Channel 4 has promoted Anmar Kawash to become the new managing director of the group’s commercial arm, 4 Ventures.Kawash will take over from Rob Woodward, who became Channel 4’s commercial director last year. He will take over operational responsibility for the 4 Ventures’ businesses reporting to Woodward. Previously Kawash was chief operating officer for 4… Continue reading Channel 4 Appoints New Managing Director Of 4 Ventures
Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study.Also On MediaTel Insight Today…Western Europe Plugs Into Home NetworksThe growth in broadband connections is helping to raise the profile of home networking in… Continue reading MediaTelINSIGHT: Network TV Fails To Deliver Proof Of ROI
Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study. Together with the backing of the Association of National Advertisers, Advertising Age commissioned a survey of top US marketers that was carried out… Continue reading Network TV Fails To Deliver Proof Of ROI, Says Study
The growth in broadband connections is helping to raise the profile of home networking in Western Europe as well as North America and Asia Pacific, according to a new report from In-Stat/MDR. The research group claims that the number of home networks in the region will rise from 2.8 million in 2002 to 4.5 million… Continue reading Western Europe Plugs Into Home Networks
Half of UK homes now have access to the internet and the rate of new connections is increasing, according to the latest figures from Oftel. There are now 12.5 million online households in the UK, with 750,000 new connections in the last three months. The popularity of high speed broadband technology has been a key… Continue reading Half Of UK Homes Are Now Online
Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory
The number of person to person text messages sent across the UK’s four GSM networks during September beat all previous records to reach 1.73 billion, according to the latest figures from the Mobile Data Association. The UK daily average for September stands at 58 million, which compares to 28 million in the same period the… Continue reading Text Messages Reach Record Levels In September
There is no prospect of a recovery in UK television advertising, at least in the short term, according to respected media consultant, John Billett. Speaking from the US where he is setting up an office to service “indigenous” clients, the chairman of media auditing firm Billetts said: “There isn’t going to be a renaissance in… Continue reading Billett Rules Out TV Ad Revival
Capital radio group was seen in focus yesterday, down 6.46% after the latest RAJAR figures for the third quarter of 2003 revealed a 13.9% year on year decline in weekly reach for its flagship 95.8 FM station in London (see RAJAR Results Q3 2003: Heart Challenges Capital For Top Spot).Meanwhile, ITV partners Carlton and Granada… Continue reading Sharewatch: Capital Falls Following RAJAR Results
Future Publishing has secured Wilkinson Sword to promote the launch of its new four blade razor on technology website T3.co.uk.The campaign will see Wilkinson completely take over the website with sponsorship bars, banner ads and logos. The two-week campaign will also include advertorials, a high profile competition, a reader poll and an opt-in email newsletter.Commenting… Continue reading Future Publishing Secures Wilkinson Sword For T3 Deal
