ZenithOptimedia’s managing director, Greg Turzynski, is stepping down to pursue other opportunities, in a move that has prompted the agency to restructure its senior management team.Turzynski joined Optimedia in September 1996 as managing partner and became joint managing director when the agency merged with Zenith last year. He took over as sole managing director following… Continue reading ZenithOptimedia Loses Turzynski As Managing Director
Capital Radio has created a new entertainment division within its brand sales department in an attempt to maximise cross-platform promotions.The new team is designed to meet the special demands of music and entertainment advertisers by creating new opportunities to combat the decline in revenue from music and record brands, while exploiting the surge in growth… Continue reading Capital Expands Brand Sales With New Entertainment Team
On the whole the advertising market is heading in the right direction, with confidence and trading figures a little better now than they were six months ago. This is evidenced by comments from WPP‘s Sir Martin Sorrell, one of the industry’s most venerable and (generally) cautious market callers. Sorrell recently told a media conference that… Continue reading INSIGHTanalysis: Media Healthcheck – September 2003
Emap looks set to shake-up the men’s magazine market with the launch of the first weekly title targeting males interested in sport, news, entertainment, gossip and glamorous women.Reports suggest that the £8 million launch, codenamed Operation Tyson, could take place within the next few months and will build on the success of Emap’s existing weekly… Continue reading Emap Set To Shake-Up Market With New Men’s Magazine
Despite forecasts of significant growth for the internet advertising sector, the majority of print publishers see either no change in the relationship between print and online delivery or they are uncertain of what the future holds. According to a US-based survey from GartnerG2, publishers are not at all bullish on the prospects for increasing advertising… Continue reading Publishers Expect Very Little From Online Revenues
Chrysalis Radio’s flagship Heart 106.2 is launching a £1 million television advertising campaign this autumn to increase its profile in the London area.The campaign will air across Carlton, Channel 4, Five, GMTV and several major satellite channels. It will feature the straplines ‘Girls Night Out’ and ‘Who’s the Bloke’.The creative executions are designed to portray… Continue reading Heart To Raise Profile With £1 Million TV Campaign
The forced divestment of Carlton & Granada’s sales houses would render the ITV merger ineffective, according to analysis by Lehman Brothers. Trade and Industry Secretary, Patricia Hewitt is due to announce her decision on the merger this week (see Carlton & Granada Await Merger Decision). This follows an exhaustive Competition Commission investigation into the likely… Continue reading Sales House Issue Is Key To Success Of ITV Merger
Television viewers have given their support to the watershed system of programme regulation and have expressed concern over the rising levels of adult content during mainstream soap operas.New research from the BBC, the Broadcasting Standards Commission and the Independent Television Commission shows that the majority of viewers are in favour of the watershed principle and… Continue reading Viewers Give Their Support To TV Watershed
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market. Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the… Continue reading ITV Merger Set For Approval This Week
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market.Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the Competition… Continue reading ITV Merger Set For Approval Later This Week
