The ASA has cleared EasyJet for using an image of Major Charles Ingram, the convicted Who Wants To Be A Millionaire? cheat, in an advertising campaign to promote its low cost flights.The major and his wife complained to the Advertising Standards Authority after the budget airline featured the couple in a nationwide press campaign without… Continue reading EasyJet Cleared Over Millionaire Cheat Ads
Carlton and Granada were seen in focus yesterday, up 12.95% and 8.95% respectively after the Competition Commission cleared the way for their planned their £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The news was greeted with optimism in the city and Morgan Stanley has increased its price target on Carlton to… Continue reading Sharewatch: Carlton And Granada Surge On Merger Decision
Viacom Brand Solutions has secured Wrigley’s to promote its Orbit Ice White and Hubba Bubba brands across the Nickelodeon and Paramount Comedy channels in a sponsorship deal worth six-figures.The initiative will see Orbit Ice White sponsor the Paramount Brighton Comedy Festival throughout October and Hubba Bubba run a promotion on Nickelodeon targeting children home from… Continue reading Viacom Secures TV Sponsorship For Wrigley’s Gum Brands
Yesterday’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merger.With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from the year-long Competition Commission investigation with one of the better… Continue reading Feature: Getting Under The Skin Of The ITV Merger
The Telegraph Group has unveiled a raft of senior management changes that will see Hugo Drayton take over as the new managing director.Drayton, currently managing director of Hollinger Telegraph New Media, will replace the outgoing managing director, Jeremy Deedes, who is set to retire later this week after almost seventeen years at the company.Dan Colson,… Continue reading Telegraph Group Names Drayton As New Managing Director
The Competition Commission has called for a wide ranging review of the television advertising sales market after expressing ‘disquiet’ at the way the industry currently operates.The regulator said that Ofcom and the Office of Fair Trading should launch an investigation into the way television companies sell advertising following the Government’s decision to allow Carlton and… Continue reading Television Advertising Market Set For Wide Ranging Review
The Telegraph Group has unveiled a raft of senior management changes that will see Hugo Drayton take over as the new managing director.Drayton, currently managing director of Hollinger Telegraph New Media, will replace the outgoing managing director, Jeremy Deedes, who is set to retire later this week after almost seventeen years at the company.Dan Colson,… Continue reading Telegraph Group Names Drayton As New Managing Director
First Radio Sales has launched a range of advertising packages based on key UK planning regions across is current portfolio of stations.The regional packages have been created in response to agency demand and will allow advertisers to buy airtime by television region on all stations represented by First Radio.Commenting on the initiative, Neil Webster, managing… Continue reading First Radio Unveils Regional Advertising Packages
Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration… Continue reading Mega Profile Takes Over St Paul’s With Giant Banner
Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
