The Telegraph has secured Honda Extreme Sports Cruisers to support a promotion to raise awareness of its association with the Southampton Boat Show.The deal will see 13 readers of the Daily Telegraph get the chance to win a Honda Accord Tourer and use of a Honda Extreme Sports Cruiser. To enter the competition readers will… Continue reading Telegraph Secures Honda For Boat Show Promotion
Online spending in the UK has almost doubled in the past year as the internet population continues to grow and more consumers are attracted by the lower prices and sheer convenience of web shopping. Broadband is also having a significant effect on ecommerce activity.Also On MediaTel Insight Today…Interactive TV Shows Steady Growth, Says US StudyThe… Continue reading MediaTelINSIGHT: UK Becoming More Internet-Friendly
Online spending in the UK has almost doubled in the past year as the internet population continues to grow and more consumers are attracted by the lower prices and sheer convenience of web shopping. Broadband is also having a significant effect on ecommerce activity. The Autumn 2003 Internet Report from Continental Research provides an update… Continue reading UK Becoming More Internet-Friendly
There was little movement in the media sector yesterday as traders reflected on the tragic terrorist attacks of 11 September 2001. Trading on Wall Street halted on four separate occasions to mark the moments that hijacked planes hit the two towers of the World Trade Centre and the times at which the towers fell.Analysts reflected… Continue reading Sharewatch: Subdued Trading In Shadow Of Tragedy
The cost of digital radio receivers looks set to drop dramatically with news that leading consumer technology manufacturer, Sony, is to enter the market. Sony’s digital radios are expected to launch early next year and will undercut the price of the cheapest digital receivers, which currently retail at £99. The news has been welcomed by… Continue reading Sony To Drive Growth In Digital Radio Market
UK magazine publisher Highbury House Communications (HHC) today said that the costs of its acquisition and restructuring programme, together with continued weak business publishing markets, are likely to push down profits for the whole of 2003.Announcing first half financial results, the group said that the second half of the year should see a good performance… Continue reading Highbury House Profits Fall After Restructure Costs
The major broadcast and cable television networks in the US have been ‘quietly but steadily’ turning to enhanced, interactive TV programming in greater numbers and with higher frequency, according to a new report from BrightLine Partners. The study notes that many commentators had dismissed early predictions that interactive programming and advertising would revolutionise television, turning… Continue reading Interactive TV Shows Steady Growth, Says US Study
Aegis Group has appointed Nigel Morris as the first ever head of its global interactive division, in a move that reflects a return to confidence in the online advertising market.In his new role, Morris will be responsible for developing the interactive business across 22 countries into a truly cohesive global network with common products, systems… Continue reading Aegis Appoints First Head Of Global Interactive Division
The US Senate has stepped up its efforts to scupper new media ownership laws by invoking a seldom used “congressional veto” that threatens to frustrate rule makers. The Federal Communications Commission (FCC) is seeking to relax existing restrictions on ownership. Proposed moves include scrapping the ban on cross-ownership of newspapers and television and allowing broadcast… Continue reading US Congress Stands Up To FCC Over Media Ownership
The independent spending power of women has grown significantly over the past twenty years, according to new research which suggests that advertisers may need to re-think their approach to gender specific marketing.The study from Datamonitor reveals that in 2003 women’s spending reached over £1,400 billion and is set to hit almost £2,000 billion in the… Continue reading Research Reveals Spending Power Of The Superwoman
