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Scottish Media Group has secured a landmark £1 million cross-platform deal with Unilever that will see the FMCG giant advertise a range of products across SMG’s television, radio, cinema outdoor and online properties.The deal is the largest ever to be secured by the company’s multi-media advertising platform, SMG Access, which launched last year to create… Continue reading SMG Secures Major Cross-Platform Deal With Unilever

The UK text messaging phenomenon in the UK shows no signs of slowing, as April figures from the Mobile Data Association (MDA) remain at over 2 billion for the third consecutive month, with the daily average number sent hitting 70 million. Text messaging was up by 26.3% on last month, according to the MDA, with… Continue reading Text Messaging Hits 70 Million A Day In April

Telewest Broadband has announced a milestone 500,000th broadband customer and has marked the achievement with with a year’s free connection for its lucky half-millionth customer.Chad Raube, director of internet services at the company, said: “The half a million milestone has been achieved by combining quality, value and innovative service development, typified by the increases in… Continue reading Telewest Nets Half A Million Broadband Users

Sports Revolution, the outdoor advertising and sports stadium specialist, is continuing the expansion of its sales team with the appointment of Steve Philip as head of agency sales.The newly created role sees Philip join from Viacom Outdoor, where he spent five years in charge of high-profile accounts including ZenithOptimedia, Manning Gottlieb OMD and BBJ. He… Continue reading Sports Revolution Expands Sales Team With Agency Role

The Independent‘s first week as a tabloid-only newspaper helped Independent News & Media rise by 5.71% to 129˝p in week on week analysis. The newspaper’s move has been welcomed by media planners, as the title brings to an end more than twenty years of publishing as a broadsheet (see Media Planners Welcome Independent’s Tabloid Move).Elsewhere,… Continue reading Sharewatch: Tabloid Indy Fuels Share Price Surge

Telewest shareholders gave the go ahead to one of the company’s many financial restructuring steps, at the Extraordinary General Meeting held on Friday 21 May. The groups shareholders passed a resolution to transfer most of the company assets in to Delaware, a subsidiary of Telewest Global. Telewest chairman, Cob Stenham said: “We thank our shareholders… Continue reading Telewest Shareholders Give Go Ahead To Financial Restructuring

IPC has announced plans to relaunch its long-running Guitar magazine in an attempt to reverse the title’s declining circulation.The revamp coincides with Guitar‘s 14th birthday and comprises a more coherent front section with product and artist news, competitions and letters, as well as album, book and DVD reviews. The magazine will also switch to a… Continue reading IPC Retunes Guitar Magazine To Boost Circulation

The BBC is attempting to get its new director general, Mark Thompson, to take the helm as soon as possible and is believed to be negotiating a deal with Channel 4 to allow him out of his six-month contract early.The BBC announced late on Friday that Thompson has been appointed to succeed Greg Dyke as… Continue reading BBC Steps Up Pressure To Get Thompson On Board

The ongoing obsession with the lives of the rich and famous has prompted cross-media research consortium MediaDNA to start mapping the ‘personalities’ of celebrities alongside traditional brands.The first two celebrities to be included in the profile matching are former Capital Radio breakfast show host Chris Tarrant and his replacement Johnny Vaughan. The image, positioning and… Continue reading MediaDNA Initiative Maps Celebrity Personalities

The Financial Times has announced the promotion of Dominique Moseley to the newly created position of head of magazine publishing with immediate effect.The new role will see Moseley assume responsibility for the commercial success of the recently launched How to Spend It magazine, as well as the long running, media-focussed Creative Business supplement.Commenting on the… Continue reading Financial Times Appoints New Head Of Magazine Publishing