More Industry News articles

Donald Emslie, chief executive of SMG Television, has called on the Government to reduce the annual £300 million fee that ITV currently pays for its analogue television licence. Speaking at the annual TV From The Nations And Regions Conference, Emslie, who is also chair of the ITV council, said: “The ITV system was only set… Continue reading SMG Television Boss Calls For End To ITV Super Tax

The youth market has long been the holy grail for advertisers seeking to target lucrative and impressionable consumers. This is particularly the case for technology marketers armed with the assumption that the youth market is dominated by early adopters, who are easily impressed by the latest products.However, new research from the ROAR consortium shows that… Continue reading Feature: Don’t Throw Youth At The Problem

The advertising industry has given a mixed reaction to Ofcom’s decision to lift the rules banning the joint selling of television airtime, as it looks likely that the move will trigger a further round of sales house consolidation. The announcement by the new super-regulator earlier this week clears the way for broadcasters such as Channel… Continue reading Ofcom’s Airtime Sales Ruling Receives Mixed Reaction

Carlton Screen Advertising has secured Sminoff as the first brand to use its recently launched IMAX cinema advertising package.The campaign, featuring a specially created 60-second execution, will initially run across three 60 foot-high IMAX screens in London, Manchester and Bradford, before launching across a further three screens next year.Carlton Screen Advertising claims the new package… Continue reading Carlton Secures Smirnoff For New IMAX Cinema Package

IPC’s flagship women’s lifestyle title Marie Claire has secured Vodafone Live to launch an extensive pan-European advertising campaign.The deal will include advertorials and a display campaign featuring the new Vodafone Sharp GX20 mobile phone with the January issue.The advertorial will be focused around the Gharani Strok spring and summer 2004 collection and will feature fashion… Continue reading Marie Claire Secures Vodafone For Pan European Push

A group of leading internet service providers and portals have joined forces in an attempt to make it easier for brands to launch pan-European advertising campaigns.Freeserve, Wanadoo, Web.de and Libero have launched a new advertising network across six countries – UK, France, Spain, Germany, The Netherlands and Italy, in response to the increasing demand for… Continue reading Internet Portals Launch Pan-European Advertising Network

Emap’s flagship rock magazine Kerrang! has appointed Flytxt to launch its first ever mobile marketing campaign.The campaign will centre around the Pandora’s panel section of the magazine and will invite readers to voice their opinions on various bands and issues. It also aims to encourage repeat sales, as readers will want to find out if… Continue reading Kerrang! Launches First Mobile Marketing Campaign

Major media advertising pacings in the US are looking fairly weak for the fourth quarter, although the outlook for 2004 is still positive, according to Merrill Lynch. The broker says that radio and television are both weak in Q4 and the Q1 2004 scatter market pricing is roughly flat compared to upfront prices. Newspaper revenues… Continue reading US Q4 Advertising Weak, But Broker Positive On 2004

Graham Duff, the new managing director of ITV Sales, has named Gary Digby, the Carlton Sales managing director, as his new right hand man, in a move the brings him close to completing his senior management line-up.It is understood that Digby saw off competition from his current boss at Carlton Sales, Steve Platt, and Granada… Continue reading Duff Names Carlton’s Digby As ITV Sales Director

The internet is rapidly gaining ground on more traditional media with European consumers now spending more time online than reading magazines, according to new research commissioned by the European Interactive Advertising Association. The study, carried out by Millward Brown, shows that the internet now accounts for an average 10% of media consumption in Europe, placing… Continue reading People Spend More Time Online Than Reading Magazines