The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market.Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the Competition… Continue reading ITV Merger Set For Approval Later This Week
The IPA’s digital marketing group has called on media owners to address the problem of discrepancies in ad serving statistics.New research of over 40 different campaigns across 320 media owners has highlighted the extent of the problem by revealing that 90% to 95% of all ad serving discrepancies are caused by the incorrect implementation of… Continue reading IPA Calls On Media Owners To Tackle Accountability
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market. Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the… Continue reading ITV Merger Set For Approval This Week
BSkyB has boosted its football portfolio by acquiring the right to broadcast, tape-delayed, all the Premiership games not included in its live packages for three years from the 2004/5 season. The satellite TV company is thought to have paid £60-£70 million for the privilege to show ‘near-live’ games on TV and clips of all top… Continue reading Sky Wins ‘Near-Live’ Premiership Rights
ITV giants Carlton and Granada are bracing themselves for the long awaited verdict of Patricia Hewitt, Secretary of State for Trade and Industry, on their proposed merger. The two companies announced their intention to join forces last autumn (see Carlton And Granada Enter Advanced Merger Talks) and believe that the move will enable them to… Continue reading Carlton & Granada Await Merger Decision
The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today. Last month, IN&M made an offer for eight of the titles, which were put up for sale in July (see Trinity Mirror Review Sheds NI Titles, Retains Nationals). The publishing… Continue reading Suitors Line Up For Trinity’s Irish Titles
ITV partners Carlton and Granada were in the spotlight amid rumours that the Department of Trade and Industry is to reveal its decision on their proposed merger on Monday. Granada was stable at 95p, while Carlton fell 1.70% to 159.25p.The DTI has confirmed that its verdict will be announced at some point next week and… Continue reading Sharewatch: Carlton And Granada Under Pressure
IPC’s leading women’s weekly, Woman’s Own has teamed up with Hovis to publicise and support the NSPCC.The campaign, entitled “Happy Endings”, will encourage children to write a story with a happy ending. The winning entry will be published in Woman’s Own and promoted on special loaves of Hovis bread.According to IPC, the partnership will ensure… Continue reading Woman’s Own Secures Hovis For NSPCC Sponsorship
Television advertising is the most successful way to connect with the student audience, according to a new survey from virginstudent.com.The research, which involved a survey of more than 700 students, found that 42% agreed that TV ads were the best way to grab students’ attention.Billboards and posters were deemed the second most successful way of… Continue reading TV Ads Are The Way To A Student’s Heart
Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA).It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day in… Continue reading Mobile Internet Access Trebles
