Advertising in the Americas is expected to remain as the main source of television revenue until 2012, when it is predicted to be generating a revenue of over $101 million, says a new report from ZenithOptimedia. Between 2000 and 2001, television advertising revenue fell for the first time in over ten years from $63,220 million… Continue reading TV Advertising In America To Remain Strong Until 2012
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As political spending continues to fuel US advertising spending, Universal McCann, along with many other global analysts, is revising previous predictions upwards to reflect the momentum in the marketplace. Bob Coen, director of forecasting of Universal McCann, says he now expects a 7.3% increase in advertising spending in the US this year, compared with a… Continue reading Universal McCann Revises Ad Forecasts
New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%. Based on a survey conducted over 30 days at 26,000 homes, the data research company found that although 79.5% of adults have access to the internet either at home… Continue reading US Internet Users Hit Plateau
ITV has today announced that its multi-channel revenue target for the next three years has been set at £150 million, with an increase of £36 million being invested in programming. The investment increase will enable ITV to double ITV2’s programme budget and launch the new ITV3 channel at the end of this year. After reports… Continue reading ITV Revenues Up As Next Three Year Targets Unveiled
The billionaire Barclay brothers have succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million. The reclusive media moguls, who own the Business and the Scotsman, saw off a rival bid from venture capital firm 3i and its US partner Veronis Suhler… Continue reading Barclay Brothers Take Control Of Telegraph Titles
Radio giant GWR saw shares rise by 3.97% yesterday to close at 262p as rumours circulated about a possible merger with rival Capital Radio. Media buyers are understood to have approving consolidation between the groups, providing the market remained segmented, with one group owning multiple formats.Capital saw a rise of 1.43% as investors warmed to… Continue reading Sharewatch: GWR Rises As Merger Rumours Resurface
Channel 4 and The Allmond Partnership have secured Alpen breakfast cereal as the multi-million pound broadcast sponsor of the new series of Wife Swap, which returns to our screens next week.The deal covers six new episodes due to be shown on Channel 4 this summer, plus a further three international episodes and seven new UK… Continue reading Channel 4 And Alpen In Bed For Wife Swap Sponsorship
BSkyB has appointed former Dixons finance director, Jeremy Darroch, as its new chief financial officer, marking the most senior management appointment to be made by James Murdoch since taking the helm of the satellite broadcaster.Darroch will join BSkyB following release negotiations with Dixons and will be appointed to the broadcaster’s board upon taking up his… Continue reading BSkyB Appoints Darroch As Chief Financial Officer
The billionaire Barclay brothers have succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The reclusive media moguls, who own the Business and the Scotsman, saw off a rival bid from venture capital firm 3i and its US partner Veronis Suhler Stevenson… Continue reading Barclay Brothers Take Control Of Telegraph Titles
ITV has today announced that its multi-channel revenue target for the next three years has been set at £150 million, with an ambitious increase of £36 million being invested in programming.The investment increase will enable the UK’s largest commercial broadcaster to double ITV2’s programme budget and launch the new ITV3 channel for older, upmarket viewers… Continue reading ITV Reveals Ambitious Multi-Channel Revenue Targets
