More Industry News articles

Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan

Capital is to broadcast commercial radio’s first ever 90 second advertorial to promote the release of the popular children’s novel, Harry Potter, on BBC audiobooks.The ad, which features snippets of the book read by Stephen Fry, will run across Newslink’s 265 stations from Monday next week. The extended execution will be broadcast daily at 8.00am… Continue reading Capital Radio To Broadcast Extended Harry Potter Ad

The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. The research, Digital Television for All was carried out by The Generics Group for the Department of Trade and Industry and focused on the… Continue reading Digital TV Should Be More User Friendly, Says Report

Culture Secretary, Tessa Jowell, has called the future role and structure of the BBC into question and has announced details of the most extensive “root and branch” review in the Corporation’s history.Speaking at the Royal Television Society convention in Cambridge, Jowell signalled the start of a wide-ranging review that would “look afresh at the shape… Continue reading Government Details Root And Branch Review Of BBC

Granada chairman, Charles Allen, has conceded that he could accept the double divestment of ITV’s sales houses to save the broadcaster’s £4 billion merger with Carlton.Allen has been fiercely opposed to the idea that Carlton and Granada might be forced to sell-off their sales house in an attempt to calm fears over a single ITV… Continue reading Granada Chief May Accept Divestment To Save ITV Merger

The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. Poor design and “non-intuitive” systems are described as the greatest barriers to using digital TV.Also On MediaTel Insight Today…Worldwide Broadband Lines Grow 24% In… Continue reading MediaTelINSIGHT: Digital TV Should Be More User Friendly

The Daily Mail is the most popular daily newspaper amongst UK business professionals, according to the latest British Business Survey 2003.The survey, carried out by Ipsos-RSL, measures the reading habits, media consumption and business behaviour of middle and senior managers. It covers a universe of over 1.5 million business people and is backed by The… Continue reading Daily Mail Hits The Mark With Business Professionals

Chrysalis radio was seen in focus yesterday, up 2.89% after reporting that revenues rose by 14.8% during the twelve months to 31 August 2003, significantly outperforming the radio industry, which grew by just around 3% over the same period (see Chrysalis Radio Continues To Outperform Industry).Elsewhere, investors considered reports that AOL Time Warner is to… Continue reading Sharewatch: Chrysalis Rises Following Trading Update

Digital media group, Maxell, has been secured to sponsor MTV’s Euro Top 20 show and is to promote its products across the music channel’s European network.The sponsorship deal will include on-air and online credits and will launch later this month to coincide with the new autumn series of the European chart show.The on-air branding will… Continue reading MTV Teams With Maxell For Euro Top 20 Sponsorship

Emap has reaffirmed its commitment to email advertising and has extended its agreement with digital marketing group Bluestreak to introduce a raft of new initiatives.Emap sent 60 million emails this year across its 20 brands including FHM, Empire, Smash Hits and New Woman. Bluestreak has been developing email campaigns for Emap for the past three… Continue reading Emap Extends Email Marketing With Bluestreak