Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration… Continue reading Mega Profile Takes Over St Paul’s With Giant Banner
Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
The ASA has cleared EasyJet for using an image of Major Charles Ingram, the convicted Who Wants To Be A Millionaire? cheat, in an advertising campaign to promote its low cost flights.The major and his wife complained to the Advertising Standards Authority after the budget airline featured the couple in a nationwide press campaign without… Continue reading EasyJet Cleared Over Millionaire Cheat Ads
Carlton and Granada were seen in focus yesterday, up 12.95% and 8.95% respectively after the Competition Commission cleared the way for their planned their £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The news was greeted with optimism in the city and Morgan Stanley has increased its price target on Carlton to… Continue reading Sharewatch: Carlton And Granada Surge On Merger Decision
Carlton and Granada saw stocks rise today as the city welcomed news that the ITV partners could go ahead with their planned £4 billion merger without divesting their sales houses. Lorna Tilbian, analyst at Numis Securities, said: “The merger is the best possible outcome and allows ITV to better compete with a strong BBC and… Continue reading Carlton And Granada See Shares Rise As City Backs Merger
Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge (see ITV Cleared To Merge With Sales Houses Intact). With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from… Continue reading INSIGHTanalysis: What Next For One ITV?
The investigation into the proposed merger between Carlton and Granada was led by the competition authorities, who invited the ITC and Ofcom to contribute their views as part of that enquiry.The competition authorities then considered the regulators’ views – as well as the views of other organisations – before making their recommendations to the Secretary… Continue reading ITC And Ofcom Joint Briefing – ITV Merger Announcement
The Government has finally cleared the way for the £4 billion merger of Carlton and Granada, in a move that will see the creation of a unified ITV capable of competing more effectively with the BBC and BSkyB. Trade and industry secretary, Patricia Hewitt, has decided not to force the ITV partners to sell off… Continue reading ITV Cleared To Merge With Sales Houses Intact
