The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising.A new year-long study from the Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they spend… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay
The number of mobile phones worldwide exceeded the number of fixed-line phones for the first time in 2002 and half of the world’s population will have access to a phone by 2005, according to the International Telecommunication Union (ITU).Also On MediaTel Insight Today…US B2B Adspend Down 3.6% In AugustUS business-to-business print advertising spend fell by… Continue reading MediaTelINSIGHT: Mobile Users Top Fixed-Line Users
The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising. A new year-long study from The Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay
US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August
The number of mobile phones worldwide exceeded the number of fixed-line phones for the first time in 2002 and half of the world’s population will have access to a phone by 2005, according to the International Telecommunication Union (ITU). Figures from eMarketer’s Wireless World report show that fixed lines increased by almost 60% between 1995… Continue reading Mobile Users Outnumber Fixed-Line Customers
Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today. WPP announced record third quarter revenues in excess of $1 billion and intimated that the second half of the year is looking… Continue reading INSIGHTanalysis: Sorrell’s Bath Taking Shape
Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association. The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30… Continue reading WAP Figures Top 30 Million Per Day In September
Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought
Global financial information group, Reuters, was seen in the spotlight yesterday, up 6.18% after posting a drop of 8% in third quarter revenues, which beat analysts expectations.ITV partners Carlton and Granada remained in focus after it was reported that Carlton’s director of strategy, Nick Markham, has been appointed to co-ordinate the broadcaster’s £4.5 billion integration… Continue reading Sharewatch: Reuters Rises Above Expectations
The popularity of rich media online advertising continues to grow as marketers adopt more creative ways of communicating with consumers, according to new research from DoubleClick.The latest Ad Serving report for the third quarter of 2003 reveals that rich media has grown even more rapidly than in previous periods, with an increase of over 15%… Continue reading DoubleClick Reveals Growth In Rich Media Ads
