Emap has appointed James Mallinson as its first ever cross-media director with responsibility for developing the FHM brand across a range of platforms.The role has been created in response to the increasing demand for cross-media campaigns and for brand-focussed solutions for FHM. It will see Mallinson, previously FHM advertisement manager, work exclusively on all areas… Continue reading Emap Appoints First Ever FHM Cross-Media Director
Reed Elsevier said today that it was on track to deliver on its target of double-digit earnings growth but the company is bracing itself for a slowdown in 2004.Profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science &… Continue reading Reed Cautious On 2004 Prospects
The Federal Communications Commission is set to approve News Corporation’s takeover of DirecTV with conditions to prevent it exploiting its market position. In April, Rupert Murdoch’s company agreed to pay General Motors $6.6 billion for a 34% stake in Hughes Electronics, which owns DirecTV (see Murdoch Seals Acquisition Of DirecTV). Concerns were raised that control… Continue reading Murdoch Awaits Go Ahead On DirecTV Deal
More than 75 million person to person text messages were sent on the day of the Rugby World Cup final last month, as sports fans celebrated England’s historic victory over Australia, according to the latest figures.The Mobile Data Association claims that the importance of text messaging was reaffirmed by excitement of the match, which saw… Continue reading Rugby World Cup Final Prompts Text Message Frenzy
Reed Elsevier said today that it was on track to deliver on its target of double-digit earnings growth but the company is bracing itself for a slowdown in 2004. Profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 (see Reed On Target As Profits Rise In H1) and its market… Continue reading Reed Cautious On 2004 Prospects
Interactive Market Systems has announced that Terry Sullivan is to retire as managing director of the research and media analysis firm after more than 34 years in the business.Sullivan will leave the company at the end of February 2004 to be replaced by former chief operating officer and current joint managing director, Paul Baynton, who… Continue reading IMS Announces Sullivan To Retire Early Next Year
There were further signs of an upturn in the advertising market during November as industry bodies reported increased revenues and media bosses pronounced themselves content with the pace of growth. 2003 has been a mixed year but it is ending on a high note and indications for the next twelve months are broadly positive. Jerry… Continue reading INSIGHTanalysis: Media Healthcheck – November 2003
MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created target ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers
The increasing popularity of Freeview amongst up-market viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline.The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large numbers… Continue reading Freeview Tempts Up-Market Viewers From Terrestrial
SMG Television chief executive, Donald Emslie, has called on the Government to reduce the £300 million a year that ITV currently pays for its analogue television licence.Speaking at the annual TV From The Nations And Regions Conference, Emslie, who is also chair of the ITV council, said: “The ITV system was only set up to… Continue reading SMG Television Boss Calls For End To ITV Super Tax
