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Online marketing campaigns with sponsorship elements outperform traditional online marketing campaigns, according to new research from online analysis group, Dynamic Logic.According to the survey, based in over 750 campaigns, consumers are increasingly able to connect sponsorship with the appropriate brand, and those connections have a positive influence on brand favorability.The research reveals that online sponsorship… Continue reading Research Reveals Importance Of Online Sponsorship

Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March.This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the Outdoor Advertising Association.Maiden today said that the war… Continue reading Maiden Revenues Jump 24% In The First Quarter Of 2003

Readers of the Sunday Mirror‘s free glossy magazine M Celebs prefer it to the paid-for women’s weeklies they also buy, according to new research from the Mirror Group.The findings are part of the first major study from the new Mirror Online reader panel, which was carried out by research solutions group, Survey.com.The panel, which is… Continue reading Mirror’s Research Reflects Strength Of M Celebs

The results of the first ever electronic measurement survey of television and radio audiences have been published today, in a move that could shake-up the auditing of broadcast media.The research commissioned by Kelvin MacKenzie’s Wireless Group and conducted by research firm GfK, suggests that speech based radio stations are more popular than under the official… Continue reading New Study To Shake-Up Audience Measurement?

UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA). Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the… Continue reading UK Outdoor Revenues Jump 17% In First Quarter

Capital Radio is continuing the restructure of its national sales operations in London with two senior appointments in its recently created group sales and brand sales divisions.Last week Capital’s recently appointed managing director of national sales in London, Linda Grant (see Capital Appoints Grant To Head National Ad Sales), unveiled the blueprint for the group’s… Continue reading Capital Bolsters National Sales With New Appointments

Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings. The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European… Continue reading Broadband Heralds Growth In European Internet Use

Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.Also On MediaTel Insight Today…UK Outdoor Revenues Jump 17% In First QuarterUK outdoor advertising revenues significantly outperformed the media sector in the… Continue reading MediaTel Insight: Broadband Heralds Growth In Internet Use

Cordiant has taken action to ease its debt burden by reaching a deal to sell 70% of its Australian business for £25 million. The Communications Group (TCG) which includes the George Patterson Bates agency will be owned 55% by funds advised by Pacific Equity Partners, with management taking a 15% stake. Cordiant will retain the… Continue reading Cordiant Completes Sale Of Australian Assets

Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA