IPC claims to have achieved record advertising revenues for the current November issues of 25 Beautiful Homes and its spin-off title 25 Beautiful Kitchens.Both the home interest titles have produced their biggest ever issues containing their biggest ever volume of advertising at a time when competition in the home interest sector is particularly strong.The November… Continue reading IPC Claims Record Ad Revenues At Home Interest Titles
It has been cable operators, not incumbent telecommunications companies, that have driven the growth of broadband internet access, according to a new report on global broadband developments. The study was carried out by the US Federal Communications Commission (FCC) in order to review the broadband policy experiences of selected countries from the Organisation for Economic… Continue reading UK Lags Behind In Broadband Uptake, Finds FCC
The market for cable set-top boxes will be flat for the second year running in 2003, according to new research from In-Stat/MDR. The report, As Demand Stays Flat, Cable Set-Top Boxes Evolve claims that demand for digital cable receivers remains soft as cable TV operators continue to reduce their capital expenditures. Global set-top box unit… Continue reading Cable Set-Top Box Sales To Remain Flat, Says InStat/MDR
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV
A new paper from Parks Associates urges the recording industry to consider new business models rather than try to stem the tide of online downloading. Unlicensed file sharing services are widely blamed for declining sales of CDs and the sluggish growth of legitimate download services (see Online Music Market Growing Slowly). A recent report from… Continue reading Free Music Downloads The Only Solution, Says Report
BT group has signed a joint marketing agreement with Freeview, the free-to-air digital television service, and has plans to enter the pay-per-view TV market, according to reports this week. The telecoms giant, which already has a similar deal with BSkyB, will be selling set-top boxes on the BT website. Regular Freeview receivers offering the 30+… Continue reading BT To Sell Freeview Digital TV Boxes
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts. Figures from Morgan Stanley, Lehman Brothers and ZenithOptimedia were compiled by the Competition Commission in its… Continue reading UK Television Platform Penetration Forecasts
The ASA has cleared EasyJet for using an image of Major Charles Ingram, the convicted Who Wants To Be A Millionaire? cheat, in an advertising campaign to promote its low cost flights.The major and his wife complained to the Advertising Standards Authority after the budget airline featured the couple in a nationwide press campaign without… Continue reading EasyJet Cleared Over Millionaire Cheat Ads
Carlton and Granada were seen in focus yesterday, up 12.95% and 8.95% respectively after the Competition Commission cleared the way for their planned their £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The news was greeted with optimism in the city and Morgan Stanley has increased its price target on Carlton to… Continue reading Sharewatch: Carlton And Granada Surge On Merger Decision
Viacom Brand Solutions has secured Wrigley’s to promote its Orbit Ice White and Hubba Bubba brands across the Nickelodeon and Paramount Comedy channels in a sponsorship deal worth six-figures.The initiative will see Orbit Ice White sponsor the Paramount Brighton Comedy Festival throughout October and Hubba Bubba run a promotion on Nickelodeon targeting children home from… Continue reading Viacom Secures TV Sponsorship For Wrigley’s Gum Brands
