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ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada. Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with… Continue reading ITV Rivals Pushed Towards Sales House Consolidation

Carlton and Granada remained in the spotlight yesterday as analysts continued to revise their forecasts for the group after the Competition Commission cleared the way for their planned £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The stocks still saw heavy volumes and continued to rise, despite assertions that valuations had spiked… Continue reading Sharewatch: ITV Partners See Heavy Volumes

BT group has signed a joint marketing agreement with Freeview, the free-to-air digital television service, and has plans to enter the pay-per-view TV market, according to reports this week.The telecoms giant, which already has a similar deal with BSkyB, will be selling set-top boxes on the BT website. Regular Freeview receivers offering the 30+ free… Continue reading BT To Sell Freeview Digital TV Boxes In Joint Agreement

Channel 4’s head of entertainment, John McHugh, has become the latest senior executive to leave the station before Kevin Lygo takes up his position as director of television next month.McHugh’s departure comes just weeks after head of Channel 4’s entertainment group and controller of E4, Danielle Lux, stepped down following a change in the broadcaster’s… Continue reading McHugh Departs Channel 4 Ahead Of Lygo’s Arrival

ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada.Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with a… Continue reading ITV Rivals Pushed Towards Sales House Consolidation

Maiden Outdoor has launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line.In the first floor media campaign of its kind, the outdoor contractor has joined forces with TBWA and Eurostar to produce a 103 metre long vinyl strip that will run across the concourse… Continue reading Maiden Uses Ambient To Promote Eurostar At Waterloo

Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format

Granada Enterprises has announced that Bennetts Insurance Services has extended its six-figure sponsorship of the bike strand on Men & Motors until the end of October next year.The deal was negated by Jamie Ball at Granada Enterprises and Alex Kisby at MediaVest Manchester. It includes exclusive broadcast sponsorship of all bike related programmes on the… Continue reading Granada Extends Six Figure Sponsorship Of Men & Motors

Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group,… Continue reading Hachette Filipacchi Launches Regional Sales Operation

ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading MediaTelINSIGHT: Market Forecasts For ITV