Virgin Radio has secured Nescafé Original as the new sponsor of its flagship Pete and Geoff Breakfast Show from November this year.The twelve-month deal is intended to position Nescafé as an essential part of the morning routine. It marks the return of one of Virgin Radio’s oldest commercial partners, which first advertised on the station… Continue reading Virgin Radio Wakes Up Listeners With Nescafé Original
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year.Also On MediaTel Insight Today…Crucial Year Ahead For Wi-Fi… Continue reading MediaTelINSIGHT: Prospects Remain Good For US Ad Market
IPC Advertising has promoted Deborah Sinclair to the newly created position of national advertisement manager of its insert sales operation.Sinclair will continue to work closely with IPC Innovator’s regional team and their agencies, but her remit has been significantly expanded to include the existing national client base, as well as developing new client relationships.The move… Continue reading IPC Innovator Appoints National Advertising Manager
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market
The jury is out on whether public access wi-fi is a potential moneyspinner or a lame duck technology. Things should clarify in 2004 as the infrastructure develops and market consolidation continues. Wi-fi hardware shipments increased by almost 50% in the three months to June, evidence that WLAN solutions are finding favour in the marketplace (see… Continue reading Crucial Year Ahead For Wi-Fi Services
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service. The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards… Continue reading BSkyB Goes All Out To Promote Sky Plus
US online retail will hit $88.1 billion by 2005, whilst total US business-to-consumer (B2C) ecommerce revenues will hit $133.3 billion by this time, according to a new report from eMarketer. The report predicts that by 2005, 66.7% of the population aged 14-plus will be online and 78.0% of these will be using the web for… Continue reading US Ecommerce Forecasts From eMarketer
Internet users now spend more time online than watching television, according to new research commissioned by the recently launched BT Yahoo! Broadband service. The NOP survey makes grim reading for TV advertising sales chiefs by revealing that the average internet user now spends 3.5 hours a day online, compared to just 2.8 hours watching television.… Continue reading Consumers Are Spending More Time Online, Says Study
Wireless email has boosted the amount of time that employees can put into their work and its effect will become increasingly obvious in the next few years, according to a new study from The Radicati Group. The report claims that despite the shaky economy and relatively unstable carrier networks, almost 2 million business professionals will… Continue reading Wireless Email To Benefit Productivity
ITV partners Carlton and Granada remained in the spotlight yesterday, down 0.71% and 0.66% respectively. The two broadcasters yesterday announced a substantial increase in ITV1’s network programme budget after the Government cleared the way for their £4.2 billion merger. (see ITV Merger Leads To Increase In Programme Budget).Broader market sentiment was bullish yesterday as UK… Continue reading Sharewatch: ITV Partners Remain In The Spotlight
