Times Newspapers is to part company with its group advertising director, John Trickett, who is stepping down at the end of this month after five years in the job.News of Trickett’s departure comes just weeks after a review of the group’s senior management structure and the appointment of Mike Gordon to the newly created position… Continue reading Times Parts Ways With Advertising Head After Shake-Up
You don’t need to have entered the MediaTel Group Sports Quiz yet to win a sought-after digital radio now – courtesy of Opus.Send an email to [email protected] to tell us:How many goals will be scored in this weekend’s Premiership games?(Sat Oct 18 and Sun Oct 19) – all completed games apply. See fixtures below.Include your… Continue reading MediaTel Group Sports Quiz – Bonus Question
Granada Enterprises has secured distance learning provider Computeach to sponsor a range of sports programming on the ITV News Channel.The deal will see Computeach break bumpers run during the ITV News Network sports reports on Friday and Saturday nights. Branding will also appear on the channel’s Football Extra programme and on the half-hour sports bulletins… Continue reading Granada Secures Sponsor For ITV News Channel
Virgin Radio has secured Nescafé Original as the new sponsor of its flagship Pete and Geoff Breakfast Show from November this year.The twelve-month deal is intended to position Nescafé as an essential part of the morning routine. It marks the return of one of Virgin Radio’s oldest commercial partners, which first advertised on the station… Continue reading Virgin Radio Wakes Up Listeners With Nescafé Original
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year.Also On MediaTel Insight Today…Crucial Year Ahead For Wi-Fi… Continue reading MediaTelINSIGHT: Prospects Remain Good For US Ad Market
IPC Advertising has promoted Deborah Sinclair to the newly created position of national advertisement manager of its insert sales operation.Sinclair will continue to work closely with IPC Innovator’s regional team and their agencies, but her remit has been significantly expanded to include the existing national client base, as well as developing new client relationships.The move… Continue reading IPC Innovator Appoints National Advertising Manager
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market
The jury is out on whether public access wi-fi is a potential moneyspinner or a lame duck technology. Things should clarify in 2004 as the infrastructure develops and market consolidation continues. Wi-fi hardware shipments increased by almost 50% in the three months to June, evidence that WLAN solutions are finding favour in the marketplace (see… Continue reading Crucial Year Ahead For Wi-Fi Services
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service. The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards… Continue reading BSkyB Goes All Out To Promote Sky Plus
US online retail will hit $88.1 billion by 2005, whilst total US business-to-consumer (B2C) ecommerce revenues will hit $133.3 billion by this time, according to a new report from eMarketer. The report predicts that by 2005, 66.7% of the population aged 14-plus will be online and 78.0% of these will be using the web for… Continue reading US Ecommerce Forecasts From eMarketer
