UK cinema admissions remained virtually static year on year during May at 13.8 million, despite the highly anticipated release of The Matrix Reloaded.The latest figures from the Cinema Advertising Association (CAA) show cinema admissions averaged 3.12 million a week during the month, reflecting a plateau in the recent growth enjoyed by the medium.May’s admissions were… Continue reading Matrix Fails To Reload Cinema Admissions In May
Future Digital is expanding its magazine portfolio with the launch of a new monthly photography magazine, entitled Digital Photography Techniques.The new 116-page title launches later this month with a coverprice of £5 and contains practical hints and tips on the art of digital photography.Each issue of Digital Photography Techniques will feature a CD including various… Continue reading Future Expands Digital Photography Portfolio
Trinity Mirror is believed to have ruled out selling its national newspaper titles, which include the Daily Mirror and the People, following an extensive review of its business.According to a report in today’s Times, the decision to keep the titles was the result of a wide ranging review of the company instigated by Trinity’s new… Continue reading Trinity Mirror Rules Out Newspaper Sales
Virgin Radio has secured the first three brands to use its recently launched Roadies advertising initiative.Orange, Landrover Dealers and Virgin Trains have all signed up to the package, which is aimed at in-car audiences and provides brands with solus advertising within Virgin Radio’s traffic bulletins.Advertisers are given a unique slot in the bulletin, which is… Continue reading Virgin Gets First Advertisers On Roadies
The Sunday Telegraph is publishing a special one-off supplement to support the forthcoming Wimbledon tennis championships.The supplement, entitled John McEnroe’s Wimbledon, will appear next weekend with the support of an extensive television and radio advertising campaign. It will contain a range of features and interviews about Wimbledon over the years and John McEnroe, famed for… Continue reading Sunday Telegraph Limbers Up For Wimbledon
While Carlton and Granada go to greater and greater lengths to save their merger, analysts have warned that the second half of 2003 is likely to bring only ‘minimal’ growth for UK TV advertising. Further down the line, there are fears that PVRs could lead to greater fragmentation in the TV industry.Also On MediaTel Insight… Continue reading MediaTel Insight: Broadcasting Chiefs Look To The Future
WPP was seen in focus yesterday, down 0.36% on reports that Cordiant‘s largest shareholder has urged the advertising group to put its rescue plan to a vote after an extraordinary general meeting was called for the end of the month, potentially quashing WPP’s plans for a cut price take-over deal. Analysts have suggested Cordiant‘s debt… Continue reading Sharewatch: WPP Falls On Cordiant Deal Doubts
The Observer has boosted its magazine offering with a new monthly music publication entitled The Observer Music Monthly.The new title, which compliments the existing Observer Sport and Observer Food Monthly magazines, will launch later this month with the backing of a heavyweight ad campaign and marketing activity to support each individual issue.The magazine will be… Continue reading Observer Launches New Monthly Music Title
Bar advertising is becoming an increasing popular way to reach young, affluent consumers and the medium is expected to see revenue grow significantly by the end of this year.The latest forecasts from pub media operator, Hi-Tech Solutions, suggest that the UK bar advertising market will grow by 9% over the next six months to reach… Continue reading Advertisers Hit The Bar In A Big Way During 2003
Lycos is to run an online campiagn to promote Virgin mobile’s new cut price phone and text messaging rates.Virgin Mobile will feature special creatives on Lycos’ SMS composer service, which will run alongside existing TV, cinema, radio and press campaigns.Managing director of Lycos UK, Alex Kovach, commented: “At Lycos UK we are developing a media… Continue reading Lycos Teams With Virgin For SMS Deal
