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Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace. In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be… Continue reading Crisis At Cordiant Nears Resolution

Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns. The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward… Continue reading Advertisers Wary Of Revised ITV Merger Plans

The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors

There is likely to be a slowdown in broadband growth in the US unless providers take steps to persuade dial-up users that it is beneficial to upgrade. This is one of the main conclusions of a new report on the subject by Ipsos-Insight. It is estimated that around 19 million US households had a high-speed… Continue reading Service Providers Look To Combat Broadband Slowdown

Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May

Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV

Cordiant Communications was seen in focus yesterday on reports that lenders might be asked to roll over the group’s borrowings. rather than write them down part of its £250 million debt. The stock was seen down 9.09%.Meanwhile, Carlton and Granada were also seen under pressure on reports that United Business Media has distanced itself from… Continue reading Sharewatch: Cordiant In Focus On Debt Concerns

New figures released this week reveal continued uncertainty for the advertising industry, with the US-led military attack against Iraq and the Sars virus looming large in the market during the first quarter of 2003. According to the Advertising Association, UK adspend totalled £3.4 billion for the first three months of the year, a 1.5 increase… Continue reading Feature: Uncertainty Continues For UK Advertising

The Outdoor Advertising Association (OAA) is to promote outdoor as a medium with the launch of the industry’s first joint initiative advertising campaign for more than ten years.The Proving Outdoor Works campaign will launch later this year with a heavy focus on 48-sheet poster sites. A range of formats including banners, bus shelters and mega-poster… Continue reading OAA Launches Poster Campaign To Promote Outdoor

Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute