ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research.Also On MediaTelINSIGHT Today….More Americans Relying On Mobiles, Says StudyAn increasing number of US consumers are abandoning their landlines in favour of… Continue reading MediaTelINSIGHT: Online Banking Winning New Fans
ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger (see ITV Cleared To Merge With Sales Houses Intact). The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings (see Carlton/Granada Move Closer To £2.6bn… Continue reading Granada And Carlton Reveal New Savings Target
ITV partners Carlton and Granada were seen in focus, up 1.95% and 0.64% respectively, ahead of today’s results.Granada today revealed that the merger of the two groups could generate cost savings of £100m, nearly double analysts estimates.Elsewhere the Wireless Group continued to climb, following a strong set of results earlier this week (see Positive Outlook… Continue reading Sharewatch: ITV Partners In Focus Ahead Of Results
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research. Internet banking is growing in popularity as consumers put aside security concerns and embrace the convenience and time saving advantages of… Continue reading Online Banking Winning New Fans
Jonny Wilkinson was not the only one celebrating England’s Rugby World Cup triumph. The tournament has been a huge success for ITV, its advertisers and the broadcast sponsor Travelex.England’s matches were seen by an average of 7 million viewers on ITV1 with an average share of over 57%, which compares with 4.4 million and a… Continue reading Advertisers Cash In On Rugby Triumph
An increasing number of US consumers are abandoning their landlines in favour of wireless options, according to tech research firm MetaFacts. Recent legislation allows homes to switch their landline number to wireless carriers and it is estimated that 3.5% of PC-using homes no longer have an installed line. This is up from 2.4% in 2002… Continue reading More Americans Relying On Mobiles, Says Study
Media planning and buying agency, Starcom Motive, is launching a massive outdoor ad campaign to promote Heinz soup across the UK.The campaign will include outdoor advertising on Adshel bus shelters, featuring 6 sheet posters which will incorporate dynamic image technology to make it appear that heat and steam is rising from the soup cup.Heinz is… Continue reading Starcom Launches Soup Cup Campaign For Heinz
ISBA has called for the Government-launched review of the BBC’s online services to go further in assessing the impact of the Corporation’s £111 million internet services on the commercial market.The wide-ranging review is currently being conducted by being former Trinity Mirror chief executive, Philip Graf, to examine how the BBC’s online services fit within its… Continue reading ISBA Urges Government To Go Further With BBC Online Review
ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger.The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings. However, the merger planning has allowed costs to be cut by £43 million since the deal… Continue reading Granada And Carlton Reveal New Savings Target
