Travel and leisure site lastminute.com is launching a new multi-platform ad campaign which aims to “take ownership” of the weekend and promote a work life balance.The new ads, which were developed by recently appointed roster agency, Quiet Storm, have been designed to build the Lastminute brand by encouraging consumers to make the most of their… Continue reading Lastminute Launches New Ad Campaign
Viacom is launching its first ever cross promotional campaign across its outdoor, publishing and cinema and retail properties to raise awareness of HIV and AIDS.This week Viacom Outdoor buses across the UK will carry ads supporting the campaign, which launched in the US earlier this year.The campaign is designed to increase awareness of HIV and… Continue reading Viacom Launches AIDS Awareness Campaign
ITV has unveiled its new board and management structure following the Competition Commission’s decision to allow its £4 billion merger with limited behavioural conditions (see ITV Cleared To Merge With Sales Houses Intact).Upon completion of the merger, Michael Green, who currently heads up Carlton, will become chairman, while Charles Allen the chairman of Granada, will… Continue reading ITV Unveils New Board
Total adspend is set to rise 5% next year, whilst media supply will rise by only 3%, according to Mediaedge:cia’s MediaLab. This gives a cost inflation of 2%. Inflation is expected to fall by 1% this year, as supply rises faster than expenditure.Also On MediaTel Insight Today…US Magazine Revenues Rise 6.3% In SeptemberTotal US magazine… Continue reading MediaTelINSIGHT: UK Media Inflation Forecasts
The Daily Telegraph is to unveil the next phase of its “read a best-seller everyday” campaign with an extensive outdoor advertising promotion.From next week two new creatives will promote the paper’s Saturday offering and the recently launched Thursday appointments section, Business 2 + Jobs.The creatives will run across 48 sheets, to be seen on London… Continue reading Telegraph Unveils Next Stage Of Best-Seller Campaign
Having gained approval for their much anticipated merger SMG has called on Carlton and Granada to sell their controlling stake in GMTV.The Scottish media company, which owns Grampian and Scottish TV, has a 25% stake in GMTV and has expressed a desire to increase its shareholding in the breakfast television broadcaster.SMG has already called on… Continue reading ITV Giants Urged To Sell GMTV Stake
ITV has unveiled its new board and management structure following the Competition Commission’s decision to allow its £4 billion merger with limited behavioural conditions (see ITV Cleared To Merge With Sales Houses Intact). Upon completion of the merger, Michael Green, who currently heads up Carlton, will become chairman, while Charles Allen the chairman of Granada,… Continue reading ITV Unveils New Board
Having gained approval for their much anticipated merger (see ITV Cleared To Merge With Sales Houses Intact) SMG has called on Carlton and Granada to sell their controlling stake in GMTV. The Scottish media company, which owns Grampian and Scottish TV, has a 25% stake in GMTV and has expressed a desire to increase its… Continue reading ITV Giants Urged To Sell GMTV Stake
The US private equity firm Hellman & Friedman has bought a 19.5% stake in Axel Springer from Deutsche Bank in a deal worth €350 million. Axel Springer is the largest newspaper group in Europe and publishes the German dailies, Bild and Die Welt. Deutsche Bank acquired a 40% stake in the company last year after… Continue reading Deutsche Bank Finds Buyer For Springer Stake
There will not be a revival in worldwide advertising until the fourth quarter of 2004 at the earliest, according to the head of advertising group Havas. In an interview with the French newspaper Les Echos, Alain de Pouzilhac said that the market will continue to lack visibility in the coming months. He forecasts 3% to… Continue reading Market Must Wait For Ad Recovery, Says Havas Chief
