WPP was seen in focus yesterday, down 3.11% as the group was on the cusp of finalising the deal to take-over troubled advertising group Cordiant Communications. Analysts greeted WPP‘s bid with speculation, claiming Sir Martin Sorrell has a history of overpaying in the heat of the battle.Elsewhere, GWR remained in focus, stable at 210˝p on… Continue reading Sharewatch: WPP Falls Following Cordiant Deal
Hachette Filipacchi has secured Rimmel London as the headline sponsor of three major promotional events organised by its glossy women’s titles, Elle, B and Sugar.The deal will see Rimmel join forces with Elle to sponsor the magazine’s first ever Street Style event to find the reader that embodies the look featured in the title’s fashion… Continue reading Hachette Filipacchi Secures Rimmel For Event Sponsorship
Hachette Filipacchi is to launch a TV ad campaign this summer to promote Red, its glossy monthly title for older women.The campaign will run from mid-July and will consist of three 20 second commercials produced by DFGW. These will run across Channel 4, Five and selected satellite stations.Commenting on the new campaign, a spokesperson for… Continue reading Red Hots Up With Summer Ad Campaign
The IPA’s director general, Hamish Pringle, has warned direct marketers to stop abusing interactive media, or face the wrath of consumers.In a keynote speech at the recent IDM/PM Symposium, Pringle described email and SMS as the “most intrusive” direct marketing tools and said they could be potentially damaging to the industry.He also spoke of worrying… Continue reading IPA Warns Direct Marketers Against Intrusive Campaigns
Dennis Publishing is producing a bumper special edition of Maxim this month to celebrate the 100th issue of the magazine.The special edition will feature an LP album-style cover, with 100 different covers from the past seven years on the sleeve. The magazine will also contain a range of prints of the biggest stars ever to… Continue reading Maxim Celebrates 100th Issue With Special Edition
JCDecaux has overhauled its national sales teams with a range of internal promotions designed to provide a better service to advertisers.The shake-up will see senior account manager, Ged Glover, promoted to the position of sales manager, with responsibility for all business booked through Outdoor Connection. He will report to national sales manager, Jamie Lindsay and… Continue reading JCDecaux Restructures National Sales Team
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million.However, Cordiant will not come that cheap for WPP, as the buyout brings… Continue reading WPP Seals £266m Cordiant Takeover
Patricia Hodgson, chief executive of the Independent Television Commission, claims the BBC’s decision to launch a free satellite service will have a profound effect on the broadcasting landscape.Speaking at the IEA conference in London yesterday, Hodgson described the Corporation’s decision to end its conditional access deal with BSkyB and begin transmitting its channels unencrypted on… Continue reading BBC Satellite Service Will Transform Digital Broadcasting
Claire Payne, UK ad director of the Financial Times, has been poached by Associated Newspapers to become managing director of its free ads paper Loot.Payne, who has been at the Financial Times for the last five years, played a major role in overseeing the paper’s recent redesign and the introduction of a new Saturday magazine,… Continue reading Financial Times Loses Payne To Associated Newspapers
There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading.At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with revenues… Continue reading Morgan Stanley Downgrades ITV Forecasts
