IPC’s SouthBank’s monthly interiors magazine Livingetc has joined forces with fashion title InStyle to launch a special Celebrity Homes supplement.The 36-page stand alone supplement, InStyle Celebrity Homes with Livingetc, will feature five glamorous celebrity homes and will be covermounted with February’s edition of Livingetc.The supplement has been designed to bridge the narrow divide between the… Continue reading Livingetc And In Style Join For Celeb Interiors Special
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US advertising spend rose by 7.0% during the first three quarters of the year, to reach $89.6 billion, according to the latest figures from TNS Media Intelligence/CMR. This shows that the US market is continuing its steady climb back to positive growth. The broadcast sector saw spend rise by 4.5% to $46.9 billion during the… Continue reading US Adspend Rises 7% In First Three Quarters
The number of DSL lines worldwide topped 55 million in the third quarter of this year, an 80% increase over the same time last year, according to the latest data from Point Topic. This puts the sector well on course to surpass 60 million installed lines by the end of 2003. Point Topic says that… Continue reading World DSL Lines Exceed 55m In Third Quarter
Almost 60 million text messages were sent each day during November, representing the highest daily average ever recorded by the Mobile Data Association (MDA). The latest figures from the MDA show that the overall text messaging total for November reached 1.7 billion, compared to 1.5 billion in the same period last year and just 1.2… Continue reading Rugby World Cup Helps Text Messaging Surge In November
ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers. The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending… Continue reading Jowell To Address Advertisers At ISBA Conference
Business press advertising expenditure in the US rose by 3.3% during October, although page volumes were down by 2.8%, according to the latest data from American Business Media (ABM). In the year to date spend was up by 0.4% and pages were down by 3.6%. “As predicted, the fourth quarter is up a little over… Continue reading US Business Press Advertising Up 3% In October
Sales of digital TV set-top boxes will rise by 39% to a record 50.3 million units in 2004, according to the latest research from Strategy Analytics. This follows the recovery in demand seen during 2003, when sales will reach 36 million units, an increase of 28%. Strategy Analytics says that key growth areas in 2004… Continue reading Global Digital TV Set-Top Box Sales To Hit 122m By 2008
BSkyB was seen in focus yesterday after its long running monopoly over top-flight English football was brought to an end by a new deal with the European Commission designed to bring live Premiership matches back to terrestrial channels (see BSkyB Loses Premiership Monopoly In Football Shake-Up).However, the satellite broadcasters saw stock rise by 2.66% after… Continue reading Sharewatch: BSkyB Rises On Rights Decision
ABC Electronic has agreed to begin auditing digital editions of magazines and newspapers following an industry-wide consultation programme.The auditing of e-publications has become an important issue in light of the growing number of digital editions being launched. In response to this burgeoning market the ABC council has formed a working group to address the issues… Continue reading ABC Electronic To Start Auditing E-Publications
Granada Enterprises has announced that Standard Life is launching its first foray into television advertising and is to sponsor a variety of major dramas on ITV1 over the next year.The package will see the assurance company become the exclusive sponsor of the next series of William and Mary, Fat Friends and a new series called… Continue reading Granada Secures Standard Life For Drama Sponsorship
