Digital marketing company, ValueClick, has poached DoubleClick’s director of account management, Vanessa Kent, to take up the role of corporate development director.The newly created position will see Kent work to develop a new account management process for ValueClick’s technology and media divisions. She will also oversee client relationships and will be responsible for presenting products… Continue reading ValueClick Appoints New Corporate Development Head
Thousands of radio listeners were deprived of BBC services this morning after a power cut caused a thirteen minute black out at Radio 4 and Radio Five Live.The power failure interrupted a Today programme interview with Culture Secretary, Tessa Jowell, who had to be moved to another studio as transmission was temporarily lost between 7.53am… Continue reading BBC Blackout Deprives Thousands Of Radio Listeners
A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. Looking ahead, agencies are expected to concentrate more on organic growth and less on acquisitions, not least because there is little room left for continued consolidation via major… Continue reading MediaTelINSIGHT: Agencies To Return To Slower Stable Growth
BARB is preparing to introduce a new reporting system capable of measuring the sponsorship of television programmes.Speaking at the Media Research Group conference yesterday, BARB’s research director, Tony Wearn, revealed the specification for the new tool is almost finalised and subject to approval, the tracking system should be ready to launch by the middle of… Continue reading BARB Prepares To Launch Sponsorship Tracking System
Emap Advertising has today announced that its magazine sales director, Theresa Coligan, is leaving the company to pursue personal interests.In the short term, Dave King, managing director of Emap Advertising, will assume day to day responsibility for the magazine advertising business.King said: “Theresa has added great value to our business and will be missed. But… Continue reading Emap Advertising Loses Magazine Sales Director
Granada Enterprises has secured One.Tel to sponsor ITV1’s coverage of this year’s British Comedy Awards.The deal will see the telecomms company become the main broadcast sponsor of the award ceremony on ITV1, as well as two shows on ITV2 entitled Countdown To The British Comedy Awards and The Fun Goes On.The deal was negotiated by… Continue reading Granada Secures One.Tel For ITV Comedy Sponsorship
Television advertising delivers more powerful sales benefits than any other medium, according to new research from the Sales Effects Project.The research, commissioned by a variety of groups including BSkyB, IDS, Flextech, UKTV and Viacom Brand Solutions, examined media expenditure and actual purchasing data over two consecutive years in order to identify the impact of advertising… Continue reading TV Advertising Comes Out Top In Terms Of Sales Uplift
Channel 4 has today confirmed the appointment of Andrew Newman as its new head of entertainment.Newman will replace Danielle Lux, who recently stepped down following a change in the broadcaster’s entertainment commissioning structure (see Channel 4 Loses Head Of Entertainment Following Shake-Up).Newman, who recently left Channel Five, will rejoin Channel 4 at the start of… Continue reading Newman To Head Up Channel 4 Entertainment
US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research.Also On MediaTelINSIGHT Today….Telewest In Final Phase Of RestructuringThe cable group Telewest said today that it was entering the last stages of restructuring and… Continue reading MediaTelINSIGHT: US Adspend Continues To Grow, Says Nielsen
Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses. The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6%… Continue reading DMGT Upbeat On Improved Results
