Having gained approval for their much anticipated merger (see ITV Cleared To Merge With Sales Houses Intact) SMG has called on Carlton and Granada to sell their controlling stake in GMTV. The Scottish media company, which owns Grampian and Scottish TV, has a 25% stake in GMTV and has expressed a desire to increase its… Continue reading ITV Giants Urged To Sell GMTV Stake
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The US private equity firm Hellman & Friedman has bought a 19.5% stake in Axel Springer from Deutsche Bank in a deal worth Â350 million. Axel Springer is the largest newspaper group in Europe and publishes the German dailies, Bild and Die Welt. Deutsche Bank acquired a 40% stake in the company last year after… Continue reading Deutsche Bank Finds Buyer For Springer Stake
There will not be a revival in worldwide advertising until the fourth quarter of 2004 at the earliest, according to the head of advertising group Havas. In an interview with the French newspaper Les Echos, Alain de Pouzilhac said that the market will continue to lack visibility in the coming months. He forecasts 3% to… Continue reading Market Must Wait For Ad Recovery, Says Havas Chief
ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada. Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with… Continue reading ITV Rivals Pushed Towards Sales House Consolidation
Carlton and Granada remained in the spotlight yesterday as analysts continued to revise their forecasts for the group after the Competition Commission cleared the way for their planned £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The stocks still saw heavy volumes and continued to rise, despite assertions that valuations had spiked… Continue reading Sharewatch: ITV Partners See Heavy Volumes
BT group has signed a joint marketing agreement with Freeview, the free-to-air digital television service, and has plans to enter the pay-per-view TV market, according to reports this week.The telecoms giant, which already has a similar deal with BSkyB, will be selling set-top boxes on the BT website. Regular Freeview receivers offering the 30+ free… Continue reading BT To Sell Freeview Digital TV Boxes In Joint Agreement
Channel 4’s head of entertainment, John McHugh, has become the latest senior executive to leave the station before Kevin Lygo takes up his position as director of television next month.McHugh’s departure comes just weeks after head of Channel 4’s entertainment group and controller of E4, Danielle Lux, stepped down following a change in the broadcaster’s… Continue reading McHugh Departs Channel 4 Ahead Of Lygo’s Arrival
ITV’s largest commercial rivals are understood to be launching discussions to consider consolidating their advertising sales houses to counteract the threat of a combined Carlton and Granada.Channel 4, Five, BSkyB, Interactive Digital Sales and a number of other broadcasters are pondering whether to combine their advertising sales houses operations to compete more effectively with a… Continue reading ITV Rivals Pushed Towards Sales House Consolidation
Maiden Outdoor has launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line.In the first floor media campaign of its kind, the outdoor contractor has joined forces with TBWA and Eurostar to produce a 103 metre long vinyl strip that will run across the concourse… Continue reading Maiden Uses Ambient To Promote Eurostar At Waterloo
Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format
