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Mobile phone users on the O² network will soon be able to access the UK’s first free-to-air advertiser funded video channel, broadcast direct to their handsets, screening ad-funded programming and commercials from a consortium of content providers, advertisers.The channel is being created by O², Warner Brothers, IPC and advertising consultancy Unanimis. Unlike other video content… Continue reading Mobiles Get Video Streams In Latest Advertiser Push

Almost 8 million people tuned in to Channel 4 last night to watch Big Brother contestant Stuart Wilson leave the house in a surprise eviction just two days before the series finalé.Unofficial overnight figures from BARB show that a peak of 7.7 million reality-TV fans watched the youngest housemate get evicted after receiving the least… Continue reading Surprise Big Brother Eviction Draws 7.7 Million To Channel 4

Disney’s ABC Television Network in the United States is making its first foray into UK broadcasting with launch of a new daytime channel called ABC1 on the Freeview platform.The new general entertainment channel will initially broadcast twelve hours a day from 6am and will screen programmes sourced entirely from Disney’s ABC Network in the US… Continue reading ABC Entertainment Channel To Launch Without Commercials

Dennis Publishing has confirmed that its new motoring magazine will be called Test Drive Monthly and will launch later this year with a dedicated media agency and in-house advertising team to run its sales operations.The title, previously known only as Project Squirrel, will launch this autumn under the leadership of Auto Express associate editor Mike… Continue reading Dennis Flattens Squirrel With Test Drive Monthly

Rival television audience measurement companies, AGB Group and Nielsen Media Research, have joined forces to form a global joint venture that could dominate the market.The new company, which will operate under the brand name AGB Nielsen Media Research, will be half owned by Sir Martin Sorrell’s WPP and half owned by Nielsen Media Research, which… Continue reading AGB And Nielsen Join To Form Global Ratings System

The quarter two 2004 Bellwether Report revealed that the final data from 2003 showed the steepest rise in marketing spend since the survey began in 2000. From April to June 2004, the survey results, which are drawn from a panel of over 250 UK marketing professionals and act as a barometer of the relative health… Continue reading INSIGHTanalysis: Media Healthcheck – July 2004

Local internet advertising in the United States has turned in to a full-fledged boom, says Borrell Associates, and as a result estimates that newspaper-owned internet sites will generate a staggering $1.14 billion this year. When the forecast is compared to the $811 million revenue from newspaper based web-sites produced last year, it’s easy to see… Continue reading Online Revenue Is The ‘Botox’ Of Newspaper Industry

Hotel guests are now embracing broadband, says new a new study from a high-technology market research firm and it has forecast that the number of properties in the United States offering the high-speed internet connection is set to rise to 26,828 by 2008. According to In-Stat/MDR, the hotel broadband market has come along way since… Continue reading Hotel Broadband Market Begins To Heat Up Again

Cinema advertising in the US is set to more than double in size by 2008 to reach a $1 billion market, as new research from Veronis Suhler Stevenson (VSS) reveals this is the fastest growing advertising sector, beating both the internet and television. According to the Communications Industry Forecast & Report by the media merchant… Continue reading US Cinema Advertising To Reach $1bn By 2008

The advertising watchdog has today banned a campaign promoting Audi cars following complaints that it encouraged speeding and irresponsible driving.The leaflet for the new Audi A3 highlighted a section of the A5 from Weston-Under-Lizard to Horsebrook and encouraged people to drive the car along it. The centre page of the mailing read: “Ten kilometres of… Continue reading Watchdog Clamps Down On Audi For Encouraging Speeding