Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider.Also On MediaTel Insight Today…Newspapers Respond To Changing Advertiser DemandsThe global… Continue reading MediaTelINSIGHT: Inserts Top Ad Effectiveness Poll
IPC Ignite’s flagship men’s title Loaded is to issue a special Christmas edition with a free cover-mounted calendar.The Fantasy Island calendar, featuring models from around the world, will be included with December’s edition of the magazine.The calendar is being supported by a nationwide washroom media campaign consisting of posters in men’s toilets and bars. The… Continue reading Loaded Unveils Calendar Issue
It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV
Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3
United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million. The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US. Publications changing hands include Oncology… Continue reading UBM Purchases Specialist Medical Publishers
Vivendi Universal, the France-based media and entertainment group, moved into the black in its third quarter, for the first time in two years. Net profits at the company came in at €131 million, up from a loss of €1.2 billion in Q3 2002. Vivendi said that the performance of its various media business units has… Continue reading Vivendi Universal Is Back In Black
Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash. This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million (see Future Network Profits… Continue reading Future Buys Second US Guitar Magazine Group
The Trade Union Congress (TUC) has called on shareholders to vote against the election of James Murdoch as a non-executive director of satellite broadcaster BSkyB. The TUC says that James Murdoch cannot be seen to be a sufficiently independent director of a company of which his father, Rupert Murdoch, is chairman. The move is the… Continue reading Murdoch Faces Pressure From TUC Over Son’s Appointment
DMGT was seen buoyed by positive market sentiment, up 1.48% as positive economic data encouraged traders.Elsewhere outdoor advertising group, JCDecaux, reported a 2.7% fall in the third quarter profits, as conditions in Europe remained weak. However, the company is seeing some signs of an advertising recovery in the US. This is in line with first… Continue reading DMGT Rises On Positive Sentiment
The Trade Union Congress (TUC) has called on shareholders to vote against the election of James Murdoch as a non-executive director of BSkyB.The TUC has claimed that Mr Murdoch cannot be seen to be a sufficiently independent director of a company of which his father, Rupert Murdoch, is chairman.The move is the latest in a… Continue reading BSkyB Faces Pressure From The TUC
