The market for multi-channel television has experienced unprecedented growth so far this year and now extends to more than 10 million homes in the UK, according to a new study from Continental Research.The Autumn 2003 Digital TV Report reveals that the successful launch of Freeview and growth of the Sky digital subscriber base has significantly… Continue reading Digital TV Now Reaches More Than 10 Million UK Homes
The ITC has banned a Gillette TV ad featuring an office worker running from a building about to be demolished by a wrecking ball, after 159 viewers complained that it was too reminiscent of the World Trade Centre disaster.The commercial for the brand’s Right Guard deodorant featured an American-style TV presenter commenting on the man’s… Continue reading ITC Bans Gillette TV Ad Following 159 Complaints
US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer. Speaking at MediaPost’s annual Forecast 2004 conference in New York last week, Ramsey told delegates that total US online adspend would easily surpass last… Continue reading Online Advertising Back In Fashion, Says Research Head
Telewest Broadband is launching a pop-up ad blocker for users of its Blueyonder internet service in response to increasing consumer frustration with the advertising format.The move, which follows the recent relaunch of blueyonder.co.uk, will see Telewest form a partnership with software provider Panicware to give its internet users free access to a pop-up stopper download.The… Continue reading Telewest Launches New Software To Block Pop-Up Ads
Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July. The latest data from American Business Media (ABM) shows that ad spending was 7.9% lower in July 2003 than in the same month last year. Pages declined by 9.7% with all twelve… Continue reading US B2B Advertising Slows In July
There has been a sharp recovery in radio airtime sales at UBC Media Group, leading the company to upgrade its outlook for the remainder of the year, it said this morning.At the time of UBC’s AGM in August, the company said that airtime sales at the commercial division had been performing below target, in line… Continue reading UBC Sees Sharp Recovery In Radio Airtime Sales
There has been a sharp recovery in radio airtime sales at UBC Media Group, leading the company to upgrade its outlook for the remainder of the year, it said this morning. At the time of UBC’s AGM in August, the company said that airtime sales at the commercial division had been performing below target, in… Continue reading UBC Sees Sharp Recovery In Radio Airtime Sales
The Food Advertising Unit has warned consumer groups against seeking a quick fix solution for the deteriorating health of Britain’s youth, following a report from the Food Standards Agency linking obesity to advertising.The FSA report concluded that children are strongly influenced by ads promoting soft drinks, sweets, snacks and breakfast cereals containing sugar (see Junk… Continue reading FAU Warns Against Curtailing Fast Food Commercials
Newcastle-based independent radio group, Forever Broadcasting, has sold its Juice Liverpool radio station to Absolute Radio UK for £3.1 million. Forever will realise £1.4 million from the disposal and this will be used to reduce the group’s debt. Juice Liverpool made an operating loss of £0.76 million in the year ending 30 September 2002 and… Continue reading Forever Broadcasting Sells Juice Liverpool For £3.1m
Maiden Group, the UK outdoor advertising contractor, says it has seen first half revenue growth above company expectations, despite continued challenging economic and advertising conditions.Its first half results today showed a pre-tax loss of £1.9 million, down from the loss of £2.3 million in H1 2002, whilst group turnover rose by 6% to a record… Continue reading Maiden Sees Better Visibility In Outdoor Sector
