Television advertising delivers more powerful sales benefits than any other medium, according to new research from the Sales Effects Project.The research, commissioned by a variety of groups including BSkyB, IDS, Flextech, UKTV and Viacom Brand Solutions, examined media expenditure and actual purchasing data over two consecutive years in order to identify the impact of advertising… Continue reading TV Advertising Comes Out Top In Terms Of Sales Uplift
Channel 4 has today confirmed the appointment of Andrew Newman as its new head of entertainment.Newman will replace Danielle Lux, who recently stepped down following a change in the broadcaster’s entertainment commissioning structure (see Channel 4 Loses Head Of Entertainment Following Shake-Up).Newman, who recently left Channel Five, will rejoin Channel 4 at the start of… Continue reading Newman To Head Up Channel 4 Entertainment
US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research.Also On MediaTelINSIGHT Today….Telewest In Final Phase Of RestructuringThe cable group Telewest said today that it was entering the last stages of restructuring and… Continue reading MediaTelINSIGHT: US Adspend Continues To Grow, Says Nielsen
Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses. The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6%… Continue reading DMGT Upbeat On Improved Results
ITV partners, Carlton and Granada, were seen in the spotlight again yesterday with shares surging by 6.31% and 7.17% respectively after both announced rising profits and the hope to realise cost savings of £100 million from their imminent merger (see Granada And Carlton Reveal New Savings Target).The savings are double original estimates by the ITV… Continue reading Sharewatch: Carlton And Granada Rise On Positive Noise
The cable group Telewest said today that it was entering the last stages of restructuring and will be establishing a new holding company in the US. Telewest has filed documents with the US Securities and Exchange Commission (SEC) which will result in the creation of Telewest Global Inc in Delaware. Under the terms of a… Continue reading Telewest In Final Phase Of Restructuring
Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses.The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6% to… Continue reading Daily Mail & General Trust Upbeat On Improved Results
ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger.The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings. However, the merger planning has allowed costs to be cut by £43 million since the deal… Continue reading Granada And Carlton Reveal New Savings Target
The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim
Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports
