The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers.Also On MediaTel Insight Today…Wireless To Rule The Roost But Fixed Lines Have A FutureRevenues from mobile phones in Europe will soon overtake those of the total fixed line… Continue reading MediaTelINSIGHT: Top Agencies To Enjoy Recovery
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties. Delivering last nightÂ’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down. Speaking at News Corp’s AGM in Adelaide this week, Murdoch said that the group was “very confident” of meeting its earnings targets given the encouraging outlook. “All the signs… Continue reading Murdoch Spurred On By Improving Economy
Despite rising revenues, the New York Times Company has reported a 15% drop in third quarter earnings. The US publisher cited an increase in the cost of newsprint and health care as being primarily responsible for the decline. Advertising revenue rose by 4.9% in September but this could not compensate for falls in July and… Continue reading New York Times Reports Earnings Slump
Two of the leading newspaper publishers in the US have reported a rise in profits for the third quarter as signs abound of a recovery in the advertising market. Gannett, which owns USA Today and several hundred regional titles, said that profits were up 5% to $279 million in the three months to the end… Continue reading Gannett & Dow Jones Prosper In Q3
Satellite television group BSkyB was seen in focus yesterday, down 1.79% as investors considered reports that the broadcaster is to consider up to five external candidates to replace Tony Ball as chief executive.The management re-shuffle has been eyed with suspicion by many investors, who claim that the company’s chairman, Rupert Murdoch, ousted Ball to make… Continue reading Sharewatch: BSkyB Falters Amid Race To Find New Chief
RAJAR is to invest a further £500,000 in testing the latest electronic audience meters following its decision earlier this year to stick to the current diary system of measurement.The second stage of tests into the latest electronic audiometers developed by Arbitron and Radiocontrol will begin in July next year, as soon as the new generation… Continue reading RAJAR To Invest In Further Electronic Measurement Trials
Satellite television group BSkyB was seen in focus yesterday, down 1.79% as investors considered reports that the broadcaster is to consider up to five external candidates to replace Tony Ball as chief executive.The management re-shuffle has been eyed with suspicion by many investors, who claim that the company’s chairman, Rupert Murdoch, ousted Ball to make… Continue reading Sharewatch: BSkyB Falters Amid Race To Find New Chief
BBC Magazines is to to build on the success of its Top Gear Turbo title with the launch of another special issue targeting 10 to 14 year old boys with an interest in cars.The one-off issue will hit the news-stands today with a cover price of £1.95. It will include a range of news, features… Continue reading BBC Magazines Extends Top Gear Brand With Special Issue
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service.The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards the… Continue reading BSkyB Launches £20 Million Campaign To Promote Sky Plus
