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In mature European mobile markets, price is the main reason for switching providers and operators need to refine their marketing plans to reflect the changing wireless environment. A new Yankee Group report has found that 85% of European mobile users consider cheaper pricing to be the main lure when changing to a new provider. The… Continue reading Price Is The Priority For Mobile Consumers

Analysis reveals a solid performance for the media sector last week as UK shares surged to a 13 month high, ahead of key earnings reports. Capital Radio benefited from the positive sentiment and rose by 2.65% week on week.Meanwhile, ITV partners Carlton and Granada were seen in focus, following calls from institutional shareholders for Michael… Continue reading Sharewatch: Capital Rises On Positive Sentiment

Conrad Black’s Hollinger Inc is close to securing a $15 million cash injection from private equity group Bain Capital, according to weekend reports.The Observer claims that the companies are in exclusive negotiations that should see Bain acquiring a holding in the next month.As yet, neither party has commented on the supposed deal but Hollinger, which… Continue reading Hollinger To Get Help With Debt Relief

Vizeum has been appointed to takeover Channel Five’s multi-million pound media planning and buying account from incumbent Walker Media.Aegis-owned Vizeum will work closely with Five’s advertising agency TBWA/London and its below-the-line agency The Promotions Factory on planning and strategy for the channel, which rebranded last year (see Channel 5 Relaunched As Five).The pitch process was… Continue reading Vizeum To Handle Planning And Buying For Channel Five

Rob Hobson, planning manager at Granada Enterprises, responds to recent research from BT Yahoo! Broadband which claims that internet users now spend more time online than watching television (see Consumers Are Spending More Time Online).You may well have seen claims last week by BT Openworld that consumers are spending more time surfing the internet then… Continue reading NewsLine Comment: Rob Hobson – Granada Enterprises

A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media… Continue reading Which Media Launches In Manchester

JCDecaux is expanding its Premiere brand with a new range of giant poster sites to provide maximum impact for outdoor advertisers.The new giant portrait format will eventually be available at more than four hundred sites and will measure 450 square foot in total.The network will initially consist of five sites across high impact locations in… Continue reading JCDecaux Extends Premiere Brand With Giant Sites

BARB has announced that Bjarne Thelin, director of planning at Carlton Television, will replace Caroline McDevitt as chief executive of the audience research body early next year.McDevitt, who has held the chief executive’s position for five years, announced she was standing down in July, after overseeing the implementation of a new television audience measurement system… Continue reading BARB Appoints Thelin As New Chief Executive

Emap’s flagship music title Q is launching a special mini-magazine and compilation CD for sale in Virgin Megastores.The mini-magazine, entitled Q Sounds, will have a cover price of £3.99 and will feature a CD of sampler showcases from a variety of current album releases. The spin-off title will contain 64 pages of reviews, interviews and… Continue reading Emap Launches New Mini Version Of Q Magazine

Carlton Communications has defied calls from a powerful group of institutional shareholders for Michael Green to be removed as chairman of the newly merged ITV by noon tomorrow.The broadcaster has confirmed that it has received requests from a coalition representing more than a third of the combined ITV’s shareholders for Green to immediately relinquish his… Continue reading Carlton Defies Shareholders Over Calls To Oust Green