Capital 95.8 FM has secured a year-long sponsorship deal with British Airways, which will see the creation of commercial radio’s first ‘advertrail’.The £2 million campaign, which begins in June, will see British Airways become the first sponsor of the weather bulletins on the station’s recently relaunched Breakfast Zone with Chris Tarrant.A special ‘Something For The… Continue reading Capital Takes Off With British Airways ‘Advertrail’ Campaign
Over a third of US households will have at least one online game player by the end of 2003, according to a new study by Ipsos-Insight. The report, commissioned by the Interactive Digital Software Association (IDSA), estimates that the proportion of online gamers will reach 37% this year, up from 18% in 1999 and 31%… Continue reading Online Gaming Wins New Players
Direct mail continues to prove its worth to advertisers in the difficult economic climate, with expenditure increasing by 4.5% year on year during the first quarter of 2003 to more than £658 million.The latest official figures from the Direct Mail Information Service (DMIS) also show that the volume of direct mail rose by 4.2% during… Continue reading Direct Mail Gets Off To A Flying Start In 2003
The number of US households with a high-speed broadband internet connection rose by 50% year on year in March, but the rate of growth is showing signs of slowing, according to a report from Pew Internet & American Life. A decline in the proportion of dial-up users wanting to upgrade to broadband, coupled with limited… Continue reading US Broadband Reaches 30m, But Growth Looks Set To Slow
The Telegraph Group has joined forces with leading broadsheet newspaper publishers across Europe to create a pan-European ad package for high level executive recruitment.The innovative arrangement, which is the first of its kind for the Telegraph, will see the paper team up with Le Figaro newspaper in France and Frakfurter Allegermaine in Germany to provide… Continue reading Telegraph Creates Cross-European Ad Package
Global mobile messaging revenues will double to almost $70 billion by 2007 as a result of further growth of SMS text messaging and uptake of new services. This is according to a study from media and technology consultancy Analysys. The report, Where Next For Mobile Messaging? Driving revenues profitably and controlling cannibalisation reveals that total… Continue reading Mobile Messaging Services To Bring In The Lucre
The Radio Authority has urged the new super-regulator, Ofcom, to carry on its model of regulation when it assumes its full responsibilities at the end of the year.In its final Annual Report before being phased out by the new catch-all regulator, the current radio watchdog emphasised that its ability to oversee “fifty thousand programme hours”… Continue reading Radio Authority Calls For Ofcom To Carry On Legacy
Analysts at Merrill Lynch have downgraded their ITV1 net advertising revenue (NAR) forecasts, following first half financial results released by Granada yesterday (see Granada H1 Earnings Rise, June Ad Revenue Down). Granada reported that ITV1 airtime sales grew slightly in the first half, by 0.2% to £436 million. Whilst this performance is stronger than generally… Continue reading Merrill Lynch Cuts ITV 2003 Airtime Revenue Forecasts
Global mobile messaging revenues will double to almost $70 billion by 2007 as a result of further growth of SMS text messaging and uptake of new services. This is according to a study from media and technology consultancy Analysys.Also On MediaTel Insight Today…Merrill Lynch Cuts ITV 2003 Airtime Revenue ForecastsAnalysts at Merrill Lynch have downgraded… Continue reading MediaTel Insight: Mobile Messaging To Bring In The Lucre
The ASA has intervened in a dispute between Freeserve and NTL by upholding complaints against a series of ads, which misleadingly implied that NTL was the UK’s number one broadband internet provider.Freeserve objected to the national press and magazine ads for NTL’s 128 kbps internet service, claiming that the product was too slow for its… Continue reading ASA Sides With Freeserve In Broadband Dispute
