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ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV

Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format

Granada Enterprises has announced that Bennetts Insurance Services has extended its six-figure sponsorship of the bike strand on Men & Motors until the end of October next year.The deal was negated by Jamie Ball at Granada Enterprises and Alex Kisby at MediaVest Manchester. It includes exclusive broadcast sponsorship of all bike related programmes on the… Continue reading Granada Extends Six Figure Sponsorship Of Men & Motors

Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group,… Continue reading Hachette Filipacchi Launches Regional Sales Operation

ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading MediaTelINSIGHT: Market Forecasts For ITV

IPC claims to have achieved record advertising revenues for the current November issues of 25 Beautiful Homes and its spin-off title 25 Beautiful Kitchens.Both the home interest titles have produced their biggest ever issues containing their biggest ever volume of advertising at a time when competition in the home interest sector is particularly strong.The November… Continue reading IPC Claims Record Ad Revenues At Home Interest Titles

Carlton and Granada remained in the spotlight yesterday as analysts continued to revise their forecasts for the group after the Competition Commission cleared the way for their planned £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The stocks still saw heavy volumes and continued to rise, despite assertions that valuations had spiked… Continue reading Sharewatch: ITV Partners See Heavy Volumes

BT group has signed a joint marketing agreement with Freeview, the free-to-air digital television service, and has plans to enter the pay-per-view TV market, according to reports this week.The telecoms giant, which already has a similar deal with BSkyB, will be selling set-top boxes on the BT website. Regular Freeview receivers offering the 30+ free… Continue reading BT To Sell Freeview Digital TV Boxes In Joint Agreement

Aegis Group, the media communications and market research company, is to acquire international healthcare research business, ISIS Research, for an initial sum of £15.5 million. Aegis says that ISIS will become a key part of Synovate Healthcare, the group’s healthcare research division. The deal carries a deferred payment of up to £8.3 million over the… Continue reading Aegis Buys Healthcare Research Firm For £24m

Viacom Brand Solutions has secured Wrigley’s to promote its Orbit Ice White and Hubba Bubba brands across the Nickelodeon and Paramount Comedy channels in a sponsorship deal worth six-figures.The initiative will see Orbit Ice White sponsor the Paramount Brighton Comedy Festival throughout October and Hubba Bubba run a promotion on Nickelodeon targeting children home from… Continue reading Viacom Secures TV Sponsorship For Wrigley’s Gum Brands