More Industry News articles

Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times. In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be… Continue reading FT Troubles Fail To Deter Pearson

High dollar exposure weighed heavily on Pearson as the company revealed that the greenback’s decline (it is currently trading at 11 year lows against sterling) would reduce its share price by 2p. The stock was seen down 1.44%.Elsewhere, BSkyB was seen in focus after the European Commission announced that it had reached a provisional agreement… Continue reading Sharewatch: Pearson Falls On Dollar Exposure

Capital Radio has appointed Dominic Barker as regional sales director with responsibility for managing client and agency sales in Newcastle, Glasgow and Manchester.Barker will be one of three regional sales directors and will take over from Liz Chapman, who has recently been covering for Deborah Meek. He will report directly to Capital’s commercial managing director,… Continue reading Capital Poaches Barker For Regional Sales Role

New research from JCDecaux Airport claims that the airport environment encourages a unique approach to retail which causes consumers to make impulse purchases of products they would not normally buy.The survey, carried out across BAA’s seven UK airports, revealed that airports play a key role in encouraging the purchase of luxury goods or designer brands.… Continue reading New Research Reveals Strength Of Airport Advertising

The Mobile Marketing Association has launched what it claims is the first definitive code of conduct to govern the rapidly expanding mobile marketing industry.The code will provide the industry with a solid guide to best practise, as well as explaining how to develop campaigns within the framework of current legislation. It will also incorporate existing… Continue reading MMA Unveils Code To Govern Mobile Marketing

Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times.In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be in… Continue reading Financial Times Troubles Fail To Deter Pearson

The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%.Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the first… Continue reading Figures Show Online Advertising Boom In 2003

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services.The latest figures released by the BBC show that the growth of digital television has been driven by the success of Freeview,… Continue reading Digital TV Now In More Than Half Of UK Households

GfK Media is to publish radio listening figures for the Christmas and New Year period for the first time as part of its National Broadcast Survey.The survey, which is backed by Kelvin MacKenzie’s Wireless Group, will cover the whole of the fourth quarter, but will look specifically at the three weeks from 15 December to… Continue reading GfK To Measure Radio Audiences Over Christmas Period

BSkyB’s long running monopoly over top-flight English football has been brought to an end by a new deal with the European Commission designed to bring live Premiership matches back to terrestrial channels.The agreement will allow broadcasters such as the BBC and ITV to bid for eight Saturday matches each season after European competition commissioner, Mario… Continue reading BSkyB Loses Premiership Monopoly In Football Shake-Up