Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses. The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6%… Continue reading DMGT Upbeat On Improved Results
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US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research.Also On MediaTelINSIGHT Today….Telewest In Final Phase Of RestructuringThe cable group Telewest said today that it was entering the last stages of restructuring and… Continue reading MediaTelINSIGHT: US Adspend Continues To Grow, Says Nielsen
The cable group Telewest said today that it was entering the last stages of restructuring and will be establishing a new holding company in the US. Telewest has filed documents with the US Securities and Exchange Commission (SEC) which will result in the creation of Telewest Global Inc in Delaware. Under the terms of a… Continue reading Telewest In Final Phase Of Restructuring
Media planning and buying agency, Starcom Motive, is launching a massive outdoor ad campaign to promote Heinz soup across the UK.The campaign will include outdoor advertising on Adshel bus shelters, featuring 6 sheet posters which will incorporate dynamic image technology to make it appear that heat and steam is rising from the soup cup.Heinz is… Continue reading Starcom Launches Soup Cup Campaign For Heinz
ISBA has called for the Government-launched review of the BBC’s online services to go further in assessing the impact of the Corporation’s £111 million internet services on the commercial market.The wide-ranging review is currently being conducted by being former Trinity Mirror chief executive, Philip Graf, to examine how the BBC’s online services fit within its… Continue reading ISBA Urges Government To Go Further With BBC Online Review
ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger.The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings. However, the merger planning has allowed costs to be cut by £43 million since the deal… Continue reading Granada And Carlton Reveal New Savings Target
The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim
Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research. Internet banking is growing in popularity as consumers put aside security concerns and embrace the convenience and time saving advantages of… Continue reading Online Banking Winning New Fans
Future Publishing’s flagship film magazine Total Film has unveiled a new look and increased editorial content in a bid to strengthen its position in the competitive UK film magazine market.As part of the revamp, Total Film is giving its logo a bold new look as well as increasing its pagination and launching a new supplement… Continue reading Total Film Unveils New Look
