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The Times has signed an exclusive partnership with car manufacturer Volkswagen to celebrate 30 years of its Golf car via print and online promotions.The partnership will see the car being promoted through a custom-built microsite housed on Times Online for three months, as well as receiving coverage in the newspaper’s print edition. A specially-dedicated channel… Continue reading Times Partners Volkswagen For Cross Media Promotion

The Financial Times is still the most popular European business title in terms of readership and audience coverage among the business community, according to new research from Ipsos-RSL.The annual European 2004 Survey, which covers 10 million executives in 16 countries, shows that the Financial Times is way ahead of its rivals with a readership of… Continue reading Financial Times Is Voted Top European Business Title

David Elstein, formerly a Five and Sky TV executive, is preparing to outline his vision of the UK’s radio industry to some of the biggest names in the industry at next week’s Radio Academy Festival in Birmingham.NewsLine will report live from the event, as the broadcasting heavyweight airs his views on the future of commercial… Continue reading Elstein To Outline Vision For Radio At Birmingham Festival

Kelvin MacKenzie’s Wireless Group saw a healthy 3.93% rise yesterday following an optimistic AGM statement listing the company’s successes over the past year, as well as predicting a positive twelve months ahead.The radio group revealed that second quarter revenues had risen by 36% year on year, while the Euro 2004 championships had boosted its talkSPORT… Continue reading Sharewatch: Wireless Group Rises Following Optimistic AGM

Channel 4 has come under fire from a media watchdog which has branded its programming ‘sleazy’ and is calling for the withdrawal of the broadcaster’s licence.Mediawatch-UK, previously known as the National Viewers’ and Listeners’ Association, was founded by infamous taste and decency campaigner Mary Whitehouse in 1965. The organisation is now calling for advertisers and… Continue reading Watchdog Calls For Viewers To Desert ‘Sleazy’ Channel 4

ITV is planning a raft of early-evening soap spin-off programmes to boost flagging tea-time ratings, building on the success of popular soaps such as The Bill and Coronation Street.The broadcaster is understood to have commissioned scripts from programme maker Thames Television for a Bill spin-off entitled Sun Hill General, centering on the fictional St Hughes… Continue reading ITV Planning Soap Spin-Offs To Boost Autumn Schedule

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time.Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.In her… Continue reading Analogue Radio Switch-Off Raised By Jowell

Chyrsalis Radio’s LBC stations have come together with weekly financial newspaper, The Business, to create joint radio and press advertising packages for targeted clients and agencies.The aim of the initial six-month deal, which includes LBC 97.3 FM and LBC News 1152 AM, is to allow advertisers to develop bespoke, creative-led activity which can bought across… Continue reading LBC Stations Secure Cross-Media Deal With The Business

Wireless Group chairman and chief executive Kelvin MacKenzie has this morning revealed a positive performance for the radio group with second quarter revenues rising by 36% year on year. At the company’s annual general meeting, MacKenzie announced that the Euro 2004 football championships helped national speech station talkSPORT to see revenues for the quarter rise… Continue reading Euro 2004 Helps Profits Surge By 40% At Wireless Group

Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well. The Emap boss told investors at the company’s annual general meeting this morning that business to business operations are performing strongly and magazine display advertising remains good. However, he… Continue reading Emap Makes Steady Progress Towards Full Year Targets