Channel 4 experienced a night of record ratings last Friday as millions of viewers tuned in to watch the last ever episode of Friends and the highly anticipated opening night of Big Brother 5.Unofficial overnight viewing figures from BARB show that a record 8.6 million people tuned in for the hour-long Friends finalé, which secured… Continue reading Channel 4 Hits Ratings High With Friends And Big Brother
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Radio audience measurement body RAJAR recently launched a major consultation seeking the views of advertisers on how it should proceed with the introduction of an electronic measurement system. As calls to find a suitable replacement for the current diary method mount, RAJAR’s managing director, Sally de la Bedoyere, explains the complexities of introducing a new… Continue reading NewsLine Column: Bridging The Radio Ratings Rift
The outdoor advertising industry continued its recent growth spurt in the first quarter of 2004 with revenue increasing by a solid 9.1% year on year to more than £184.5 million.However, the latest official figures from the Outdoor Advertising Association show the industry failed to replicate the record year on year increase of 16.5% experienced during… Continue reading Outdoor Advertising Continues To See Revenue Rise
ITV-owned Ulster Television (UTV) got off to a very good start in 2004 and expects advertising revenue to grow by 16% during the first six months of 2004.Chairman John MGuckian said: “A continuing feature of UTV’s progress is out-performance. Our net television advertising revenue in the first six months of the current year is expected… Continue reading Ulster TV Revenue Set To Grow By 16%
The Times has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the speech-based radio station’s flagship drivetime programme rebranded as The Game to promote the newspaper’s sport supplement of the same name.The deal will see the rebranded programme, hosted by Patrick Kinghorn and Tony Cascarino, run from Monday to Friday between 4pm and… Continue reading Times Secures Talksport For Football Partnership
Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward. The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets
Hachette Filipacchi has secured a cross-media deal that will see it cash in on the success of its market leading teen glossy Sugar with the launch of a series of branded television programmes on MTV Hits.The agreement, which begins later this week, will see MTV Hits broadcast a series of specially created Sugar TV shows… Continue reading Hachette Launches Sugar-Branded Programmes On MTV
Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward.The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with the… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets
Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with television, according to the latest research from internet service provider, Wanadoo.The new Fishbowl 2 survey asked 1000 people to record their media consumption over a two week period. It revealed that media users are switching off… Continue reading Broadband Internet Eating Into TV Consumption
Global advertising network Aegis dipped 0.28% to 87ž yesterday following a rejection of proposed remuneration packages by the company’s shareholders. The proposed deal would have seen Aegis chief executive Doug Flynn receive a £2.35 million pay-off but was halted by investors at the company’s AGM on Wednesday (see Aegis Boss Has Pay-Off Turned Down By… Continue reading Sharewatch: Aegis Dips Following Shareholder Revolt
