More Industry News articles

The epic bidding process for the Telegraph newspaper titles entered its final stage yesterday as the deadline for finalised bids closed, with Axel Springer and media magnates the Barclay brothers emerging as the two front runners.The bidding process for the titles has rumbled on for six months since the departure of Conrad Black as chief… Continue reading Telegraph Bids Go Head To Head In Final Furlong

Publishing house Highbury Lifestyle has revamped its Pregnancy title to capitalise on the growing market and appeal to a more fashion conscious audience.The new look will debut in the magazine’s July issue and is the result of research conducted by Highbury showing a 4% rise in the number of births during 2003, a statistic which… Continue reading Highbury Expecting Success with New Look Pregnancy Title

Following a strong performance by most media stocks on Wednesday the market slowed yesterday, with many companies slipping back into negative percentage growth. Radio stocks saw mixed trading with Capital experiencing a 1.39% dip to 461p following modest revenue improvements announced in the company’s first half results (see Modest Revenue Improvements For Capital Radio).Elsewhere, rivals… Continue reading Sharewatch: Mixed Results For Radio As Market Falters

The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow

The long-awaited switch to digital television is extremely unlikely to take place before the Government’s current 2010 deadline, according to a damning new report from Informa Media.Informa predicts that multi-channel services will reach just 34% of global television households by 2010, tripling the figure reached in 2004 to 365 million. However, this will leave 65%… Continue reading Switchover Extremely Unlikely By 2010 Says Informa

Ahead of the release of Emap’s Annual Statement next week, broker Merrill Lynch, has said that it expects pre tax profit at the magazine publisher to be up 12% to £196 million for 2003/2004. Merrill Lynch says, that although underlying momentum in the UK consumer portfolio is slowing, the recent launch of magazine, Closer is… Continue reading Profits At Emap Set To Rise Says Merrill Lynch

The Newspaper Marketing Agency has appointed Grace Bowman as a dedicated marketing manager to oversee its biggest ever research project on the effectiveness of advertising in the national press.The new role will see Bowman, formerly an agency and client manager at Lowe & Partners Worldwide, assume responsibility for publicising the NMA’s effectiveness study, which will… Continue reading NMA Appoints Marketing Manager To Oversee Research

As Google and Yahoo! enter in to the local search advertising market, a new report from eMarketer warns local newspapers and yellow pages this is very bad news. Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared… Continue reading Google And Yahoo! Threaten Local Advertisers

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age. The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System