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The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales. The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies.… Continue reading Advertising Industry Consulted On ITV Merger Remedy

Profits at Richard Desmond’s media group, which publishes the the Daily Express and Daily Star, fell by more than 50% last year, according to accounts filed at Companies House. It is reported that pre-tax profits at Desmond’s holding company, RCD1 slumped to £8.9 million in 2002 from £20.8 million the year before. Margins were affected… Continue reading Profits Down At Desmond’s Media Group

Global advertising group WPP was seen in focus yesterday, up 3.13% after reporting that quarterly revenues had broken through the £1 billion mark for the first time in the three months to September 2003 (see WPP Enjoys Healthy Third Quarter).Elsewhere, Carlton was seen up 2.63% after it was reported that a senior executive at the… Continue reading Sharewatch: WPP Rises On Positive Results

Terry Mansfield, the former managing director of The National Magazine Company, has announced his intention to step down as president and chief executive after 34 years at the publisher.Mansfield will bring an end to distinguished career at the end of this year, but will continue in a consultancy role for Hearst Corporation, looking at development… Continue reading Mansfield Steps Down From Natmags After 34 Years

Profits at Omnicom, the world’s largest advertising company, rose by 7% in the three months to the end of September, reflecting the general upturn in the global media economy.The US-based group, which owns the TBWA and BBDO agencies, said that third quarter profits came to $135.3 million, up from $126.1 million a year earlier.Group income… Continue reading Omnicom Revenues Rise At Home And Abroad

The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales.The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies. However,… Continue reading Advertising Industry Consulted On ITV Merger Remedy

The potentially dangerous impact of outdoor advertising has been highlighted by new research which suggests that some roadside billboards distract drivers and lead to traffic accidents.The study, which was undertaken by Glasgow based consultancy Human Factor Analysis, involved looking at available research, which specifically referred to driver distraction. It showed that the size, location and… Continue reading Research Claims Billboards Send Drivers To Distraction

The BBC has launched a new marketing campaign to promote its six recently launched digital television channels and help the Government reach its target of analogue switch off by the end of this decade.The new campaign, which goes live across television, radio and online properties, follows on from last year’s highly successful autumn and Easter… Continue reading BBC Drives Digital Channels With New Ad Campaign

Emap has secured a multi-platform advertising deal with Clear Channel Entertainment to promote Shania Twain’s forthcoming UK tour across its range of Magic branded media.The deal will include promotional activity across Magic TV, Magic North Network, Magic Digital and Magic online. Clear Channel will also be promoting the tour across Emap’s Hallam FM, Metro Radio… Continue reading Magic Secures Multi-Platform Deal With Clear Channel

Granada Enterprises has announced that Network Q is extending its sponsorship of ITV’s flagship quiz show Who Wants To Be A Millionaire, with the launch of a free game on the programme’s website.The online sponsorship will include homepage branding at www.millionairetv.com and a dedicated area to promote the benefits of purchasing used cars from Network… Continue reading Granada Secures Network Q For Extended Millionaire Deal