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Almost 1.7 billion person to person text messages were sent across the UK’s four GSM networks during August, according to the latest figures from the Mobile Data Association (MDA). The recent heatwave did little to prevent mobile phone users from turning to text and an average of 55 million SMS messages were sent each day… Continue reading Text Messaging Craze Hots Up During August

GWR’s sales house Opus has secured a £2 million deal to promote the Carphone Warehouse on Classic FM, in its biggest sponsorship agreement to date.The six-month deal represents the first time a sponsorship and promotion has run simultaneously across Classic FM’s radio, television, online and magazine platforms.The airtime activity will see the Carphone Warehouse sponsor… Continue reading Opus Secures Biggest Ever Ad Deal For Classic FM

Emap was seen in the spotlight, down 4.26%, following a mixed trading statement yesterday. The group is forecasting a 3% increase in revenues when first-half results are issued in November but claims that it is premature to suggest that market conditions are improving.BSkyB remained in the spotlight, recovering by 2.82% on positive comments, following news… Continue reading Sharewatch: Emap Falls On Negative Comments

Emap is forecasting a 3% increase in revenues when first-half results are issued in November but claims that it is premature to suggest that market conditions are improving.In a trading statement today, the cross-media group said that there had been revenue growth across all four of its divisions with Emap Consumer Media making the most… Continue reading Emap Circumspect In Spite Of H1 Revenue Gains

Some of BSkyB’s largest institutional shareholders have warned the satellite broadcaster that they will not accept the unchallenged appointment of James Murdoch as chief executive.Reports suggest that ten of BSkyB’s biggest shareholders have urged its board of senior independent directors to ensure an ‘impartial’ succession to Tony Ball, who is stepping down after four years… Continue reading BSkyB Warned By Shareholders Over Ball Replacement

Emap has unveiled a £1.8 million advertising campaign to promote Kiss 100 its core 15 to 24 year-old youth audience.The ‘live sexy’ campaign, which was developed by Naked, will include outdoor advertising, editorially generated content in Metro newspapers and a high-profile promotional event at a flagship store in central London.The ads will encourage consumers to… Continue reading Emap Rolls Out Live Sexy Campaign To Promote Kiss

The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch. The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in… Continue reading UK Ad Revenue Forecasts From Merrill Lynch

Hachette Filipacchi’s flagship teenage title, Sugar, is launching a special November issue with four separate front covers featuring different members of the boy band Blue.The special issue will be covermounted with a ‘destiny kit’, which includes a 52-page destiny book and a pack of fortune cards. The magazine will also come with a free bottle… Continue reading Sugar Launches Blue Issue With Four Special Covers

Global revenues from consumer online subscription video streaming services will rise from $991 million during 2003 to more than $4.5 billion in 2007, according to a new report from In-Stat/MDR. The market research firm expects that Asia will be the largest market in 2007, valued at around $1.2 billion, while solid growth will also occur… Continue reading Video Streaming Services To Flourish, Says Report

Granada Enterprises has secured Britvic’s J2O adult fruit juice drink as the first ever sponsor of The Frank Skinner Show, in a deal estimated to be worth around £1.5 million.The sponsorship is designed to raise awareness of the brand amongst the core 25 to 35-year-old market and is intended to build on its recent relationship… Continue reading Granada Gets Fruity With J2O Frank Skinner Sponsorship