More Industry News articles

New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market. This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s… Continue reading New Research Urges Marketers To Target Grey Pound

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands

Week on week analysis of the media sector revealed a strong performance from global advertising group WPP, whose third quarter results beat analysts’ expectations (see WPP Enjoys Healthy Third Quarter) The stock was seen up 3.98% week on week.Elsewhere Carlton was seen up 4.85% following news a senior executive from the group has been appointed… Continue reading Sharewatch: WPP Rises On Strong Results

Channel Five achieved its highest ever viewing share this October, according to unofficial overnight statistics from BARB.The figures show that across the month, the channel attracted an average of 6.9% of all viewing, beating its previous best of 6.7% last February.The channel also attracted a greater proportion of the lucrative 16 to 34 year old… Continue reading Five Achieves Highest Viewing Share In History

Viacom Brand Solutions has launched its first online multinational ad deal for Lego which will run across Nickelodeon’s websites.The deal represents the first time VBS in the UK has done a multinational commercial deal on behalf of Nickelodeon sites in other countries.As part of the deal, VBS will create a micro site promoting Lego Sport’s… Continue reading VBS Launches First Multinational Online Ad Deal

TalkSPORT has secured Vauxhall Vans for a £750,000 sponsorship of the station’s Premiership football coverage in the afternoons.This campaign will see Vauxhall sponsor in the station’s Football First and, for the London area only, commentaries of Chelsea, Spurs and Fulham games.Vauxhall Vans, which will be promoting the Vauxhall Vivaro throughout the football season, will also… Continue reading TalkSPORT Secures Vauxhall For Sponsorship Deal

United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million.The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US.Publications changing hands include Oncology and Oncology… Continue reading UBM Purchases Specialist Medical Publishers

New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market.This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s will… Continue reading New Research Urges Marketers To Target Grey Pound

Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV.According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week.It is understood the groups have been looking to recruit a new chairman from outside ITV. Sir Brian Pittman,… Continue reading Kingsmill Touted For Top Job At Merged ITV