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The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market.The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in each… Continue reading DMGT Sees Revenues Rise In Positive First Half

Telewest has fired the latest salvo in the battle for cut-price broadband customers by dropping the price of its entry-level package to £12.99 per month, making it the cheapest option for those wanting high-speed internet access.The package will be made available to customers signing up to the company’s Talk Unlimited telephone package throughout June, with… Continue reading Telewest Drops Broadband Price To Lowest In Market

Advertising agencies are failing to capitalise on the full potential of SMS marketing, mistakenly believing that consumer acceptance of the fledgling medium is much lower than it actually is.A recent survey from mobile technology provider Empower Interactive reveals that a staggering 84% of European mobile users are willing to receive SMS marketing and promotional messages… Continue reading Advertising Agencies Fail To Capitalise On SMS Marketing

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in living… Continue reading Sorrell Positive On Global Advertising Recovery

May highlighted further improvements in advertising conditions, as many media owners and agencies posted upbeat revenue results this month, following the trend set in the previous quarter. In the newspaper sector, things were looking up for Trinity Mirror who saw revenues rise by nearly 5% for the first four months of 2004 but at Times… Continue reading INSIGHTanalysis: Media Healthcheck – May 2004

Capital Radio was seen in focus yesterday with shares rising by 2.31% to close at 465p after announcing the launch of a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners (see Capital To Boost Digital Radio With X-fm Branded Sets).SMG was also in the spotlight… Continue reading Sharewatch: Capital Boosted By New Digital Joint Venture

The number of at-home global active internet users for a number of selected countries fell by more than 419,000 during April 2004. For the second consecutive month, Switzerland grew more than any other country, up by nearly 4%, while the US lost more one million surfers. Active Internet Users By Country, April 2004     … Continue reading Internet Users Fall During April

BT Group has launched a new satellite broadband service designed to increase up-take of high-speed internet amongst those in rural or remote areas without access to the company’s existing ADSL network.The new service, offered by BT’s broadcast and media division, comprises a two-way wholesale offering, giving small businesses easy access to high-speed connections without the… Continue reading BT Launches Satellite Broadband To Boost Rural Up-Take

A new television network targeting the lucrative 18-24 year old student market has been installed in several UK universities, screening music videos, lifestyle programming, sports highlights and advertising on plasma screens in student bars.The network, dubbed SUBtv, is being backed by venture capital firm Beringea and has so far signed deals with 55 campuses, with… Continue reading Student Television Network Courts Big Name Advertisers