More Industry News articles

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions

TNX TV, the UK’s first train based television network, has signed C2C as the ninth regional rail operator to carry its service, in a move that extends its reach to an extra 25 million commuters per year.The network will provide entertainment and information programmes, including comedy and general interest features, designed to enhance passengers’ journeys.… Continue reading TNX Signs Train TV Deal With Ninth Rail Operator

Online advertising spending in the US hit $2.3 billion this quarter, growing at six time the rate of the overall US advertising economy, says a new report from PriceWaterhouseCoopers and the Interactive Advertising Bureau (IAB). During quarter one 2004, online emerged as the fastest growing segment of the US advertising industry, setting a new record.… Continue reading Internet Emerges As Top Ad Medium

GWR saw pre-tax profits double to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million outperforming the radio industry increase of 7.8%.National radio revenue, accounting for 51% of GWR’s total revenue, rose by 8.7%, while local radio revenue grew by 7.9%. This is largely thanks to GWR’s implementation of new… Continue reading GWR Outperforms Radio Industry As Profits Double

Digital video recorders (DVR) may not bring about the demise of TV advertising, but surprisingly, may have the opposite effect, says a new report from InsightExpress. The joint report, Demystifying Digital Video Recorders, carried out by the market research firm and advertising publishers, MediaPost, reveals that DVR owners are watching more hours of TV than… Continue reading 9 Out Of 10 DVR Users Can Recall Adverts

Future publishing has launched what it claims to be the world’s first paperless magazine in the form of BroadbandNow!, which is aimed at high-speed internet users and distributed electronically.The title, aimed at web-savvy consumers aged between 25 and 55, covers a wide array of entertainment and computing topics, from the latest film releases to sport,… Continue reading Future Launches World’s First Ever Paperless Magazine

Times Newspapers Limited has restructured its commercial division into two distinct trading and development sectors and has integrated its existing sales teams to work across all platforms.The move follows the promotion of Mathew Watkins to the role of advertisement sales director with responsibility for overseeing tighter integration of the company’s sales operations to work across… Continue reading Times Rejigs Commercial Division To Integrate Sales

Yahoo! UK & Ireland has been selected by Colgate Palmolive to research an extensive online advertising campaign to assess the effectiveness of adding digital media to the marketing mix.The campaign will run across the Yahoo! UK & Ireland homepage to promote the launch of the new Colgate Total Advanced Fresh variant. The move marks the… Continue reading Yahoo! And Colgate To Study Benefits Of Online Advertising

Publishing giant Emap saw its share price suffer yesterday, plummeting by 10.64% to 756p as the company unveiled its full-year financial results. Pre-tax profits at the company were up 12% for the year, although warnings over competition in the French television listings market and the weakness of Euro unnerved investors (see French TV Listings Holding… Continue reading Sharewatch: French Competition Hits Emap Hard