More Industry News articles

Future Publishing’s flagship movie magazine Total Film has secured a high-profile deal to promote the forthcoming Stella Artois Screen Tour, which launches across the UK next month.The deal will see Total Film contribute to the official Screen Tour screening notes, as well as giving away copies of the magazine to viewers at the event, which… Continue reading Total Film Secures Movie Partnership With Stella Artois

The majority of media agencies and advertisers believe the controversial contract rights renewal system set up to prevent the newly merged ITV from monopolising the market for airtime sales is working well.Media super-regulator Ofcom yesterday published its first report on the contentious behavioural remedy, which allows advertisers to roll over the discounts on their current… Continue reading Agencies Voice Support For Contract Rights Renewal

IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.Commenting… Continue reading IPC Launches Mizz Summer Special For Teenage Girls

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market.The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in each… Continue reading DMGT Sees Revenues Rise In Positive First Half

Telewest has fired the latest salvo in the battle for cut-price broadband customers by dropping the price of its entry-level package to £12.99 per month, making it the cheapest option for those wanting high-speed internet access.The package will be made available to customers signing up to the company’s Talk Unlimited telephone package throughout June, with… Continue reading Telewest Drops Broadband Price To Lowest In Market

Advertising agencies are failing to capitalise on the full potential of SMS marketing, mistakenly believing that consumer acceptance of the fledgling medium is much lower than it actually is.A recent survey from mobile technology provider Empower Interactive reveals that a staggering 84% of European mobile users are willing to receive SMS marketing and promotional messages… Continue reading Advertising Agencies Fail To Capitalise On SMS Marketing

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in living… Continue reading Sorrell Positive On Global Advertising Recovery

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market. The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in… Continue reading DMGT Sees Revenues Rise In Positive First Half

Channel 4 fell foul of religious groups and psychics this week as it aired controversial illusionist Derren Brown’s Seance, attracting 600 complaints from those concerned about the programme’s content and treatment of the supernatural.The programme saw Brown turn his mind-reading and illusory skills on 12 volunteers attempting to contact members of an alleged teenage suicide… Continue reading Channel 4 Seance Spooks 600 Viewers Into Complaining