More Industry News articles

The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA. The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns. The system is yet to launch, but questions… Continue reading OAA Unveils New Poster Reporting System

Emap Advertising and Mediaedge:cia have created a cross-media advertising campaign to promote the release of UIP’s new film, 2Fast2Furious.The deal, thought to be worth around £250,000, will span a range of Emap’s magazine, radio and internet brands for a three month period.Emap’s Max Power will be at the centre of the promotion and June’s issue… Continue reading Emap Gets Fast And Furious For New UIP Film

The strong relationship between online and offline sales is demonstrated by a survey which shows that over half of the visitors accessing product information on manufacturers’ websites plan to purchase the item within a week from one source or another. Retailers were initially reluctant to evaluate their internet investment (see Online Retailers Are Blinkered When… Continue reading Internet Helps To Drive Offline Sales, Says Report

US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter

Daily Mail & General Trust was seen in focus yesterday, with shares rising 0.17% after beating expectations with a 19% rise in interim profits. However, the group, which publishes the national Daily Mail and Evening Standard in London, dampened hopes of an advertising recovery (see Advertising Revenue Remains Virtually Flat At DMGT).Maiden was also in… Continue reading Sharewatch: DMGT Boosted Following Positive Results

The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results. Scottish Radio Holdings (SRH) and Chrysalis have both reported better trading figures than the major operators of GWR Group, EMAP and Capital Radio. SRH saw its first half advertising revenues rise by 5.3%,… Continue reading INSIGHTanalysis: Smaller Radio Groups Outperform Major Operators

Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European surfers… Continue reading Broadband Boosts Internet Usage Across Europe

Sky viewers with older satellite systems may lose BBC digital channels after the Corporation moved its satellite signal last week as part of an £85 million cost cutting initiative.A number of satellite viewers, believed to be around 1,500, have lost reception to the BBC’s digital channels following the switch from Astra 2A to the to… Continue reading Sky Viewers May Loose BBC Channels After Satellite Switch

Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million. Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said… Continue reading Newspaper Ad Growth Remains Below Pre-War Levels, Says DMGT

The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers