Shadow Culture Secretary, John Whittingdale, has called on the BBC to scrap its commercial arm and franchise out the exploitation of its programme brands to outside companies.Whittingdale reportedly urged BBC Worldwide to scale down activities and said he did not understand why the Corporation had launched ten magazines this year, published books, or launched its… Continue reading Conservatives Call On BBC To Abolish Commercial Arm
Espotting Media, the pay for performance advertising group, has appointed former DoubleClick managing director, Matthew Colebourne, as its new vice president of operations.Colebourne will join Espotting’s senior management team and will take on responsibility for refining and improving the processes that support the company’s European advertisers and network partners.Colbourne will report directly to Espotting’s chief… Continue reading Espotting Appoints New Vice President Of Operations
TalkSPORT has secured a six-figure deal with Tetley’s beer to sponsor the station’s coverage of the current Rugby World Cup in Australia.The brand, which is the official beer of English and Scottish rugby, has secured an unprecedented sponsorship presence across the station’s seven weeks of rugby coverage.In addition to break bumpers between games, talkSPORT is… Continue reading TalkSPORT Secures Tetley’s For Rugby Sponsorship
The Telegraph Group has promoted Stephen Dunk to the position of classified sales director as part of the ongoing shake-up of its advertising department.The appointment is the first to be made by Chris White-Smith, who was promoted to group sales director as part of the changes. It also comes less than a week after Len… Continue reading Telegraph Group Appoints Dunk As Classified Sales Head
Yahoo! UK and Ireland has recruited Freeserve’s head of advertising operations, Lisa Mundy, as part of the ongoing expansion of its pan-European sales team.Mundy will take up the newly created position of head of European operations and will work to ensure the smooth delivery of campaigns across a range of Yahoo! properties.She will report directly… Continue reading Yahoo! Expands Sales Team With More Key Appointments
Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Publishers To Assess Changing Shape Of NewspapersThe decision by the owners of The Independent to introduce a tabloid… Continue reading MediaTelINSIGHT: US Radio Advertising Update
The decision by the owners of The Independent to introduce a tabloid version of the newspaper seems to have paid off with reports suggesting that total circulation has increased by as much as 30,000 per day. Ivan Fallon, the CEO of Independent News & Media will give the lowdown on the new format at the… Continue reading Publishers To Assess Changing Shape Of Newspapers
Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers. Despite mixed signals, the investment bank asserts that conditions for advertising and marketing services are picking up, especially in the US and Asia. This means that 60% of… Continue reading Top Agencies To Enjoy The Fruits Of Recovery
Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net
