Analogue switch-off, the impact of personal video recorders and the increasingly complex task of audience measurement are just some of the issues due for debate at this year’s European Television Symposium, which will take place in Prague next month. The two day event entitled ‘The Race To Analogue Switch Off’ will focus on the growth… Continue reading Television Conference To Tackle Analogue Switch-Off
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News that Chris Tarrant is to leave Capital Radio does not seem to have had an undue effect on the station’s stock with City fears calmed by the prospective arrival of Johnny Vaughan to present the 95.8 FM breakfast show (see Capital Confirms Tarrant Is To Leave Breakfast Show). Tarrant has been regarded as a… Continue reading Capital Holds Up Despite DJ Departure
Capital Radio was seen under pressure yesterday, down 5.03% after breakfast DJ, Chris Tarrant, confirmed he is to leave the station next summer. The news weighed heavily on the stock, despite the fact that Capital has lined up popular presenter Johnny Vaughan as a replacement (see Capital Confirms Tarrant Is To Leave Breakfast Show).Elsewhere, WPP… Continue reading Sharewatch: Capital Falls After Tarrant’s Departure
BSkyB has announced that it has hit its target of seven million pay-TV subscribers three months earlier than foreseen.On the fifth anniversary of the Sky Digital service, Rupert Murdoch’s satellite broadcaster said that as of September 30 it has 7,015,000 subscribers in the UK and Ireland. This is regarded as a significant accomplishment given that… Continue reading BSkyB Reaches Subscriber Target Ahead Of Schedule
A new survey from SMS marketing specialist Txt4 has revealed that nearly 30% of respondents to SMS marketing messages are consumers in their 40s and 50s.According to the survey, which was run through Experian’s electoral role analytical software, the average age of consumers responding to text message marketing was 32, quashing the oft-held belief that… Continue reading Mobile Marketing Scores With Older Consumers
The outlook is improving for the majority of communications agencies which are now more optimistic about the business climate than they were three months ago, according to new research published today. The first Agency Barometer survey from the recently established Communications Agencies Federation shows that almost a third of agencies reported that communications budgets committed… Continue reading Outlook Improves For Communications Agencies
The percentage of homes receiving any kind of multichannel TV – analogue or digital – rose from 48.6% to 49.8% quarter on quarter, in the three months to 30 June 2003.Digital television (DTV) is also very close to the 50% penetration mark, now reaching 45.5% of the country’s homes, up from 43.9% in the first… Continue reading ITC Cable Statistics Q2 2003
The number of children using the internet in the UK has increased by almost 60% over the last twelve months to almost 5 million, according to the latest research from Nielsen//NetRatings. The study shows that Britain has more under eighteens using the internet than any other European country, suggesting that brands wishing to target the… Continue reading Internet Usage Soars Amongst UK Under-18s
The outlook is improving for the majority of communications agencies which are now more optimistic about the business climate than they were three months ago, according to new research published today.The first Agency Barometer survey from the recently established Communications Agencies Federation shows that almost a third of agencies reported that communications budgets committed by… Continue reading Outlook Improves For Communications Agencies
Camera phones outsold standard digital cameras for the first time in the opening half of 2003 and the holiday season should see a ramp-up in demand for these devices, according to Strategy Analytics. The research firm claims that global sales of mobile phones with embedded cameras climbed to 25 million units in the first six… Continue reading Camera Phones Outselling Digital Cameras
