Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute
12Snap, the mobile marketing company, is to launch the biggest ever on-pack text-to-win promotion for Walkers Crisps.The campaign, which launches later this week, will span 270 million packets of snacks and crisps for a five month period. It will be supported by a £750,000 TV ad campaign and extensive point of sale activity.Consumers will be… Continue reading 12Snap To Launch Biggest Ever Text To Win Promotion
More than 8.5 million viewers tuned in to BBC1 last night to see England come a step closer to qualifying for the Euro 2004 finals by beating Slovakia 2:1.Audiences for the match, which kicked-off at 8pm, peaked at 10 million just after Michael Owen scored for the second time, taking England to victory and providing… Continue reading England Victory Draws More Than 8.5 Million To BBC1
PHD Compass is restructuring its national operations with greater emphasis on the key advertising centres of London and Manchester.As part of the move, which will see the two cities become PHD’s primary business hubs, Ben Harrison, previously media director in London, will take on the role of media director South and Bridget Moore, formerly at… Continue reading PHD Compass Restructures To Focus On Key Ad Centres
Following the very successful online Sports Quiz, which raised nearly £5,000 for the Whizz-kidz charity, MediaTel Group took the theme offline this week at W1 sports bar, Shoeless Joe’s, raising a further £650, as 13 crack teams of sporting know-alls battled it out for the quiz equivalent of the Jules Rimet trophy (small but very… Continue reading Opus Take The Trophy At First MediaTel Group Charity Quiz Night
Granada Enterprises has secured Barclays as the six-figure sponsor of ITV1’s South Bank Show.The deal, which begins later this month, was created and negotiated on behalf of Barclays by Starcom Motive. It will incorporate broadcast sponsorship of the highbrow arts programme into 2004, as well as heavy branding at the annual South Bank Show awards.Mark… Continue reading Granada Secures Barclays For South Bank Show Sponsorship
2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC.Broadband is having a dramatic effect on internet usage across the continent with time spent online increasing all the time and activities such as shopping and… Continue reading Broadband Usage Grows Across Europe
The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising.Also On MediaTel Insight Today…Service Providers Look… Continue reading MediaTel Insight: Outdoor Media Inflation Outstrips Sectors
The ASA has refused to censure a series of national press ads for Ryanair featuring Sadam Hussein, despite complaints they were offensive and trivialised the Gulf war.One of the ads showed a statue of Saddam Hussein being pulled down and stated: “Fares falling faster than Saddam”. Another pictured Iraqi information minister, Muhammad Sai’d al-Sahhaf, appearing… Continue reading ASA Clears Ryanair’s Controversial Saddam Ads
Carlton and Granada remained in focus yesterday on continued reports that venture capital group, Apax Partners, is forging ahead with its plans to make a bid for a merged ITV company. It is understood that the group has tried to persuade Lord Hollick to buy back into the network. The stocks were seen down 2.69%… Continue reading Sharewatch: ITV Shares Dip Amid Take-Over Rumours
