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Instore TV improves the customer shopping experience and increases retailer turnover by at least 1.5%, says a new study from How And Why. The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is a positive link… Continue reading Instore TV Improves Turnover By At Least 1.5%

Total terrestrial television revenue increased by a healthy 3.4% year on year during April to just under the £238 million mark as the Easter break helped to attract advertisers to the small screen.The latest agency estimates complied by MediaTel Group reveal a positive performance for each of the UK’s terrestrial broadcasters, with ITV seeing revenue… Continue reading TV Market Round-Up – April 2004

The mobile video services market in the US is expected to generate $5.4 billion by 2009, when 22.3 million Americans will be viewers of mobile video content, says a new report from In-Stat/MDR. The report says, the stars are beginning to align for mobile video services in the US, as the market is expected to… Continue reading Mobile Video Market To Reach $5.4 Billion By 2009

When the MediaTel Group Sports Quiz in aid of Whizz-Kidz started last November, few would have expected England to win the Rugby Union World Cup, Leeds United to be relegated from the Premiership or Millwall to reach the FA Cup Final.The final question in the Sports Quiz asked, in which minute the first goal would… Continue reading MediaTel Group Sports Quiz – The Winner

Channel 4 confirmed this morning that it has begun the search for a new chief executive amid mounting speculation over possible candidates for the role previously occupied by Mark Thompson.BBC chairman, Michael Grade, announced late on Friday that Thompson had been appointed to succeed Greg Dyke as director general of the Corporation, in a move… Continue reading Search For Thompson’s Successor Already Underway

BSkyB and Arena Leisure have announced a relaunch date for failed horseracing channel Attheraces following a last minute rescue bid to put the operation back on track earlier this month.The channel will begin broadcasting on Sky Digital on 11 June, after completing an agreement with SIS to secure the company as its broadcast production partner,… Continue reading At The Races Sets Date For Channel Relaunch

Following a strong performance by most media stocks on Wednesday the market slowed yesterday, with many companies slipping back into negative percentage growth. Radio stocks saw mixed trading with Capital experiencing a 1.39% dip to 461p following modest revenue improvements announced in the company’s first half results (see Modest Revenue Improvements For Capital Radio).Elsewhere, rivals… Continue reading Sharewatch: Mixed Results For Radio As Market Falters

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age. The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow

The long-awaited switch to digital television is extremely unlikely to take place before the Government’s current 2010 deadline, according to a damning new report from Informa Media.Informa predicts that multi-channel services will reach just 34% of global television households by 2010, tripling the figure reached in 2004 to 365 million. However, this will leave 65%… Continue reading Switchover Extremely Unlikely By 2010 Says Informa