Free digital TV and radio service Freeview has celebrated its first year of sales by revealing that between 1.7 and 2.1 million households now receive the service.Since January this year sales of Freeview boxes have been running at an average of 100,000 boxes per month, making it among the fastest-growing consumer electronics product ever.The success… Continue reading Freeview Celebrates 1st Birthday With Record Sales
The Internet Advertising Bureau (IAB) has joined forces with the European Interactive Advertising Association (EIAA) to launch the first standardised European online ad formats.The new standard sizes are designed to increase the efficiency of planning and executing online ad campaigns across Europe.In order to encourage consistency and transparency the IAB and the EIAA have agreed… Continue reading IAB Unveils Standardised Ad Formats
Sexism is alive and kicking in the advertising industry according to new research which reveals that on average women are paid 32% less than their male counterparts.The research, produced by the salary comparison site PayFinder.com and based on input from nearly 100,000 users across the UK, will make grim reading for the industry.Advertising registered the… Continue reading Research Reveals Sexism Dictates Ad Salaries
Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash.This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million.Future is currently on an expansion… Continue reading Future Buys Second US Guitar Magazine Group
Outdoor advertising group, MegaPoster has unveiled a new outdoor banner site in London, completely wrapping the Cochrane Theatre and announced 02 as the site’s first sponsor.The banner will cover the area for the duration of the theatre’s refurbishment, which is scheduled to take around two years.The Megaposter is promoting O2’s ‘bolt on’ services and is… Continue reading MegaPoster Launches New London Ad Site
Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley.Also On MediaTel Insight Today…US Ad Market Looks A Little Brighter, Says Initiative ChiefConditions in the US advertising markets are starting to look ‘a little brighter’, according to… Continue reading MediaTelINSIGHT: Agencies Decoupled From Ad Revenue Cycle
IPC’s fortnightly teenage title Mizz has secured a marketing partnership with Simon and Schuster publishing, which will offer readers a free cover-mounted book.The free books, featured with November’s edition of the magazine, are written by American author Phyllis Reynolds Naylor and will follow the trials and tribulations of a young girl called Alice through her… Continue reading Mizz Secures S&S For Marketing Partnership
Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster. In a conference call with Merrill Lynch analysts, Gerster said that although the ‘tone’ of the ad market is improving, it remains uneven and there does not appear to be a swell in demand prior… Continue reading US Ad Market Looks A Little Brighter, Says Initiative Chief
Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley. In an industry overview report, the broker advises investors that agencies have become decoupled from the advertising revenue cycle. This is a result of changes in the… Continue reading Agencies Decoupled From Ad Revenue Cycle, Says Morgan Stanley
The mobile games market will be worth â‚Ź1.65 billion in 2006, up from just â‚Ź0.46 billion in 2003, according to a new study from the Wireless World Forum (W2F). The forecast is at the conservative end of the range of recent figures from other groups, which have predicted revenues as high as â‚Ź38.1 billion over… Continue reading W2F Produces Conservative Mobile Gaming Forecasts
