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The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”. Earlier this week both the IPA and ISBA appeared before the Competition Commission… Continue reading Advertisers Strengthen Opposition To ITV Merger

Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN.Also On MediaTel Insight Today…Viacom May Bid For Vivendi Cable AssetsReports have emerged that US media giant Viacom is set to bid for some of… Continue reading MediaTel Insight: Sense Of Realism Needed In WLAN Market

Reports have emerged that US media giant Viacom is set to bid for some of the entertainment assets of Vivendi Universal, taking to six the number of parties that have expressed interest in the businesses. Vivendi announced two months ago that it was prepared to listen to offers for its US entertainment division which comprises… Continue reading Viacom May Bid For Vivendi Cable Assets

Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity

Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN. WLAN relies on radio waves to transfer data with laptop and PDA users able to access the internet at high speeds of up to… Continue reading INSIGHTanalysis: Sense Of Realism Needed In WLAN Market

Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results

Channel 4’s director of television, Tim Gardam, has announced his intention to step down at the end of the year.Gardam joined Channel 4 five years ago and was promoted from director of programmes to director of television last October after chief executive, Mark Thompson, cut almost 200 jobs in what he described as the most… Continue reading Channel 4’s Director Of Television To Step Down

Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group.Trinity says that the weaker performance in Q2 reflects… Continue reading Advertising Remains Volatile At Trinity Mirror

Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping

Total terrestrial TV revenue held firm during May, with a modest year on year increase to almost £234 million. The outlook was positive for the majority of broadcasters and the only negative movement was experienced by ITV, which is facing the full scrutiny of the Competition Commission over the proposed Carlton/Granada merger (see Competition Commission… Continue reading TV Market Round-Up – May 2003