IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
Cordiant has taken action to ease its debt burden by reaching a deal to sell 70% of its Australian business for £25 million. The Communications Group (TCG) which includes the George Patterson Bates agency will be owned 55% by funds advised by Pacific Equity Partners, with management taking a 15% stake. Cordiant will retain the… Continue reading Cordiant Completes Sale Of Australian Assets
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million.Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said that… Continue reading Advertising Revenue Remains Virtually Flat At DMGT
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million. Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said… Continue reading Newspaper Ad Growth Remains Below Pre-War Levels, Says DMGT
The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers
Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March (see Maiden Losses Increase In Difficult 2002). This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the… Continue reading Maiden Revenues Jump 24% In Q1, Visibility Limited
The popularity of the first episode of Channel 4’s Big Brother has been mirrored online, with figures showing that the reality TV show’s official website has become the most visited television website in the UK.The latest data shows that www.channel4.com/bigbrother accounted for 13% of all visits to Hitwise’s television category, helping the sector to see… Continue reading Big Brother Draws Audiences Online
MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines
The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April
The latest global and regional advertising forecasts from Merrill Lynch are shown here. The broker has brought down its global growth figure for 2003 from 2.7% to 2.0%, but 2004 has been tweaked from 5.0% to 5.1%. Europe’s performance is slightly weaker than the previous range of 1.0-2.0% growth, now at 0.0-1.0%. Latin American forecasts… Continue reading Global And Regional Ad Growth Forecasts From Merrill Lynch
