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Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%, whilst average share of viewing is down just 0.7% points over the same period. BARB data from MediaTel.co.uk show that the turnaround in impacts for the adult audience began at… Continue reading INSIGHTanalysis: ITV Arrests Audience Decline, But For How Long?

Some of BSkyB’s largest institutional shareholders have warned the satellite broadcaster that they will not accept the unchallenged appointment of James Murdoch as chief executive. Reports suggest that ten of BSkyB’s biggest shareholders have urged its board of senior independent directors to ensure an ‘impartial’ succession to Tony Ball, who is stepping down after four… Continue reading BSkyB Shareholders Express Concern Over Ball Successor

BSkyB has today confirmed that Tony Ball is to step down as chief executive after four years at the helm of the satellite broadcaster.Ball will continue in his current position until a successor is appointed, but he is expected to leave well before his current contract expires at the end of May next year. He… Continue reading BSkyB Confirms Ball To Step Down As Chief Executive

At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards. Ever since it was introduced as a concept, advertisers have lived in fear of PVR technology,… Continue reading PVRs Threaten 30-Second Ads, Says Yankee Group

ZenithOptimedia has promoted Sarah Farrand to head up its consumer insight centre, with responsibility for delivering greater value within the communications planning process.The consumer insight division will focus on the development of consumer related projects for clients including segmentation and data fusion, as well as the creation of bespoke research initiatives. It is part of… Continue reading ZenithOptimedia Appoints New Head Of Consumer Insight

Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%; share of viewing is down just 0.7% points over the same period.Also On MediaTel Insight Today…PVRs Threaten 30-Second Ads, Says Yankee GroupAt present, penetration of personal video recorders (PVR) is… Continue reading MediaTelINSIGHT: ITV Arrests Audience Decline, But For How Long?

Daily Mail & General Trust, publisher of the Daily Mail newspaper, was seen under pressure yesterday, down 1.26%, after revealing its advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division (see Daily Mail Sees Ongoing Weakness In National Advertising).Elsewhere, ITV partners Carlton and… Continue reading Sharewatch: Daily Mail Falls As Weak Advertising Hits

Football highlights are one of the many features being heavily promoted by UK mobile operators but will the reality match the hype? Simon Ward of MediaTelINSIGHT argues that there’s no substitute for live action and consumers are yet to be convinced that mobile sports coverage is anything more than a fad.You would be hard pressed… Continue reading NewsLine Column: Big Games On The Small Screen

Rupert Murdoch could step aside as chairman of BSkyB in an attempt to calm shareholder unease over plans to appoint his son chief executive of the satellite television company. Shareholders have expressed concern over proposals to put 31 year-old James Murdoch, the current head of Asia’s Star TV satellite network, in charge of BSkyB after… Continue reading Murdoch Could Step Down As BSkyB Chairman

Daily Mail & General Trust, publisher of the Daily Mail newspaper, today said that its most advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division. Associated has seen ongoing weakness in the national display advertising market, as well as in the London classified… Continue reading Daily Mail Sees Ongoing Weakness In National Advertising