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The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week. The Lehman Media… Continue reading WPP To Prosper From Advertising Resurgence

Outdoor advertising group Mega Profile is launching a campaign to promote Bosch power tools across its portfolio of giant banner sites.The campaign, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. It will feature the strapline: “Beaten By Nothing”.Giant… Continue reading Mega Profile Secures Bosch For Giant Banner Campaign

The use of dial-up by European businesses is set to fall as they increasingly turn to high-speed, broadband platforms for their internet connection, according to a new report from IDC. IDC says that the number of business broadband connections in Western Europe Â- 2.8 million at the end of 2002 Â- will grow by 34%… Continue reading European Businesses Turn To Broadband

The Independent has revealed that the planned tabloid edition of its daily newspaper will launch to commuters in the London metropolitan area next Tuesday.NewsLine can reveal that the new downsized format will sell alongside the existing broadsheet edition and will carry identical content and advertising in an attempt to target consumers looking for an upmarket… Continue reading Independent Reveals Details Of Tabloid Launch

US technology publishing advertising page volumes declined by 12.4% during August, according to the latest trading figures from United Business Media (UBM). This is less weak than July’s figures, when page volumes dropped by 16.5% (see US Hi-Tech Publishing Ad Volumes Fall 17% In July). During August, UBM’s CMP Media division saw a drop of… Continue reading US Technology Publishing Ad Pages Drop 12% In August

Almost 1.7 billion person to person text messages were sent across the UK’s four GSM networks during August, according to the latest figures from the Mobile Data Association (MDA).The recent heatwave did little to prevent mobile phone users from turning to text and an average of 55 million SMS messages were sent each day during… Continue reading Text Messaging Craze Hots Up During August

Almost 1.7 billion person to person text messages were sent across the UK’s four GSM networks during August, according to the latest figures from the Mobile Data Association (MDA). The recent heatwave did little to prevent mobile phone users from turning to text and an average of 55 million SMS messages were sent each day… Continue reading Text Messaging Craze Hots Up During August

Capital Radio is expecting a 4% fall in like for like airtime advertising revenues for the year ending 30 October, despite a gradually improving environment. Meanwhile, rival radio company, GWR Group, says its Local Radio Group is trading strongly, whilst Classic FM revenues remain volatile.Capital’s airtime revenues were down by 6% in the quarter to… Continue reading UK Radio Groups See Slight Upturn In Uncertain Market

The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week.Also On MediaTel Insight… Continue reading MediaTelINSIGHT:WPP To Prosper From Ad Resurgence

Metro International has teamed up with British Airways to launch a campaign to promote London as a tourist destination across its free-sheet newspapers in five major European cities.A special four-page supplement will run in Metro editions in Stockholm, Paris, Milan, Prague and Lyon to promote British Airways’ flights to London. The special editions will include… Continue reading Metro International Teams With BA To Promote London