The Financial Times has appointed former financial sales manager, James Burton, to the position of head of global advertising sales, as part of the ongoing shake-up of its commercial operation.The new role will see Burton undertake responsibility for worldwide classified ad sales, both for the newspaper and FT.com. He will work closely with the FT’s… Continue reading Financial Times Appoints Head Of Global Ad Sales
Freeserve is launching the industry’s first free package advice line with the backing of a multimillion pound marketing campaign.The UK’s largest internet service provider will unveil an extensive television, radio and press campaign later this month to raise awareness of the advice line, which will help consumers chose the right internet package to suit their… Continue reading Freeserve Backs New Advice Line With Major Ad Campaign
Global cinema admissions will fall by 3.8% in 2003 to 8.46 billion, according to a new report from Informa Media Group. This follows a strong year in 2002, after declines in 1998, 1999 and 2000.Also On MediaTel Insight Today…Heavyweight Advertisers Turn To Online, Finds NielsenSome of the biggest-spending advertising brands are starting to move their… Continue reading MediaTelINSIGHT: Global Cinema Admissions To Fall In 2003
Clear Channel has launched the UK’s first live musical billboard to raise awareness of the Royal Scottish National Orchestra’s drive to promote classical music to a younger audience.The 64-sheet billboard is currently erected in Glasgow and features a violinist, a cellist and a horn player performing on a platform in front of a poster showing… Continue reading Clear Channel Launches UK’s First Live Musical Billboard
Advertising in Britain’s national newspapers appears to be showing tentative signs of recovery, with the sector’s number of monthly advertising pages showing a nominal 1.4% year on year increase during the twelve months to August 2003.The weaker than expected business conditions and the war in Iraq continue to weigh heavily on the market, but the… Continue reading Feature: Fortunes Improve For Newspaper Advertising
GWR’s sales house Opus has secured a £2 million deal to promote the Carphone Warehouse on Classic FM, in its biggest sponsorship agreement to date.The six-month deal represents the first time a sponsorship and promotion has run simultaneously across Classic FM’s radio, television, online and magazine platforms.The airtime activity will see the Carphone Warehouse sponsor… Continue reading Opus Secures Biggest Ever Ad Deal For Classic FM
BSkyB is launching a global search to find a new chief executive, amid fierce speculation that Rupert Murdoch intends to install his youngest son in the position. The satellite broadcaster’s nomination committee is understood to have called in head-hunters to draw up a list of potential candidates to replace Tony Ball, who announced on Tuesday… Continue reading BSkyB To Launch Global Search For New Chief Executive
BSkyB is launching a global search to find a new chief executive, amid fierce speculation that Rupert Murdoch intends to install his youngest son in the position.The satellite broadcaster’s nomination committee is understood to have called in head-hunters to draw up a list of potential candidates to replace Tony Ball, who announced on Tuesday that… Continue reading BSkyB To Launch Global Search For New Chief Executive
Maiden Group, the UK outdoor advertising contractor, says it has seen first half revenue growth above company expectations, despite continued challenging economic and advertising conditions. Its first half results today showed a pre-tax loss of £1.9 million, down from the loss of £2.3 million in H1 2002, whilst group turnover rose by 6% to a… Continue reading Maiden Sees Better Visibility In Outdoor Sector
Outdoor advertising group Mega Profile is launching a campaign to promote Bosch power tools across its portfolio of giant banner sites.The campaign, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. It will feature the strapline: “Beaten By Nothing”.Giant… Continue reading Mega Profile Secures Bosch For Giant Banner Campaign
