to take on satellite broadcasting giant BSkyB with plans to launch a pay-per-view television service over its broadband network.The project, which is being led by Pierre Danon, chief executive of BT Retail, is part a wider-initiative to drive the uptake of broadband internet. It would mark the telecom’s company’s first major… Continue reading BT Plans To Take On BSkyB With Broadband TV Service

Viacom Outdoor has secured an innovative sponsorship deal with Highland Spring and VisitScotland that will see a water sampling initiative launched to prevent passengers overheating on the London Underground.The campaign, dubbed Scotland Underground, will see 300,000 bottles of specially branded Highland Spring mineral water handed out to thirsty tube travellers at Oxford Circus, Piccadilly Circus,… Continue reading Viacom Brings Highland Spring To London Underground

UK advertising expenditure forecasts published by the Advertising Association (AA) and the World Advertising Research Centre (WARC) last week show yet further evidence of the advertising recovery gaining momentum. UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year(see… Continue reading 2004 UK Ad Spend Expected To Grow by 4.8%

A new report from Amercian-based research firm IMS Research has predicted an influx of Freeview-ready DVD recorders to the UK, potentially boosting the digital terrestrial television service with an extra 1.8 million viewers by 2009.According to the research, around 3.6 million recorders will hit British shores before the end of the decade, with about half… Continue reading DVD Recorders Expected To Boost Freeview Numbers

A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009

IPC Media has announced plans to celebrate the five hundredth issue of its weekly teen Mizz with the publication of a bumper, party-themed edition.The special edition, which goes on sale later this week with the usual £1.60 cover price, includes an interview with Jamelia, a pop souvenir poster of Peter Andre and a 16-page Spooky… Continue reading Mizz Celebrates Nearly Twenty Years With Bumper Edition

Sales of traditional men’s lifestyle magazines are believed to be falling rapidly following the multi-million pound launch of weekly competitors, Nuts and Zoo, earlier this year.Senior magazine sources quoted by the Observer claim that the launch of Emap’s Zoo and IPC Media’s Nuts have dented the circulations of their more established monthly counterparts, FHM and… Continue reading Nuts And Zoo Hit Sales Of Monthly Lads’ Mags

The recent Euro 2004 football tournament was not only a major success for the majority of broadcasters and sponsors, but also attracted record online audiences, according to the latest research from Nielesen//NetRatings.The study shows that the the BBC’s Euro 2004 website was far and away the most popular in the UK during the tournament, with… Continue reading Euro 2004 Tournament Attracts Record Online Audiences