ZenithOptimedia has promoted Sarah Farrand to head up its consumer insight centre, with responsibility for delivering greater value within the communications planning process.The consumer insight division will focus on the development of consumer related projects for clients including segmentation and data fusion, as well as the creation of bespoke research initiatives. It is part of… Continue reading ZenithOptimedia Appoints New Head Of Consumer Insight
Some of BSkyB’s largest institutional shareholders have warned the satellite broadcaster that they will not accept the unchallenged appointment of James Murdoch as chief executive. Reports suggest that ten of BSkyB’s biggest shareholders have urged its board of senior independent directors to ensure an ‘impartial’ succession to Tony Ball, who is stepping down after four… Continue reading BSkyB Shareholders Express Concern Over Ball Successor
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%; share of viewing is down just 0.7% points over the same period.Also On MediaTel Insight Today…PVRs Threaten 30-Second Ads, Says Yankee GroupAt present, penetration of personal video recorders (PVR) is… Continue reading MediaTelINSIGHT: ITV Arrests Audience Decline, But For How Long?
Freeview, the digital terrestrial television service, is expected to have been adopted by two million homes in the UK by the time it celebrates its first birthday at the end of next month. The free-to-air platform, which replaced the beleaguered ITV Digital last October, has been warmly received by consumer and it is believed to… Continue reading Freeview Could Be In 2 Million Homes By First Birthday
Daily Mail & General Trust, publisher of the Daily Mail newspaper, was seen under pressure yesterday, down 1.26%, after revealing its advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division (see Daily Mail Sees Ongoing Weakness In National Advertising).Elsewhere, ITV partners Carlton and… Continue reading Sharewatch: Daily Mail Falls As Weak Advertising Hits
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%, whilst average share of viewing is down just 0.7% points over the same period. BARB data from MediaTel.co.uk show that the turnaround in impacts for the adult audience began at… Continue reading INSIGHTanalysis: ITV Arrests Audience Decline, But For How Long?
Football highlights are one of the many features being heavily promoted by UK mobile operators but will the reality match the hype? Simon Ward of MediaTelINSIGHT argues that there’s no substitute for live action and consumers are yet to be convinced that mobile sports coverage is anything more than a fad.You would be hard pressed… Continue reading NewsLine Column: Big Games On The Small Screen
At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards. Ever since it was introduced as a concept, advertisers have lived in fear of PVR technology,… Continue reading PVRs Threaten 30-Second Ads, Says Yankee Group
Emap has secured a deal with Buena Vista International and Disney to promote the new animated film, Finding Nemo, across its entire portfolio of radio stations, in a deal worth £1 million.The activity will run across Emap’s range of radio brands, which includes Kiss, Magic, the Big City network, Friday night Kiss, The Hits and… Continue reading Emap Teams With Disney For Finding Nemo Promotion
Jazz FM has secured its first ever deal with Norwich Union Healthcare to sponsor Nicky Horne’s Sunday morning show.The deal begins later this month and highlights a variety of health campaigns throughout the UK. The sponsorship will be supported with online activity at jazzfm.com and listeners will be offered the opportunity to enter a specially… Continue reading Jazz FM Secures Norwich Union For Sponsorship Deal
