Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results
MTV has secured Unilever’s Heartbrand ice cream brand to sponsor its new pan-European Shakedown dancing competition.The deal will incorporate sponsorship credits around the Shakedown TV programme on MTV, as well as branding and flyposting on the competition tour, which will take place in a variety of clubbing locations across Europe.The campaign will see Heartbrand, which… Continue reading MTV Secures Unilever Brand For European Shakedown
The Government now looks almost certain to bow down to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill).The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal
Games publisher Acclaim has taken advertising to new heights by training a team of branded pigeons to fly over Wimbledon to raise awareness of its new tennis game.The bird brained PR stunt will see a team of 20 specially trained pigeons branded with harmless water-based paint in an attempt to turn them into flying advertisements… Continue reading Bird Brained Advertising Takes To The Air
The Government now looks almost certain to bow to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill). The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal
GWR’s sales house Opus has revealed the findings of a study which claims that listeners to Classic FM respond better to advertising than their pop music counterparts.The new research, entitled The Radio Brain Waves Study, utilised special brain-imaging technology to measure how listeners respond to communications on a second by second basis.The project measured the… Continue reading Classic FM Listeners Respond Better To Ads
WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund. The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its… Continue reading WPP Raises Stakes In Cordiant Tug Of War
Freeview has awarded the last remaining channel space on its digital multiplex to CBM Media, which is launching a sport and entertainment station at the end of this month.The new channel, called CBM, will broadcast a range of British sport, with a focus on secondary events that don’t currently receive much TV exposure. It will… Continue reading Freeview Completes Offering With New Sports Channel
The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”. Earlier this week both the IPA and ISBA appeared before the Competition Commission… Continue reading Advertisers Strengthen Opposition To ITV Merger
WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund.The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its existing… Continue reading WPP Raises Stakes In Cordiant Tug Of War
