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Revenues from mobile phones in Europe will soon overtake those of the total fixed line market but this does not spell the end of the road for landlines, according to the Yankee Group. In a recent report, Fixed-to-Mobile Substitution Is Inevitable In Europe But Don’t Rush It, analysts claimed that between 20 and 40% of… Continue reading Wireless To Rule The Roost But Fixed Lines Have A Future

Satellite television group BSkyB was seen up 1.11% yesterday, despite shareholders forcing News Corp chairman, Rupert Murdoch, to withdraw a controversial share options package for senior executives.Media analysts have reportedly suggested that the shareholder unrest may weaken Murdoch’s attempts to have his youngest son James replace outgoing BSkyB chief executive, Tony Ball.Meanwhile, WPP continued to… Continue reading Sharewatch: BSkyB Climbs Despite Shareholder Unrest

The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between… Continue reading IPA Conference To Address Future Of Media Measurement

The Economist is the best read magazine amongst senior corporate and financial decision makers, according to new research carried out by Ipsos-RSL.The latest Global Capital Markets Survey 2003 shows that the magazine is particularly popular in the world’s largest and most successful organisations, banks and financial institutions.The research reveals that the Economist is read by… Continue reading Economist Comes Out Top With Corporate Decision Makers

Viacom Outdoor has launched an extensive outdoor advertising campaign to promote Disney’s new animated film Finding Nemo across the London Underground Tube network.The campaign will include a special wrap-around poster at Waterloo station, which will feature aquatic characters from the film in an attempt to give tube users the sensation of walking on the sea… Continue reading Viacom Outdoor Rolls Out Finding Nemo Campaign

Richard Desmond is understood to have been forced to delay his plans to launch a free-sheet newspaper in London until February next year.Reports suggest that Desmond’s Express Newspapers is awaiting the outcome of a Government investigation into the owner of the Metro morning freesheet before its starts work on the launch of the title.The Office… Continue reading Desmond Delays Plans To Launch London Free-Sheet

Chrysalis-owned Heart 106.2 has secured Ocado to take advantage of its first ever combined breakfast and drivetime sponsorship package.The campaign breaks next Monday and runs for thirteen weeks promoting the key customer benefits of the Ocado online supermarket service to Heart 106.2’s listeners in the London area.The activity will include sponsorship sweepers throughout the breakfast… Continue reading Heart Secures Combined Breakfast And Drivetime Sponsor

Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties.Delivering last night’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in the… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties

Heart 106.2 has been named the most listened to radio station in London by the controversial GfK Broadcast Media Survey.The results of the new audience measurement system, developed by Kelvin MacKenzie’s Wireless Group, show that listeners in the London area tune in to the Chrysalis-owned station for longer than they do 95.8 Capital FM.Data for… Continue reading GfK Survey Names Heart As Most Listened To London Station

The Daily Telegraph has secured Eurostar to launch an innovative advertising campaign to promote its faster business service using the paper’s Alex cartoon strip.The campaign, which begins later this month, is designed to encourage business travellers to France and Belgium to switch to Eurostar.Peattie & Taylor will produce a series of bespoke cartoons, forming the… Continue reading Telegraph Launches Cartoon Campaign To Promote Eurostar