IPC’s leading women’s weekly, Woman’s Own has teamed up with Hovis to publicise and support the NSPCC.The campaign, entitled “Happy Endings”, will encourage children to write a story with a happy ending. The winning entry will be published in Woman’s Own and promoted on special loaves of Hovis bread.According to IPC, the partnership will ensure… Continue reading Woman’s Own Secures Hovis For NSPCC Sponsorship
ITV giants Carlton and Granada are bracing themselves for the long awaited verdict of Patricia Hewitt, Secretary of State for Trade and Industry, on their proposed merger. The two companies announced their intention to join forces last autumn (see Carlton And Granada Enter Advanced Merger Talks) and believe that the move will enable them to… Continue reading Carlton & Granada Await Merger Decision
Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA). It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day… Continue reading Mobile Internet Access Trebles
Television advertising is the most successful way to connect with the student audience, according to a new survey from virginstudent.com.The research, which involved a survey of more than 700 students, found that 42% agreed that TV ads were the best way to grab students’ attention.Billboards and posters were deemed the second most successful way of… Continue reading TV Ads Are The Way To A Student’s Heart
The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today. Last month, IN&M made an offer for eight of the titles, which were put up for sale in July (see Trinity Mirror Review Sheds NI Titles, Retains Nationals). The publishing… Continue reading Suitors Line Up For Trinity’s Irish Titles
The BBC has appointed Jacky Brandreth as marketing chief with responsibility for promoting the Corporation to the UK’s regions and eliminating its London-centric image.Brandreth, who is currently acting head of BBC marketing strategy, will take on the newly created role of head of marketing communications and audiences for nations and regions from November. She will… Continue reading BBC Selects Marketing Chief For Nations And Regions
Spending on online content in the US increased by 23% to $748 million in the first two quarters of 2003 as the market showed signs of maturing. Further growth is anticipated as broadband spreads its wings and a whole new raft of paid-for services become available.Also On MediaTel Insight Today…US Ad Chiefs Cautious On Recovery… Continue reading MediaTelINSIGHT: Online Content Finding Its Audience
Channel 4 is banking on reality television to draw in the viewers, following the demise of its breakfast TV offering RI:SE.According to reports, Channel 4 is set to replace the beleaguered breakfast show, which got the axe earlier this month (see NewsLine), with repeats of the reality TV programme The Salon.It is understood The Salon… Continue reading Channel 4 Looks To Cut It In Breakfast Slot
Virgin Radio has secured Sky Plus to sponsor the Pete and Geoff Breakfast Show throughout October.The bespoke sponsorship package will include two months of special editorial features to promote Sky’s digital video recording system this autumn. In addition, Sky will be promoted across Virgin’s website, featuring the strapline: “you never need to miss your favourite… Continue reading Virgin Secures Sky For Breakfast Sponsorship
BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed.In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards. Sky… Continue reading EU Decries Sky’s Football ‘Monopoly’
